Anita Wright Email & Phone Number

New York City Metropolitan Area

Lead user-centric go-to-market strategies for new YouTube features.

New York City Metropolitan Area

(fka WarnerMedia) Created and presented revenue generation strategy for Max distribution team that involved spotlighting inclusive content and super serving underrepresented groups; resulting in opportunity to capture $51.5M in revenue with 3% increase in partner marketing. Conducted competitive analysis of SVOD free sampling strategies, leading to recommendations for further partnership exploration with YouTube and TikTok to acquire stronger Gen Z audience. Analyzed and synthesized key impact of acquisition strategies for Max and Cinemax, leading to more innovation with Roku on new subscription promos.

Washington D.C. Metro Area

Developed and executed 360 campaigns for core brand products in order to acquire and retain customers (e.g., National Geographic Magazine, licensed consumer products). Created and implemented data-led go-to-market strategies for new products (e.g., Overheard at National Geographic, the National Geographic App). Oversaw the creative strategy and execution for integrated marketing efforts such as: consumer messaging, art direction, visual merchandising, and photo shoot styling. Managed multiple consumer touch-points, including an online storefront exclusively for magazine subscribers, that I launched, which added to the value proposition of a subscription.

Washington D.C. Metro Area

Established critical direct-to-consumer messaging (Your Purchase Has Purpose), which has been implemented across multiple consumer touch points on a global scale. Oversaw a $6.5M budget, while simultaneously building new vendor relationships and executing high priority contracts. Produced pitch decks that outlined partnership opportunities with Fortune 100 companies, as well as B2B decks that defined global brand strategy—shared internally to implement across the company.

Washington D.C. Metro Area

Managed and produced content for the website, newsletter, and social media channels—ensuring all content aligned with the organization’s mission to cultivate the next generation of public media storytellers, playing a key role in spotlighting underrepresented stories.

Washington D.C. Metro Area

Identified compelling stories and accounts shared by war veterans for a PBS documentary, recommending content that highlighted the program’s central message.

Mba, Emphases In Marketing And Strategy

Activities and Societies: Africa Business Club, Black Business Students Association, Consortium for Graduate Study in Management.

Ba, History Major And Film & Media Minor

Activities and Societies: Arc of Greater Williamsburg, History Honor Society, Pi Beta Phi, William & Mary Global Film Festival

High School

High School