Ecommerce Content Manager | Online Campaign Specialist
Kew, Melbourne
HTML & CSS, Dreamweaver, Sublime, Magneto CMS, Litmus, Sales Force - Exact Target, Basecamp, Adobe Photoshop, Jira Software, Google Analytics.Online campaign specialist across six iconic Australian Brands working on their responsive e-commerce websites. Planned and executed over 40 lead generation campaigns to bring exciting and engaging online shopping experience and wow the market through big innovation. Drive brand engagement and deliver the best mobile & onsite customer journey, through integrated marketing content, optimised content innovation and user behaviour insights.Project managing above and below the line marketing campaigns online and supporting social media campaigns through cleverly integrated online content. Ensuring integrity and timely execution of all campaign and promotional activity, formulating detailed briefs and approving of all creative & copy content to ensure it is aligned.Strong collaboration with marketing, digital creative team, user experience and front end developers to seamlessly, and successfully implement the promotional and campaign plan. Improve and embrace continuous improvement processes through lean workshops to maximize customer value while minimising waste.