Oversaw comprehensive marketing strategies encompassing online and offline channels to drive brand awareness and lead generation, resulting in a significant increase in customer engagement and sales revenue.• Developed and implemented successful multi-channel marketing strategies utilizing Google Ads, Facebook/Instagram Ads, and LinkedIn Ads.• Executed email marketing campaigns, achieving high open and click-through rates, and strengthening customer engagement and retention• Produced detailed monthly reports using Google Datastudio and Tableau, offering in-depth analysis and actionable insights to drive data-driven decision-making and campaign optimization.• Collaborated closely with the technical team to oversee seamless conversion tracking implementation across various platforms, ensuring accuracy and effectiveness of marketing efforts.• Independently executed email security protocols including DKIM, DMARC, and SPF to enhance data protection and safeguard company communications from potential threats.

• Strategically develop and execute digital campaigns, maximizing conversions for client brands while leveraging my expertise in paid search, display, and social media strategies. Some of the Clients: Dubai Airport Freezone(DAFZ), National Bank of Fujairah(NBF), Farmbox, Klip, Citizenship By Investment firm, Real Estate company, etc. • Drive results by creating comprehensive media plans encompassing keyword research, competitor analysis, audience targeting, remarketing, and leveraging campaign performance and first-party data for optimal outcomes.• Generate insightful monthly reports on campaign performance, utilizing Google Data Studio and Tableau to provide actionable recommendations.• Enhance clients' search visibility, rankings, and website traffic by implementing SEO strategies aligned with the latest search engine algorithm updates.• Ensure effective budget management, aligning media expenditures with client objectives to maximize returns.

Day to day responsibilities included:Paid Media:-Responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display, video and shopping advertising strategies.-Create and launch campaigns on Google Ads, Facebook and Instagram.-Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.-Perform daily analysis and optimization on campaign performance to minimize spend and maximize conversions.-Prepare and deliver weekly as well as Monthly performance reports using Google Data Studio observing successes and opportunities for improvement.-Manage budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting a target CPA.-Design and implement A/B testing to understand drivers of response and value.SEO:-Keyword Research for clients websites using various tools like Google Keyword planner, Ahrefs and SEMrush.-Handling On and Off page SEO, including website Audits and reporting.Backlink creation using different methods like Guest Posts and Skyscraper technique.-Used Google Analytics to track the effectiveness of social media initiatives. Optimization of Social media campaigns saw an increase of user engagement and website page views.

This internship provided me with an excellent opportunity where I :* Developed an SEO strategy to increase page rank of client's website and Blog sites.* Learned and applied SEO skills and techniques.* Acquired skills and knowledge to build and execute a various digital marketing strategy.