1. Achieve sales targets through selling (visiting market) and driving RS system. 2. Analyze how to improve the competitive position in the market through improved customer service. 3. Negotiate with his RS and develop his people on managing customers to obtain more business. 4. Monitor closely the competitive activities and provide feedback to the branch on appropriate action that the company needs to take to counter such activities. 5. Monitor systematically the performance of the RS and RS's sales team and take corrective action (infrastructure gaps) and training the RS Sales team to deliver the numbers.