Anita Bunk Email & Phone Number

Reutlingen, Bw, De

Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De

Around 𝟰𝟬,𝟬𝟬𝟬 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 work with passion at 𝟰𝟬 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 worldwide to enable a safer and more comfortable life with the help of our electronic products. It is therefore no wonder that our proudly used purpose claim is 𝗪𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗘𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝗶𝗰 💙 𝗼𝗳 𝗕𝗼𝘀𝗰𝗵. I work with a highly motivated 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗲𝗮𝗺 on impactful topics for #Bosch as well as for our #customers and #partners in the #mobility sector.

Berlin, De

The 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗻𝗱 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗲𝗮𝗺 (CUE) at Bosch.IO comprised around 𝟯𝟬 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝘀 𝘄𝗲𝗹𝗹 𝗮𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗲𝘅𝗽𝗲𝗿𝘁𝘀. We created digital business value for Bosch.IO and Bosch’s business units by delivering technical communication, digital learning, marketing and internal communication services through 𝗼𝗻𝗲 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱, 𝗱𝗶𝘃𝗲𝗿𝘀𝗲𝗹𝘆-𝘀𝗸𝗶𝗹𝗹𝗲𝗱, 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺. For Bosch.IO and our Bosch customers, we explained the 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗮𝗻𝗱 𝘂𝘀𝗮𝗴𝗲 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, 𝗮𝗻𝗱 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲. Based in 𝗚𝗲𝗿𝗺𝗮𝗻𝘆, 𝗕𝘂𝗹𝗴𝗮𝗿𝗶𝗮, 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 𝗮𝗻𝗱 𝗖𝗵𝗶𝗻𝗮, the CUE team lived and breathed digital and Internet of Things along the customer and user journey. 🔹 Distributed team (DE, BG) of 30 marketing, associate / technical comms and digital learning professionals 🔹 Repositioned Marketing into “Customer and User Engagement” reflecting the target groups we serve; initiative to fully acknowledge growing team size and team skills 🔹 Lead profitable technical communication & digital learning team, services targeted at Bosch units🔹 Emphasized customer centricity through market research, customer interviews, revision of the service portfolio and business model canvas

Berlin, De

🔹 Managing the location Immenstaad with a cross-functional caretaker team🔹 Developed and introduced “campus manager” concept to Bosch.IO in collaboration with peers 🔹 Negotiation partner for local works council

Berlin, De

🔹 Distributed team (DE, BG, CN) of 20 marketing, associate / technical comms professionals 🔹 Started agile transformation of marketing team to bring more value to product areas 🔹 Sales responsibility for technical communication services targeted to Bosch units 🔹 Offered integrated marketing & technical communication services to Bosch.IO product areas 🔹 Member of cross-unit change teams, which helped forming Bosch.IO, incl. leadership communication & consultancy🔹 CEO and executive mgt communication and consulting 🔹 Established a new format of global, interactive townhalls

Berlin, Berlin, De

🔹 Leading a distributed team (Berlin, Immenstaad, Sofia) of 11 communications, online marketing and design professionals 🔹 Employee advocacy: Fostering digital engagement with "IoT doers" on social media through corporate & personal networks 🔹 Content strategy / marketing for customer, software, product, solution and developer content🔹 Communications for Bosch IoT Suite and the company’s open source software engagement 🔹 Representing Bosch Software Innovations on the Eclipse IoT Marketing Board (Open Source community)🔹 CEO and executive mgt communications / positioning, e.g. keynotes, CEO blogging 🔹 Change, internal and leadership communications, e.g. carve-outs, M&A 🔹 Lead associate communications, e.g. townhalls, social intranet, wikis 🔹 Building up and lead corporate / employer branding and communications function for Bosch Software Innovations in Bulgaria🔹 Relationship owner for central purchasing function and key design, translation, content creation and PR agencies🔹 Sponsor of Bosch ConnectedWorld Blog www.blog.bosch-si.com 🔹 Blogger on Bosch ConnectedWorld Blog https://blog.bosch-si.com/author/anita-bunk/

Berlin, Berlin, De

🔹 Global marketing & communications around the Internet of Things (IoT) incl. strategy & communications plan creation🔹 Target group and stakeholder analysis🔹 Community building and management🔹 Influencer relations🔹 Blogging (http://blog.bosch-si.com)🔹 Tweeting (@anitabunk)🔹 Thought leadership and brand / awareness building🔹 Special projects: Launching and marketing IoT software, establishing marketing & communications processes, establishing lead management and nurturing for marketers incl. systemic / automation support in Salesforce.com

Galway, Ie

🔹 Team leader for employees based in Germany and US🔹 Plan and implement fully integrated marketing strategies and communications plans for the Industrial and Solar business units🔹 Creative agency pitch: - Put together RFQ (Request For Quote) and work with Procurement- Lead agency pitch and evaluation process- Documented and shared pitch process with international marketing teams as a Best Practice- Results: more professional marketing materials, faster processes and higher quality output 🔹 Product launch process: - Establish a marketing & communications process for launching new components into the international railway, emobility, industrial, building, solar and appliances markets- Training for new process of all stakeholders (Product Management, Engineering, Sales, Core Team Leaders, Executives)- Provide easy-to-use manual and templates- Documented and shared launch process with international marketing teams as a Best Practice- Results: more transparency for all stakeholders, better cost control and reliable budget planning, core stakeholders felt more engaged in launch process, 25% faster time to market for communications materials, consistency in messaging🔹 Project management: - Lead (virtual) teams across cultures and time zones- Managed 20+ global product launches and campaigns incl. internal and external communications activities

Galway, Ie

Immenstaad, De

🔹 Market research for European and US government/defense sectors 🔹 Leading PR, event and content activities 🔹 Speaker placement at conferences

Immenstaad, De

🔹 Built up internal communication processes and channels 🔹 Global press spokesperson incl. trade press activities 🔹 Creation of collateral (on- and offline), event marketing

🔹 Student job during university🔹 SEO copy writing

🔹 Student job during university🔹 Supported account executives in governmental relations, communication and event activities for not-for profit organizations and political parties

🔹 Student job during university🔹 Supported marketing leader in event management and copy writing for company publications

🔹 Student job during university🔹 Supported editorial team of "Freizeit," a bi-weekly TV format for leisure activities and service (https://www.br.de/br-fernsehen/sendungen/freizeit/index.html)

🔹 Student job during university🔹 Supported agency leader for account activities along regional media relations, copy writing for brochures and annual tourism publications, photography, proof-reading

🔹 Commercial apprenticeship in the private and corporate customer service of Deutsche Bank🔹 Apprenticeship period shortened due to Abitur

Diplom, Political Science, Modern History, German As A Foreign Language

Executive Master, Communications Management (Emscom)

Stakeholder Management

Advanced Strategic Management, Corporate Communications

Study Abroad, Political Science, Tourism Marketing