Anita Clelland Email & Phone Number

Auckland, Nz

New Zealand

Responsible for the day-to-day running of the Triumph NZ business, managing sales to national key accounts including Farmers, EziBuy, & Rebel Sport. I also lead the NZ field sales team and merchandisers to manage local key accounts, conducting bi-annual strategy meetings and keeping an overview of the whole business, and brand space across the market.I am commercially astute, and am proud of my ability to accurately forecast stock and sales for NZ (up to 18 months and down to a channel/style/colour level) and monitoring market trends to ensure the NZ business meets the global brand requirements.I am a passionate brand ambassador, delivering a strong brand identity to each key account, tailored promotional programs and relevant merchandise support.I've built a successful country team, which has included sales, marketing and administration staff. My effective management of the NZ overhead and marketing budget has increased NZ profit contribution to the overall AU/NZ business.Key Highlights include:• Growth on growth sales for NZ over the last 3 yearsSuccessfully launched Triumph's triaction® sports brand into Rebel Sport• Initiated the triaction® sponsorship of NZ's Silver Ferns Netball team becoming the ‘Official Sports Bra of the Silver Ferns and Netball New Zealand’. Worked closely with the elite team to ensure correct product fit. The relationship has seen a double-digit growth in triaction® sales as a result.• Successfully launched Formfit brand into EziBuy.

New Zealand

I was a member of the Womenswear buying team, which involved the overall management of Lingerie, Sleepwear and Activewear brands. This included introducing a 35 page standalone catalogue – “Private Collection” to the business, which showcased a comprehensive Intimates and Sleepwear offer. This successfully delivered double-digit growth to the Lingerie Buyership at the time.I had exposure to the outerwear/active product ranges through managing the Isobar merino/outerwear active range for men/women which included technical windproof and waterproof jackets. I enjoyed working together with the product team on on product and range development. I collaborated with marketing/creative teams to ensure ‘on brand’ messages to target customers and was actively involved in seasonal PR and in-store retail presentations.Key Highlights included:• Lingerie buyership experienced significant growth on the back of the standalone catalogue • Developed two new house brands – Mia Lucce and Bella.• Reintroduced major brands such as Bendon, Fayreform and Triumph.

New Zealand

I was responsible for Bendon’s second largest global customer – Farmers, which at the time represented a large proportion of total NZ wholesale sales. Working alonside the Farmer’s buyers, I provided knowledgeable input on range and style selection appropriate to the Farmers’ customer.I managed all aspects of the sales process relating to Farmers: forecasted sales by brand, style, range and size, delivery of product, maintaining effective internal brand relationships.I also managed a substantial budget for co-op advertising (catalogue) and made sure the brand's in-store presence was consistent through visual merchandising, point-of-sale material, and training of retail staff.When Farmers implemented SAP, I ensured consistent service of delivery and product.

Westfield - Westcity And Glenfield

I purchased an established Lingerie store in a Westfield mall in Auckland, and later opened a second store on the North Shore. During this 7 year period, I experienced all aspects of owning and operating a retail business, including a team of 10 staff. We specialised in a high level of customer service, specifically around bra fitting, ensuring that loyal customers were retained. All products were sourced externally, and purchased from major suppliers such as Bendon, Triumph and Pacific Brands.

New Zealand

After some time with family, I returned to Bendon. My customers included Smith and Caughey, Farmers, Deka and K Mart. The opportunity to purchase Elle Lingerie presented itself, and I left Bendon with their best wishes.

New Zealand

Nagels Creations was a family-owned business specialising in sleepwear and womenswear across New Zealand and Australia. I was responsible for the Account Management of all major accounts in New Zealand, which made up 80% of total company sales. I also worked on new product development, ensuring QA approval of construction and design with major retailers.I was responsible for end-to-end sales management which included preparing sales tools for commission agents and purchasing all product accessories.

New Zealand

My primary responsibility was to train all new sales representatives nationwide, preparing and presenting seminars, in-store fitting and consultancy. I coordinated and presented product sessions to Bendon Key Accounts, and also public fashion parades and road shows.

Wellington & Wairarapa, New Zealand

I was one of the leading Sales Representatives for Bendon, and over this period twice won the award of "National Sales Representative of the Quarter" and in 1992 was the "National Sales Representative of the Year".