A Marketing Enthusiast with a passion for crafting compelling brand narratives. I have charted a dynamic professional journey at the intersection of strategy, consumer psychology and technology.With almost 5 years of experience, I have had the privilege of paving the digital roadmap for diverse global brands, including Suzuki, Tinder, Benetton, Leela Hotels etc. As Brand Manager for an e-fashion start-up, I honed my skills in designing captivating brand stories and ideating innovative campaigns that have amassed a following of 200K+ and generated $1.8M+ in revenue within just 2 years.As a true believer in data-driven decision-making, I have consistently leveraged consumer psychographics, market trends, and in-depth analytics to establish an unmatched ROAS of 5X. My expertise in deriving consumer insights and optimizing digital spends in international markets enabled me to elevate international orders from a mere 3% to a remarkable 30%. Looking to the future, I am eager to deploy my creative problem-solving acumen, fueled by an analytical approach. Seeking a visionary to elevate your brand and craft success stories? Let's connect and shape the future together! 🤝📈
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Brand ManagerHouse Of Chikankari Apr 2021 - Mar 2023Delhi, India- Accomplished Brand Manager with a proven track record of driving brand growth and revenue.- Expert in designing compelling brand stories and executing effective marketing campaigns.- Built and trained high-performing marketing teams to drive promotional strategies.- Implemented an analytics-based marketing approach, leveraging consumer psychographics.- Proficient in deriving consumer insights and optimizing marketing strategies for success.- Skilled in pitch deck creation, fundraising strategies, and VC pitching.- Strong expertise in humanizing brands and garnering a loyal following of over 200K. -
StrategistRepindia Jun 2018 - Apr 2021New Delhi Area, India- Accomplished Assistant Manager (Client Strategy) with a proven track record in digital engagement across multinational clients.- Managed and coordinated a team od 24 across Execution, Copy, Art, and ORM functions.- Oversaw campaign placement, content curation, digital spends, and interest-based marketing.- Created user engagement strategies aligned with brand goals, earning the position of the youngest executive to lead the largest retainer account.- Established a digital COVID helpline, gaining 11K followers in a month and assisting over 700 individuals.- Developed and monitored social media benchmarks using Instagram, Facebook, Twitter, and LinkedIn Analytics.- Utilized data insights to identify trends and optimize performance. -
PlanningMullenlowe Lintas Group Aug 2017 - Feb 2018Gurgaon, India- Conducted primary research and facilitated focus group interviews to gain insights into consumer psychology.- Utilized the insights derived from research to inform strategic planning and decision-making processes.- Developed an operational understanding of client requirements and ensured the delivery of high-quality work within tight deadlines.- Demonstrated strong project management skills in coordinating and overseeing campaign execution.- Collaborated effectively with cross-functional teams to achieve campaign objectives.- Proven ability to handle high-pressure situations and deliver results. -
Client ServicesLeo Burnett Jun 2016 - Jul 2016New Delhi Area, India -
Investment Banking Summer AnalystGrant Thornton India Llp Jun 2015 - Jul 2015
Anish Khanna Education Details
Frequently Asked Questions about Anish Khanna
What is Anish Khanna's role at the current company?
Anish Khanna's current role is Masters' Union Co'24 | Advertising & Branding | Ex - Leo Burnett, LoweLintas, RepIndia, House of Chikankari.
What schools did Anish Khanna attend?
Anish Khanna attended Delhi University, Delhi Public School - R. K. Puram.
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Anish Khanna
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Anish Khanna
Reliance Retail. | Ex- Mumbai Duty Free | Matrix Cellular Services | Abc Consultants | Kellogg School Of ManagementMumbai2kellogg.northwestern.edu, matrix.in -
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