Anisha Malik, Mba Email and Phone Number

Led the development and execution of strategic marketing plans across all organization brands, aimed at customer acquisition and retention. Implemented impactful sales automation tools, boosting conversion rates by 15% and enhancing synergy between marketing and sales. Spearheaded the successful launch of a new builder materials product line through strategic pricing, and collaborative efforts with product development, vendors, and sales teams.

A dynamic business development expert with experience in strategic digital marketing, creating targeted customer opportunities and unique customer experiences. I have demonstrated measurable success through the achievement of set KPIs by creating formulated campaign strategies, researching potential marketing channels, analyzing competitors, and testing.Conducted extensive data analysis and market research that increased sales revenue for small to midsize businesses through lead generation opportunities, campaign building, online ads, and sales funnels. Spearheaded numerous projects with small to mid-sized businesses that significantly enhanced sales revenue through the implementation of strategic lead generation initiatives, impactful campaign building, targeted online advertising, and optimized sales funnels.Proactively developed client relationships and sourced new customers through marketing initiatives that resulted in greater visibility and brand awareness. Oversaw operational aspects and strategic planning of projects with research, efficient scheduling, and responsive communication from proposal to completion.

As a Marketing Consultant at a leading payment processor, I spearheaded strategic initiatives to elevate brand exposure and drive new client acquisition through social media and digital marketing channels. Leveraging my expertise, I achieved significant milestones, including a remarkable 15% increase in credit card processor sales while saving merchants substantial amounts in credit card fees.

Played a key role in financial audits and compliance reviews, ensuring accuracy and integrity of financial data and adherence to regulatory requirements.

Produced weekly, monthly, and quarterly reports outlining key administration fee metrics, providing valuable insights into financial performance and facilitating informed decision-making by stakeholders.

Collaborated cross-functionally to optimize royalty management processes, leveraging technology and automation to streamline data collection, organization, and reporting.

Conducted comprehensive quality assurance reviews to assess the accuracy of data and validate results, ensuring the integrity and reliability of financial information.

Assistant to Executive Director, Cheif Operating Officer, and General Counsel.