Anisha Sivakumar Email & Phone Number

San Jose, California, Us

San Jose, California, Us

Brentwood , Tn, Us

San Jose, Ca, Us

San Jose, Ca, Us

San Francisco, California, Us

- Represent views of leadership in cross-functional, strategic initiatives, anticipate and create C-level presentations, and manage content for customer meetings as Chief of Staff to COO, Customer Success- Hired and built out a dedicated business ops team of analysts to drive exec-level analyses, insights, and initiatives- Build headcount tool connecting pipeline projections, resourcing capacity and bench, and budget together to drive optimized headcount strategy across Finance, Recruiting, and business leads- Launch dedicated Services Sales pipe generation engine in partnership with Sales, Business Development, and Marketing, including defining key demand gen channels and developing rigor around pipeline tracking and insights- Define customer segmentation framework by account profile, contact personas, and adoption progression to measure customer health, identify next best customer action, and standardize success metrics to focus on adoption and scale- Develop framework to understand customer adoption trends in each region to prioritize localization of content across 500+ programs and 6 languages - Drive case deflection and faster time to resolution of customer challenges by analyzing customer interactions and feedback to drive content development and placement across customer channels- Improve margin by 5 bps by aligning all 6,000 employees across 38 job families to define organizational design and career mapping and enable role shifts across P&Ls

San Francisco, California, Us

- Lead analyst for SVP, Global Marketing, conducting analyses to inform changes in go-to-market strategy and building decks for exec leadership- Provided guidance on top analytics priorities and serving as cross-functional advisor to events, campaigns, and leads analytics teams- Advised EMEA on best practices and recommending paid marketing strategy shifts based on HQ insights- Developed WW Marketing pipeline and ACV targets for country, segment, and product by factoring in spend data, historical trends, events plan, and shifts in GTM strategy- Enabled optimization of WW demand generation strategy by building ROI calculator to project quarterly pipeline and ACV based on spend allocation across tactics and campaign programs- Created consolidated full funnel view of marketing performance by combining data insights from Omniture, Eloqua, and Salesforce.com- Designed leads dashboard to be developed in Wave for sales & marketing use to provide a dynamic, single-view of key funnel metrics and performance-to-date by source, offer, segment, region, and sales leader- Partnered with Finance and Recruiting to manage headcount budget and approvals for the CMO organization

Armonk, New York, Ny, Us

Consulting roles across internal and external projects, including:Johnson & Johnson (4 projects simultaneously):1. Janssen Autism Knowledge Engine (winner of the SPARK Innovation Award)Responsibilities: collaborating with Scrum Master to prioritize JIRA tickets and manage workflow across software engineering team; leading testing efforts and UAT of mobile and web-based platforms (improved bug identification pre-UAT by 57%); validating end-to-end integrity of patient-reported data in platform for FDA compliance2. Digital Health Clinical Mobile App for Tracking Condition-Related PainResponsibilities: working across clinical and IT teams to identify app requirements and prioritize feature development into sprints, writing use cases to capture system/user interaction of features, building app wireframes in Balsamiq; leading product design efforts to create a UI design catered towards the patient demographic (older patients with limited technology experience, limited hand mobility)3. Janssen eMeds ProjectResponsibilities: conducting vendor landscape analysis to identify key partners for developing clinical trial adherence platform; leading vendor evaluation process, including managing relationships with 13 vendors under consideration, drafting and validating evaluation criteria and decision framework, and leading communications to vendors and internal stakeholders4. Digital Health Clinical Mobile App for Therapeutic AreaResponsibilities: Leveraging experience across other projects to propose project charter, clinical study approach, and resource requirements for successful app deployment; running gap analysis on existing commercial apps in the market to inform decision of key features to include for clinical settingApple + IBM MobileFirst Team:- Led design and development of an iOS employee engagement app and pitched to CIO office for internal release- Learned Swift in 3 weeks and became a primary app developer to address gap in team resourcing

Corona, Ca, Us

- Facilitated 15% growth in MRR by redesigning the website and revamping sales pitches to clearly articulate value proposition- Conducted lead generation and margin analysis to improve marketing spend allocation and package pricing decisions- Built sales pipeline forecasts and three-statement financial models with C-suite and investors for Series A round

Bachelor Of Science (Bs), Finance, Statistics & Operations Research

Education record