Anisha Rajkumar Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Communicate with external promoters, and venues across North America.
• Manage 13 social media profiles.
• Track insights & monitor data on social media.

• Creating positive shareable experiences across Canada by executing successful marketing campaigns for live events using a plethora of resources from online marketing to community organizations.
• Utilizing skills in communication, leadership and teamwork to work with individuals across multiple timezones to execute successful campaigns in live events.

• Identified and analyzed market trends by conducting weekly consumption reports. This insight provided the resources necessary to certify singles and albums based on Music Canada standards.
• Used communication skills to create and alter assets for various outlets such as social media banners, print and physical products.
• Assisted in promotional events such as artist pop-up stores, including a ROOTS and Shawn Mendes collaboration which promoted a new tour date.

Toronto

• Resolved client queries resulting in increased customer satisfaction.
• Stylistically created promotional assets of various physical products, showcased on the online store to promote artists.
• Organized inventory and created an accessible online system for fellow employees to track inventory on hand.

Hamilton

Teaching assistant for the third year commerce course Consumer Behaviour. This marketing course is taught by Dr. Maureen Hupfer. It tackles interesting topics relevant in current marketing trends.

Hamilton, Ontario

• Conversing and interacting with curious students while encouraging upcoming event attendance and handing out various promotional items in accordance with all MSU and University policies
• Scheduled for major events including but not limited to: Welcome Week concerts, Homecoming Concerts, Light Up The Night
• Assist in the creation, planning and implementation of marketing for events, including the materials logistics and scheduling
• Content capturing from events for the Campus Events social media outlets

Thornhill, Ontario

• Ensured CAA Magazine followed brand guidelines and maintained company integrity by proofreading, catching errors and correcting before final documents were published. CAA magazine is circulated to 1.3 million Canadians.
• Researched and contacted various vendors to get quotes for giveaways at the CNE booth to promote brand awareness and helped select a cost-effective option.
• Performed an in-depth behavioral analysis into consumer segments with manager and assisted in producing a summary on a power point presentation.
• Responsible for entering brand approvals from different lines of business (LOB) into a tracking system and then communicating the outcomes of the request to the LOB.
• Reviewed and edited communications to send to sponsors and donors of the Charity Golf Tournament.

Thornhill, Ontario

• Ensured accuracy of marketing documents by proofreading, catching errors and correcting before documents were sent for final printing.
• Took initiative to organize product information in Excel spreadsheets, making it easy for departmental staff to access the data, ultimately, saving time for staff.
• Demonstrated ability to quickly learn company software to accurately create transfer orders on-line, which enabled managers to make timely decisions.
• Successfully reorganized the supply room by sorting current supplies, taking inventory and recording accurate balances, which resulted in eliminating over ordering and contributing to company cost savings.

Thornhill, Ontario

• Creatively captured highlights at the School Safety Program leadership camp, through skillful photography, which helped to promote the CAA brand in the community.
• Created a presentation using PowerPoint abilities, from information provided by supervisor; presentation was complimented by senior management as being extremely professional.
• Applied accounting knowledge to accurately count cash and reconcile accounts, which resulted in monetary savings for the department.

Thornhill, Ontario

• Resolved queries regarding insurance products efficiently by comprehending client concerns and acting accordingly to meet their needs, resulting in increased customer satisfaction.
• Quickly learnt Moneris Insurance System to accurately enter billing information for renewal payments, allowing for seamless operations of the department.
• Created temporary auto insurance slips and mailed policies to clients, improving client satisfaction.

Markham, ON

• Filmed a wedding and edited the footage using Final Cut Pro to create a professional yet personal video for the couple.
• Created an informative video that was selected to promote awareness of Autism at the annual fundraiser.

Bachelor Of Commerce - Bcom (Hons) With A Minor In Theatre & Film Studies, Marketing, Graduate

Activities and Societies: Co-Chair for DeGroote Green, Mentor in the First Year Orientation program, Faculty Representative (Green Suit).

Ontario Graduate Certificate, Music Business

Completed an 8 month Ontario Graduate Certificate in Music Business. This program offered a unique combination of theoretical and.

High School, 9-12

Activities and Societies: Student Council, Model UN, Eco Club, Beyond the Hurt (social justice club), Prom Committee, Colts TV.