Over the past three years, I've had the privilege of collaborating with exceptional teams, leading successful marketing campaigns across diverse industries, including FMCG, Retail, and Automobiles.My early professional journey at EY, one of the Big 4 firms, provided me with a solid foundation in strategic thinking and structured approaches. During my time there, I was responsible for conducting comprehensive audits for prominent companies like Jubilant Food Works and Bata India. This involved overseeing risk management, control management to enhance operational efficiency, and ensuring financial reliability.I've leveraged these skills in my marketing roles, where I've harnessed insights and the art of storytelling to craft innovative and creative ideas for a range of brands, including Maruti Suzuki India, Blinkit, Monte Carlo, Tulips Hygiene, Snickers, and The Man Company and handled a retainer of more than 10 MillionNotably, I managed Brand Marketing efforts for Maruti Suzuki India, specifically for Baleno and Brezza. This encompassed brand strategy, digital marketing strategy, influencer collaborations, and PR activations. One highlight was the successful execution of a music video, 'Aasman se Aage,' in collaboration with Set's team, which garnered 2 Million views on YouTube, significantly elevating Brezza's brand presence.
Gifterybylechocomore
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Co-FounderGifterybylechocomoreDelhi, India -
Brand ManagerHakuhodo Inc. Feb 2023 - May 2023End to end ownership of brand marketing efforts for Baleno and Brezza including brand strategy, digital marketing strategy, influencer collaborations and PR activationsOversaw the execution of a music video:’Aasman se Aage’ that garnered 334K views on Youtube in collaboration with Set’s team to elevate Brezza’s brand presence.Achieved an impressive reach of 5 Mn views on Instagram through implementation of comprehensive social media strategy for Brezza. -
Brand ManagerHashtag Orange Nov 2021 - Sep 2022Single-handedly managed all key client communications across diverse marketing channels including social media, print, technology and digital media etc.Gathered secondary consumer insights via cutting edge tools such as Meltwater, Sem Rush, Similar web and GWI etc to recommend effective brand positioning.Collaborated with creative teams to provide briefs and created impactful campaigns for several clients such as Monte Carlo, Tulips Hygiene and Hype Ryno. -
Risk AnalystEy Nov 2020 - Nov 2021Gurugram, Haryana, IndiaPerformed full-audit cycle including risk management, control management over operation’s efficacy and financial reliability for India’s largest food service company, Jubilant Food Works and a footwear brand with global presence of over 5000 retail stores, Bata India.Examined internal controls and conducting risk evaluation of assigned functional areas in established time frames. Providing recommendations and identifying loopholes in different business units regarding risk assessment. -
Summer Research InternKotak Mahindra Bank Jun 2019 - Aug 2019Provided Competitive benchmarking of the Public Sector Banks through excel modelling. Gathered actionable insights using primary research and secondary data sources such as Bloomberg, Factset, Merger market, Thomson Research and Factiva -
Event ManagerTed Conferences Jul 2018 - Nov 2018Led a dynamic team of 60 individuals who worked with me on driving all communication, marketing and strategic decisions.Managed INR 450K with scrupulous planning and foresightednessStatistically handled 200 delegates, 100 participants, 12 speakers that called for efficient documentation, data organisation and leadership with a team of 60 people
Anishka Malik Education Details
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Marketing -
Science -
Alliance Française De DelhiFrench Language And Literature
Frequently Asked Questions about Anishka Malik
What company does Anishka Malik work for?
Anishka Malik works for Gifterybylechocomore
What is Anishka Malik's role at the current company?
Anishka Malik's current role is Co-Founder.
What schools did Anishka Malik attend?
Anishka Malik attended Masters' Union, Shaheed Sukhdev College Of Business Studies, Delhi Public School, Vasant Kunj, Alliance Française De Delhi.
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