Second Wind Dreams is recognized as the FIRST in the United States to focus on enhancing the quality of life for elders and changing society’s perception of aging by making elder dreams come true. ​Our award-winning Dreams program is a powerful way to connect society to a forgotten truth about elders: the truth that age does not erase hopes and dreams. Since 1997, over 10,000 dreams have come true through our program, an average of 6 dreams per day. As each dream is fulfilled, we witness a ripple effect as the impact spreads from the elder to everyone who helped make it a reality. From the simple to the sublime, dreams come true!Anyone involved in the care of seniors will encounter individuals living with dementia. The insight provided by the Virtual Dementia Tour® (VDT) Comprehensive Edition will alter perspectives and change how your staff approaches caregiving. One significant result of the use of the VDT is a reduction in the use of psychoactive medication once staff has a better understanding of expected dementia behavior. The Virtual Dementia Tour has also been lauded as the game changer in helping staff understand what person-centered care entails. The bottom line is that residents' quality of life will improve, and caregivers will benefit from fewer challenging situations and an increased connection to those they serve.

In this phase of my professional career arch, I am responsible for ensuring the provision of the highest quality care to community residents, while maintaining compliance with state/local regulations.My key day-to-day responsibilities include:⇰ Managing cross-functional departments and overseeing operations associated with program governance, policy development, and change management.⇰ Leading department directors to hire and terminate employees for maintaining adequate qualified staff.⇰ Assisting senior leadership in making informed decisions by reviewing, interpreting, and presenting monthly financial statements and providing insights.A section of my key contributions and achievements in this role integrates:⇛ Facilitated Move-in process, including family meetings and contract execution.⇛ Built, trained, and managed high-performing teams to accomplish key program deliverables.⇛ Cultivated and managed business relationships with key referral sources to develop repeat business.⇛ Developed annual operating budgets, while ensuring operational excellence and quality care delivery.⇛ Devised and implemented strategic external business development plans and programs for business growth.⇛ Tracked and communicated key marketing/sales metrics, referrals, move-in ratios', and lead volume through weekly sales and marketing meetings.

- As Senior Sales Director, I defined the sales targets for team members, tracked progress to achievement, and provided visionary leadership to exceed set targets.⇰ One of my key tasks was to hire, train, and manage potential candidates and build high-performing teams of sales professionals, including two Senior Sales Counselors and Sales Coordinators. Moreover, I periodically conducted team performance appraisals and created/executed strategic development plans.My key successes for this role involved:⇛ Devised roadmap and revenue model through Google and Facebook by partnering with the digital team.⇛ Maintained client contacts by deploying CRM platforms; generated repeat and referral business.⇛ Elevated brand identity by creating/implementing digital marketing content using SalesMail Software.⇛ Nurtured strong professional partnerships with key hospitals, physician offices, and rehabilitations.⇛ Facilitated new resident move-ins by establishing and implementing new systems and organizing events.⇛ Acquired more than 75 vendors by conceptualizing and implementing creative ideas.

During this tenure of my professional career, I was leading employee recruitment and training initiatives to build high-performing teams for sales, marketing, customer service, and business development.⇰ It is noteworthy to mention that I administered overall business functions associated with franchise budgeting, payrolls, and invoices. Furthermore, I coordinated supply chain functions and prepared proposals and vendor purchasing agreements.Key milestones included:⇛ Established a cookie business and directed end-to-end operations, such as employee leadership, inventory control, marketing, and sales development.⇛ Grew sales and revenue margins by introducing and implementing efficient business systems.⇛ Improved customer satisfaction scores and retention levels by providing top-notch services.⇛ Designed and executed strategic digital and traditional marketing initiatives for Facebook, Instagram, printed collateral, and other marketing.

During my time over here, I trained and coached Sales Directors and Executive Directors on new sales tactics, move-ins process, company culture, and CRM management.⇰ One of my core jobs was to develop and maintain key referral sources in different communities to expand business footprint across communities. I also tracked sales KPI and metrics on ratios for tours, move-ins, and lead generations.Notable contributions involved:⇛ Increased occupancy rates by identifying business challenges, fixing issues, and devising/executing strategic sales and marketing plans.⇛ Raised census in underserved communities by encouraging residents to community activities such as Chamber of Commerce, Arts Council, and Mayor functions.

As Regional Director, I was responsible for overseeing regional market dynamics to devise and implement innovative plans for sales/business development. I provided directional and insightful leadership to Community Relation Directors for sales growth and client experience optimization. Created training manuals for sales process and ACT.Key achievements included:⇛ Expedited database leads by developing and executing creative marketing strategies.⇛ Expanded business across communities and demographics by building relationships with referral partners.⇛ Speaker for CEUs on Alzheimer's' for physical therapists, nurses, case managers, and social workers.⇛ Planned, coordinated, and led charity events for Alzheimer's Association.