柴慧琳 Email & Phone Number

Shanghai, China

Shanghai City, China

• Mei.com (Glamour Sales) is the leading luxury & fashion flash sales website in China with over 2400+ international luxury, fashion, beauty and lifestyle brands.Main responsibilities:
• Responsible for product design to Customers (mobile site and APP version) definition and project management.
• Cross departmental coordination, consolidate business requirements from the merchandize team / marketing team and give solutions to them, as well as communicate with UED team, and tech team to realize the solution.
• Using A+ / TalkingData to track and analyze user behavior to optimize the website.
• Communicate with the tech team, doing testing during the development phase, to ensure the website was online in time with good quality.

中国 上海市区

• 2manyshop.com is the China version of farfetch.com, which integrates designer productsfrom multiple offline boutiques and sells them online.Main responsibilities:Product side:
• User research before product definition.
• Responsible for the frontend / backend product design (both desktop version and mobileversion) of the overall website.
• Using Google Analytics to track and analyze user behavior to optimize the website.
• Using Google Website Manager and baidu Website Manager, to monitor site page qualityto the search engine and do optimization.
• Communicate with the tech team, doing testing during the development phase, to ensurethe website was online in time with good quality. Product Operation Side:

Banggo.com

• Banggo.com is the online platform of Metersbonwe Group, that sells apparel / accessoriesmerchandize, both under Metersbonwe brand and 3rd party brand.Main responsibilities:
• Responsible for product (website, Mobile site and APP) definition, and communicate with tech team for the detail design and development;
• Lead the product operation team, consolidate business requirements from the merchandize team / brand team and give solutions to them, as well as communicate with design team, marketing team and tech team to realize the.
• Analyze the google analytics traffic data, give suggestion to the marketing team to optimize the marketing campaign, also communicate with design and tech team to optimize the online campaign if needed.
• Analyze the google analytics user behavior data, generate optimization ideas on both the website and app, and communicate requirements with tech team to make the idea realized.Achievements:
• Reinvent the website and APP to support 3rd party merchandize and brands.

Shanghai City, China

• Main responsibilities:
• Follow the creative guideline,design and implement (HTML5/CSS3 coding, cross-browser CSS framework building) all pages on theoutnet.cn, marketing event page,EDM;
• Join the production process of content and creative, together with the Editorial team and Creative team, give suggestions and assessments from UX point of view;
• Manage the update for Baidu Brand Zone;
• Monitor GA data. Analysis GA data, as well as other data from the system, find enhancement for user path, especially focus on conversion path optimization, and reduce bounce rate;
• Monitor channel data of marketing in GA;

Shanghai City, China

• Hot Pepper (胡椒蓓蓓) is Specializing in coupon collection DM and website. Provide consumers with local cuisine, hairdressing, beauty and life consumption discount information and products.Main responsibilities:
• Responsible for UED of the overall site;
• Continually doing user online behavior analysis and site optimization；
• Work closely with product manager on site feature design;
• Communicate with various departments, provide effective workflow design and working document;
• Responsible for social media & digital marketing assets Visual design;

Shanghai City, China

• As a financial industry solutions provider, GEONG provides Internet online business solutions for the banking, securities, funds, insurance, and futures companies. I am responsible for major customers included China.
• Responsible for customer's official website and intranet website interaction design.
• Provide usability/UI guidelines for customers brand integration optimization.
• Responsible for visual design and implementation of electronic journals.
• Work closely with the project team to create and improve requirement documents.
• Work closely with project team to Organize usability tests and deliver constructive improvement UX proposals.Project Experience:

Shanghai City, China

• Well-known files and videos sharing site, provides digital file-sharing and network storage services to members. In the best period, Mofile.com is one of the top 50th sites in China in 2006, internationally ranked.
• Responsible for interaction design of the site, as well as variety of sub-sites;
• Responsible for web standard xHTML/CSS coding, cross-browser CSS framework building；
• Participated in Mofile.com enhancement and coding;
• Participated SEO enhancement.Project Experience:
• Within three months after the SEO optimization, the percentage of visits from search engines increase of 30%;

Shanghai City, China

• Banking BS system providerMain responsibilities:
• Work closely with project team to create and improve user requirement documents.
• Created Interactive xHTML+CSS prototyping for BS system.
• Assist the customer to implement business operations tests, and wrote the online user manual.Project Experience:
• China Construction Bank (中国建设银行)Ledangjia(乐当家) credit card Background Information System UI design
• China Construction Bank (中国建设银行)POS business processing system