Manager, Product Activation
CurrentLead user-centric go-to-market strategies for new YouTube features.
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@nationalgeographic.com
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Anita Wright is listed as Product Activation & GTM Strategy @ YouTube at YouTube, a company with 84594 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at nationalgeographic.com and a matched LinkedIn profile for Anita Wright.
Anita Wright previously worked as Manager, Product Activation at Youtube and MBA Intern, Global Sales & Distribution at Warner Bros. Discovery. Anita Wright holds Mba, Emphases In Marketing And Strategy from University Of Michigan - Stephen M. Ross School Of Business.
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I am a creative, data-inspired storyteller committed to amplifying underrepresented voices.I have innovated, implemented, and managed data-driven marketing strategies for consumer products, editorial content, and digital media in order to acquire, engage, and retain customers. In addition, I have successfully managed 360 campaigns and spearheaded brand initiatives that drive growth. Specialities: Storytelling, Digital Media, Marketing Strategy, Brand Strategy, Creative Strategy, Product Marketing, Brand Marketing, Consumer Marketing, Growth Marketing, Email Marketing, Digital Marketing, Project Management, Strategic Planning, Research, Data Analysis & Insights, Campaign Management, Go-to-market Strategy, Product Positioning
Listed skills include Social Media, Public Speaking, Research, Analytical Writing, and 10 others.
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New York City Metropolitan Area
Lead user-centric go-to-market strategies for new YouTube features.
New York City Metropolitan Area
(fka WarnerMedia) Created and presented revenue generation strategy for Max distribution team that involved spotlighting inclusive content and super serving underrepresented groups; resulting in opportunity to capture $51.5M in revenue with 3% increase in partner marketing. Conducted competitive analysis of SVOD free sampling strategies, leading to.
Washington D.C. Metro Area
Developed and executed 360 campaigns for core brand products in order to acquire and retain customers (e.g., National Geographic Magazine, licensed consumer products). Created and implemented data-led go-to-market strategies for new products (e.g., Overheard at National Geographic, the National Geographic App). Oversaw the creative strategy and execution.
Washington D.C. Metro Area
Established critical direct-to-consumer messaging (Your Purchase Has Purpose), which has been implemented across multiple consumer touch points on a global scale. Oversaw a $6.5M budget, while simultaneously building new vendor relationships and executing high priority contracts. Produced pitch decks that outlined partnership opportunities with Fortune 100.
Washington D.C. Metro Area
Managed and produced content for the website, newsletter, and social media channels—ensuring all content aligned with the organization’s mission to cultivate the next generation of public media storytellers, playing a key role in spotlighting underrepresented stories.
Washington D.C. Metro Area
Identified compelling stories and accounts shared by war veterans for a PBS documentary, recommending content that highlighted the program’s central message.
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Sharmin Akter
Colleague at Youtube
Bangladesh, Bangladesh
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Dx Sakib Khan
Colleague at Youtube
Bangladesh, Bangladesh
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Boz B
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Amsterdam, North Holland, Netherlands, Netherlands
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A_S_King Arts
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Kolkata, West Bengal, India, India
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Matthew Garbarino
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Fort Lauderdale, Florida, United States, United States
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JR
Jacob Russell
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United States, United States
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PY
Prabhu Yeshu Ka Gayan
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Ludhiana East, Punjab, India, India
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MR
Muhammad Risang Baried Moyo
Colleague at Youtube
Gambir, Jakarta, Indonesia, Indonesia
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Wibby Aryo
Colleague at Youtube
Gambir, Jakarta, Indonesia, Indonesia
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Lena Danya
Colleague at Youtube
Seattle, Washington, United States, United States
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Activities and Societies: Africa Business Club, Black Business Students Association, Consortium for Graduate Study in Management.
Activities and Societies: Arc of Greater Williamsburg, History Honor Society, Pi Beta Phi, William & Mary Global Film Festival
Quick answers generated from the profile data available on this page.
Anita Wright works for YouTube.
Anita Wright is listed as Product Activation & GTM Strategy @ YouTube at YouTube.
AeroLeads has found 1 work email signal at @nationalgeographic.com for Anita Wright at YouTube.
Anita Wright is based in New York City Metropolitan Area, United States, United States while working with YouTube.
Anita Wright has worked for Youtube, Warner Bros. Discovery, National Geographic, Pbs Newshour, and Weta.
Anita Wright's colleagues at YouTube include Sharmin Akter, Dx Sakib Khan, Boz B, A_S_King Arts, and Matthew Garbarino.
You can use AeroLeads to view verified contact signals for Anita Wright at YouTube, including work email, phone, and LinkedIn data when available.
Anita Wright holds Mba, Emphases In Marketing And Strategy from University Of Michigan - Stephen M. Ross School Of Business.
Anita Wright is listed with skills including Social Media, Public Speaking, Research, Analytical Writing, News Writing, Video Editing, Event Planning, and Proposal Writing.
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