I’m the founder/CEO of CabinetM, a marketing technology management company. CabinetM’s platform makes it easy to manage the marketing technology that you use, and to find the technology you need.I’ve spent most of my career as a high-tech marketer in start-ups working for companies from inception to M&A and IPO, and have had extensive experience addressing the marketing challenges that come with fast growing businesses.Over the last ten years the role of marketing has greatly expanded to encompass the entire customer lifecycle and corporate digital transformation. Technology fuels every marketing function and directly impacts marketing performance, customer acquisition cost, revenue and CLTV. The intersection of expanded marketing responsibilities and the explosion of marketing technology has created a need for CabinetM.With companies now using hundreds of tools, the only way to optimize marketing and business performance is to manage tools holistically in the form of a technology stack. Not doing that leads to unnecessary expenditure, poor utilization of platforms, and missed opportunities for innovation. Your marketing stack should not be an expensive black hole; it should be a strategic weapon that pays for itself many times over.I’ve been active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide range of startups and non-profits. At the moment CabinetM is all-consuming and I am limiting my investing to equity crowdfunding and my external activities to mentoring a small cluster of startups and marketers.