Treo Capital is an independent strategic, financial, management advisory and investment holding firm that offers expertly tailored advisory services based on your business's goals, needs, and challenges.My role as an Associate includes:• Coordinate due diligence efforts, ensuring comprehensive evaluation of target companies and identifying potential risks and opportunities.• Liase and collaborate with cross-functional teams and external advisors to ensure successful deal closures.• Stay on top of industry trends, market dynamics, and competitor landscapes to inform strategic decision-making.• Manage and maintain relationships with stakeholders.• Prepare and review documents, contracts, and regulatory filings to ensure compliance with relevant laws and regulations throughout the deal process.• Collaborate with teams to facilitate seamless transition and integration of acquired companies to ensure alignment with strategic objectives.

Bujins is a fashion textile producer with expertise in handcrafted batik fabrics. The company also designs digital work specialised for fabric prints.Key accomplishments:• Strategize, implement, and monitor creative direction for Bujins Batik which encompass overall operations, marketing, business development and product development.• Build partnerships with fashion designers to innovate batik textile end-products.• Research market trends and innovate new design concepts to remain ahead of the industry. • Led the creative direction of the company through solidification of branding and marketing strategy; both traditional and digital.• Migrated the brand to online social media platforms and set up online e-commerce platform.• Developed digital media strategy to funnel customers to online and brick-and-mortar locations.

Build social media presence and manage communications both outbound and inbound.Key accomplishments:● Create process flow for content creation and distribution across social media channels. ● Redefined SOP for customer experience success.

Melissa David is a growth marketing agency based in Melbourne. In this role, I am responsible for overall outbound digital marketing strategy and execution for small to medium-sized clients in B2B professional services and retail. Key accomplishments:• Managed client expectations through clear communication on marketing strategy execution, timelines, progress update and monthly reporting.• Developed Objective and Key Result (OKR) marketing metrics for clients and overseeing the marketing strategy across different channels.• Increased clients’ overall digital engagement by an average of 1708% within 3 quarters.• Collaborated with clients’ leadership, partner agencies, and other related vendors to ensure marketing projects are well-executed.• Rebranded and implemented marketing SOPs for post-merger mid-tier company.Brand social media accounts managed under this company:• Dillon Clyne (formerly known as Clyne Partners Chartered Accountants) - accounting & advisory firm• Reflections With - online publication• Australian Gynaecological Cancer Foundation - non-profit• Women’s Professional Golf Association Melbourne International - golf tournament• Contain Your Brain - mental health application

A Melbourne-based accounting and advisory firm servicing it’s local region. I build digital presence via social media outreach and email marketing.Key accomplishments:• Nurtured relationships beyond the organisation’s geolocation to increase firm’s thought leadership through digital outreach.• Increased overall Instagram impression by 1177% in 10 months which supported new contracts and strengthen existing clients.• Solidified customer journey mapping and developed inbound and outbound strategy to reach customers.• Integrated new customer relationship management (CRM) system in the firm’s marketing process.

Gamified virtual experience shopping. Think RPG but for ecommerce. My role as a marketing & communications lead is to manage on-brand outbound marketing that results in app downloads.Project was shut down by parent company prior to launch.Key accomplishments:• Developed external communications strategy to increase brand awareness leading up to app launch.• Managed digital marketing expenditure of RM250,000 as a team.• Revised identified consumer persona and brand archetypes in collaboration with external marketing agency.• Strategised launch event for the first gaming application to drive expected outcome of 200,000 application downloads.•

Curated content and monitor social media platforms, perform minor admin tasks and contributed to business development for a productivity and business growth focused website called Narrativity & Co. It is a Malaysian-based website that offers to guide you towards achieving your entrepreneurial passion. Join our community at: narrativity.com.my

Managed organization's day-to-day operations and maintained record keeping (both physical and virtual). Co-established Human Resource Department to increase organization's productivity as well as offer event management and volunteering experience to Malaysian students in Queensland, Australia.

Managed community via Twitter, ensured latest information regarding available scholarships were constantly curated to followers, intermediary between the scholarship providers and applicants.