Anish George Email & Phone Number

Seattle, Wa, Us

Singapore, Sg

Responsible for product management, game design, production and player experience at ZTX. Leading the design and development of a free-to-play social simulation game for mobile.

Los Angeles, California, Us

At Mythical Games, I've embraced the role of VP of Games, showcasing versatility in tackling various business priorities and leading multiple facets of game development and management.Executive Producer for Blankos Block Party: Spearheaded the flagship web3 project from beta to a globally successful early access launch, enhancing game quality, gameplay systems, and live services. Achieved over 1 million user accounts and generated $20M+ in Gross Merchandise Value in the competitive web3 market.New Game Development & Publishing: Led the conception and design of several new game pitches, including the successful greenlighting and development of a new web3 mobile casual game. Expertly assessed and onboarded high-performance distributed game development teams, and evaluated numerous games and developers for potential publishing, investments, and web3 integration.Community & Social Management Leadership: Revitalized community and social management across all Mythical games. Implemented growth strategies that resulted in a 29% and 11% audience growth for Nitro Nation World Tour and NFL Rivals, respectively. Enhanced content publishing output by 2.5X through an operational framework that increased team efficiency and productivity.Major Achievements:Pioneered the first web3 game distribution through Epic Games.Established landmark partnerships with Burberry, Deadmau5, and Toho for the first web3 game.Achieved ESRB/PEGI ratings for the first web3 game.Earned two Best Web3 Casual Game Awards.

Redwood City, Ca, Us

Brought in as Lead PM to build PM practices at Pogo Games, EA. Then took ownership of the game development, subscriptions, and web experience and was promoted to Product Director. Stepped up asStudio Director for 6 months to solve business priorities• Delivered a 14% revenue turnaround for the Pogo studio’s main consumer product with a projected continual annual growth of over 5%.• Produced a 49% lift to average revenue per user, against a target of 20%, by increasing subscriber long-term engagement and monetization.• Formulated a two-year product roadmap resulting in the successful launch of a redesigned website that achieved significant revenue growth while retaining 90% of existing subscribers.

Redwood City, Ca, Us

• Led a team of 100+ Pogo employees distributed across four locations.• Devised a strategic vision and business plan that included player acquisition and channel expansion into the mobile market, resulting in steady revenue growth over two years while simultaneously ensuring stability of the global internal team.

Redwood City, Ca, Us

Responsible for growing the live services portfolio comprising of Plants Vs. Zombies Free, Bejeweled Blitz, Bejeweled Stars, Bejeweled Classic, Teris Blitz, and Teris Classic• Delivered $35 million in portfolio revenue for FY19, beating annual target by 7%.• Increased daily average revenue per user (DARPU) of a mature product by over 50% through the dynamic delivery of new live service features and optimizations.• Stimulated a 19% conversion rate lift through the design of a web-based system to run in-game events.• Boosted ad-spend ROI for an established product franchise, leveraging the large and loyal player base and surpassing annual revenue targets by 50%.

Redwood City, Ca, Us

• Constructed the product roadmap with strategic features; resulting in an average revenue per user upsurge of 60% for FY18 and 25% for FY19.• Leveraged analytics-driven insights to revive a failed feature and, in collaboration with the engineering and art teams, improved conversion rates by 22%.• Introduced segment targeting, flexible pricing and UI modifications resulting in a DARPU growth of 20% and a 10% rise in conversion rates.

Eindhoven, Noord Brabant, Nl

• Led product management for home lighting, which grew 800% to a $88 million business from 2011 to 2015.• Managed global market product line launches and built scale through product roadmap, innovation pipeline and product range development.• Mobilized the efforts of the marketing, design, quality and procurement teams to deliver winning product lines.• Oversaw the development, launch and marketing content for exclusive e-commerce products to drive online business.

Eindhoven, Noord Brabant, Nl

• Strengthened a portfolio of over 50 products and delivered a 31% compound annual growth rate (CAGR).• Redefined the value proposition for a key product line, resulting in an overall growth of 27% and an internal gross margin improvement of 127%.• Created three new retail product categories with consumer-validated value propositions, resulting in a 58% CAGR.

Eindhoven, Noord Brabant, Nl

• Managed semi-urban sales with over 100 channel partners and grew the portfolio by 44%. • Spearheaded and piloted a new business model strategy that opened up distribution channels and was successfully built to scale.• Established strong working relationships with three super-distributers and ensured service to these partners was prompt and inventory management was optimized.

Pgdm, Marketing

Mba, Marketing

B.Tech, Electronics And Communication