Anisha Sethi Email & Phone Number

New Delhi, Dl, In

India

• Spearheaded comprehensive digital marketing strategies, resulting in an increase in online engagement and a boost in lead generation• Managed and optimized the company’s social media presence across Facebook, LinkedIn, and Instagram, driving brand awareness and expanding audience reach• Led the planning and execution of trade shows and industry events, enhancing brand visibility and establishing key partnerships with distributors and industry leaders• Oversaw graphic design projects, ensuring brand consistency and creating impactful marketing collateral, from brochures to digital ads• Implemented targeted Facebook and Instagram ad campaigns, improving click-through rates and conversion rates• Collaborated with cross-functional teams to develop marketing materials that supported product launches• Analyzed and reported on campaign performance, using insights to refine strategies and optimize ROI for future marketing initiatives

Lansing, Michigan, United States

•Developed a comprehensive social media strategy by managing social media accounts on Facebook and LinkedIn in collaboration with 11 colleagues • Assisted advisors in consolidating financial documents, managing 800+ client files, and generating reports using platforms such as eMoney, BlackDiamond, RedTail, and Riskalyze • Managed and optimized company website, analyzed website analytics and developed targeted marketing campaigns by identifying key user behavior trends • Achieved a remarkable 34% increase in engagement by creating captivating graphics, including social media posts, blog content, videos, and email marketing campaigns using Adobe applications and FMG • Actively participated in networking events and workshops, garnering valuable referrals, maintaining client communication, and gaining insights into various financial management techniquesSecurities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Private Advisor Group a registered investment advisor. Private Advisor Group and Waggoner Financial are separate entities from LPL Financial.

Michigan, United States

• Managed social media accounts including Instagram and Twitter, increased engagement on the same• Served as the main facilitator for on-campus events and activities such as Spartan Days of Service, Give Green Day, Homecoming, sporting events, etc; Recruited student organizations to participate in the same• Maintained relationships with designated university partners, alumni, department organizations, student organizations, and university programs with a special emphasis on philanthropy

• Developed a comprehensive social media strategy by managing social media accounts including Facebook and LinkedIn by collaborating with 11 colleagues • Assisted advisors in consolidating financial documents, managing 800+ client files and running reports using platforms such as eMoney, BlackDiamond, and Riskalyze• Increased engagement by over 34% from creating graphics, including social media posts, blog posts, videos, and email marketing campaigns using Adobe applications and FMG• Attended networking events and workshops, gathered referrals, communicated with clients regarding their experiences and learned about various financial management techniques

United States

• Created weekly corporate newsletter and PowerPoint slides for company-wide meeting, sent out to 350+ employees• Developed content for Granger’s social media channels (using Adobe Photoshop, Adobe Premier Pro)-including Facebook, Instagram, LinkedIn• Proposed and implemented a new ‘Intern Instagram Takeover’ initiative• Reviewed and reported on social post performance using analytics tools within each platform• Reviewed social media and website performance using Google Analytics• Created content for company’s website and blog, on Wordpress• Helped coordinate company events, including logistics, photography and communications

United States

• Prepared reports and metrics documentation; responded to telephone, in-person, and email inquiries;prepared, tracked and organized efforts for onboarding process• Organized employee life cycle touchpoints and Diversity, Equity, and Inclusion initiatives; managed special events such as Annual Employee Appreciation Picnic• Maintained and processed records, using the ProMapp (process mapping) system to document andstandardize HR processes

Undergraduate Degree, Marketing

International Baccalaureate Diploma, Igcse

Activities and Societies: Director of the Rotary Club, Head of International Press Corps in the MUN Club, Member of the Dance Club.