Brand Liability for Bache-Gabrielsen, the leader in the Cognac segment on the Scandinavian market. Responsible for branding, marketing and communication in the Norwegian market and part of the Tax Free market in Scandinavia. Design & implement the marketing strategy.● Product Management; identify and launch new products, apply to tenders, develop existing portfolio, forecasting sales, and assist the producers in design and packaging.● Communication; Create and launch product information for different channels -media, customers, internet, e-mail marketing and social media. Manage daily activities with photographers, design and communications agencies. Development of www.bache-gabrielsen.com.● Sales and customer relations; Planning and executing sales trips with Minifairs, fairs organised by retail and wholesalers. Development and presentations of Sales Campaigns. Training and motivating sales representatives and retail customers. Develop & build relationships with cognac clubs.● Events; Planning and execution of press trips, press tastings, fairs, tastings, blendingsessions and promotion.

Responsible for market development, strategy and planning.● Events and Activities; Identification, planning and execution of events and activities in the Food & Wine segment focusing on maximizing revenue.● Editorial Responsibility; Weekly columns –menu for the week and weekly cocktail. Assisting on production of articles.● Sales and Customer relationship; Responsible for direct sale of adverting on the branch community on internet and developing relationships with communication agencies. Identify, qualify and contact leads. Develop relationships with importers for wine & spirits, restaurants and chefs.

Brand and Product Management for wine and spirits:● Product liability for a portfolio of wine and spirits like Bollinger, Bache-Gabrielsen, Lindemans, Deinard, El Coto and other Wines from around the world (25 producers and over 150 products ). Responsibilities also included brand building, market planning, pricing, budgets, promotions and activities. Identify, qualify and contact leads to optimize the portfolio.●Sales; Coached and motivated the sales force of 8 sales representatives with training, sales campaigns and marketing material.● Customer Relationships; Responsible for Vinmonopolet and assisting the sales force on Horeca and consumer events. Organizing trips for press, customers and sales force● Events and Activities; Responsible for larger events and fairs.● Communication and press; Production of articles and marketing material.

Key Account Customer Responsibility for customers within the mall business and KBS market (Steen & Strøm, MIX, Gyda, Narvesen etc).● Market Planning; How to maximize the revenue for each customer and the purpose Red Cross. Negotiating agreements, Implementing and execution of activities. Analysis and reporting.● Concept Development; Participated in the development and launching of the first game center in cooperation with Steen & Strøm and other stakeholders.● Development of advertising and information campaigns for the Red Cross.● Training and supervision of agents and ambassador agreements which secured local associations local revenues.