Anissa Crisp is an experienced educator, coach, and consultant who helps real estate agents and salespeople expand their businesses, hone individual skill sets, and build the foundation for long-term success. As Program Director of SERHANT. Ventures, Anissa leads a growing team of brand strategists and performance coaches dedicated to nurturing a community of like-minded salespeople who support each other in their learning journeys. She manages internal staffing, sets quality standards, and delivers the resources, tools, and training her team uses to enhance the end-user experience.Born into a real estate family, Anissa’s career has revolved around the industry since she was an eight-year-old cleaning model homes. After graduating college, she built a real estate coaching company over six years. She oversaw 500 clients, improved the average contract length from 6 months to 2.2 years, and helped publish 11 books. She also produced 36 courses, hundreds of tools, and custom learning platforms and management systems specific to salespeople and their business goals. Now at SERHANT., she uses her experience to innovate internal systems, augment program offerings, and empower coaches with proven training strategies and techniques.Anissa lives in a little beach town on the Central Coast of California with her husband, their two toddlers, and their goofy 90 lb. Sheepadoodle. Outside of work, she loves swimming, jogging, and live music and gets to the beach any chance she can. She is fond of traveling and plans trips around iconic pizza spots and cute hotels. She also manages a handful of short-term rentals and enlists her children when doing DIY home improvement projects—which often makes the process messy but memorable