Anisha Abraham Email & Phone Number

Singapore

Social Media Management, content and design for B2B assets of fuel inspection, testing, certification and consultancy services to the maritime sector.

India

Leading the marketing and brand building efforts of a revolutionary brand that brings plant based meat onto the dining tables of people. My vision was to introduce conscious eating habits and disrupt how millennials and Gen Y make their eating decisions.

Bengaluru Area, India

Consulting with small businesses and entrepreneurs to identify goals, tools, and strategies to most effectively leverage their marketing budgets. From product development to customer care, the services I provide are1. Brand Building2. Social Media Marketing,3. Consumer research4. Content writing5. SEO optimization6. SEM7. Business Development 8. Growth hacking.9. UI10. UXThus, ensuring your brand has a coveted place in the consumers' everyday lives.The work i've done as a freelancerAmazon: Digital Marketing for the Great Indian Sale- Taking themainline concept and making it digital with Leo Burnett Orchard.Affordable Business Solutions: ABS is a 13 year old Business and Iintroduced them to Digital. They now have a social media presence andthe directive of their marketing strategy is now mainly events &email Marketing.P.N.Rao: I Helped revamp the brand to fit today’s times. This film waslaunched through their agency after conducting a rebranding sessionwith them https://www.youtube.com/watch?v=SKwa62XBiyINational Association for the Blind: I create all communicationmaterial for them like brochures, annual reports, website contentetc.We have collected more than 22 lakhs after circulating thesebrochures.FastFilms: Youtube marketing for their youtube contenthttps://www.youtube.com/channel/UCRWPenax4kBnaHVJDYZcsWwGilly’s Redefined: The popular affordable Pub Gilly’s has opened anew venue that’s a premium version of Gilly’s called Gilly'sRedefined. Within Gilly's redefined there are 3 other brands- Myu Bar,The Terrace & Fandom.For this brand i've worked on the followingBrand identityGoogle my BusinessAdwords marketingInstagram MarketingFacebook Business

Bangalore

• Won accounts such as Reliance Trends, Kara, Papa John’s by applying market knowledge, consumer research and communication strategy• Work closely with media and analytics to create impactful, integrated, and measurable strategic platforms. • Serve as the strategic leader for a specific business, and take accountability for growing that business• Demonstrate business and audience analysis that leads to client growth solutions• Translate strategic discoveries into inspiring briefs and roadmaps for our clients• Create detailed, yet simple presentations that tell stories and provide recommendations that contribute to the strategic direction of client work.

Mumbai

Brands: Clean and Clear, Vespa, AO Smith• Social Media & Digital strategy• Creating a voice and personality for brands on Social Media• Find relevant Social influencers for every brand• Monitor cultural and social trends, their impact on consumers’ attitudes, behavior and perceptions, using a variety of market and research data• Navigate social and digital ecosystem; how consumers use each platform and how a brand should participate in an authentic way• Proactively recommending research, tools for improvement, immersions, and communication opportunities• Monitoring competitive activity & be responsible for alerting internal team and client of breaking competitive or industry work • Relevant platform distribution strategy

Mumbai

• Participate in the client planning process, including situation analysis, brand planning, and marketing plan development• Work with Planning Director to create inspiring creative briefs and translate brand insights into ideas• Monitor cultural and social trends, their impact on consumers’ attitudes, behavior and perceptions, using a variety of market and research data• Turn research data and insights into compelling stories• Monitoring competitive activity & be responsible for alerting internal team and client of breaking competitive or industry work • Help shape ideas during campaign development.•Strong capacity to manage multiple projects on strict timelines that adhere to brand identity and values

Mumbai

Brands: Singapore Airlines, Lavie, Loop Mobiles, Peninsular,India Bridal Fashion Week• Serve as the day-to-day agency representative for our clients• Internally acting to ensure that client deliverable are met and clear actions are defined• Develop strategic and creative briefs on par with agency and client standards• Collaborate with creative and interactive departments to communicate strategy, review concepts and develop client presentations• Execute media management aspects of planning and execution• Identifying new client opportunities and acted as a liaison to pitch clients on such opportunities• Understand KPIs and how to measure and track success• Working to ensure agency operations are moving along

Mumbai Area, India

Brand: Twinings Tea Re-position the brand in the Indian market - Understanding Indians' relationship with tea through consumer research resulting in the making of a voxpop- Tea trends around the world,- Competition (beverages and tea) - Competition tracking- Communication analysis- core message, functional benefit, emotional benefit

Bengaluru Area, India

IBM's smarter planet campaignMarket Research on the developing countries IBM was expanding to

Bachelors In Media Studies, Advertising

Puc, Commerce