Anita Crawford Email & Phone Number

Chambersburg, Pa, Us

Hanover, Pa

> Implemented a comprehensive Marketing and PR plan to strengthen agency image throughout 10-county footprint, which has resulted in increased client and community engagement.> Created and launched a Community Education Initiative within the areas the agency serves, which includes a podcast, video storytelling, newsletters, social media campaigns and awareness events, ensuring branding is consistent and within agency mission and vision. > Improved quality of internal… Show more > Implemented a comprehensive Marketing and PR plan to strengthen agency image throughout 10-county footprint, which has resulted in increased client and community engagement.> Created and launched a Community Education Initiative within the areas the agency serves, which includes a podcast, video storytelling, newsletters, social media campaigns and awareness events, ensuring branding is consistent and within agency mission and vision. > Improved quality of internal communications to staff of nearly 500, across 18 locations, resulting in engagement increasing by 20%.> Introduced new technology for donor platform, fundraising resources and event registration, thereby streamlining all trainings, fundraisers and events.> Reworked fundraising and development plan, cutting expenses by 90% and increasing income 40%. Obtained buy-in from area businesses by creating easy sponsorship solutions, as well as engaging content donors wanted to support.> Conceptualized, coordinated and carried out the organization's first-ever community event, resulting in better-than-expected attendance and glowing reviews from those who attended. Show less

Springboard Entertainment is a boutique project and consulting company specializing in creative media, marketing and development solutions. > Provided high quality and affordable outside-the-box solutions for public relations, marketing, social media and artist/business development, working with a diverse group of clients from various mediums, including music, film, television, web and the arts, ensuring all plans fit their needs, budget and vision.> Developed and… Show more Springboard Entertainment is a boutique project and consulting company specializing in creative media, marketing and development solutions. > Provided high quality and affordable outside-the-box solutions for public relations, marketing, social media and artist/business development, working with a diverse group of clients from various mediums, including music, film, television, web and the arts, ensuring all plans fit their needs, budget and vision.> Developed and conducted media trainings and seminars for artists, musicians and businesses, as well as routinely being invited to speak at conferences and events.> Coordinated and carried out media events, press junkets, release events, screenings, photo shoots and more to best promote client projects> Extensive writing experience: copywriting, artist & corporate bios, articles, blogs & social media posts and morePROJECT HIGHLIGHTS:> Built and maintained multifaceted PR campaigns for one of the largest Christian music festivals in the country, seeing a growth in attendance to over 100k and garnering media coverage from national outlets, including all major network news outlets, MTV, GQ Magazine and more.> Was brought on board a local Chamber of Commerce downtown revitalization initiative to build, launch and oversee an artist cooperative and retail shop. Within the first year, the non-profit organization had 35 member artists selling in the shop, a loyal customer base, strong social media following and made a profit from sales, events, membership fees, grants and sponsorships.Clients have included: The Polar Express, God's Not Dead, The Song, Fernando Ortega, Wes King, Creation Festivals {Northeast & Northwest}, Gettysburg Festival, Nettwerk Music Group, Tooth & Nail Records, Word Records, PureFlix Entertainment, City on a Hill Productions, NewFire, Washington Projects, Luke Dowler, Uprise Festival, LightWorx Entertainment and many more. Show less

> Coordinated publicity efforts for 18+ artists/projects at a time on a roster of 27, developing overall album strategy, implementing and carrying out the media plan and maximizing the artists’ presence across all mediums> Worked closely with all departments to ensure everyone was working toward the same goal for each project and built good-standing relationships with media, managers, artists and other industry personnel> Created and maintained publicity budget for each… Show more > Coordinated publicity efforts for 18+ artists/projects at a time on a roster of 27, developing overall album strategy, implementing and carrying out the media plan and maximizing the artists’ presence across all mediums> Worked closely with all departments to ensure everyone was working toward the same goal for each project and built good-standing relationships with media, managers, artists and other industry personnel> Created and maintained publicity budget for each album release> Managed and coordinated with independent publicists for each out-sourced project and distributed media reports to label staff> Supervised publicity assistants and internsPublicist for such diverse artists as Billy Ray Cyrus, Sixpence None the Richer, P.O.D., Kirk Whalum, Point of Grace, Phil Keaggy, Wes King, Nicole C. Mullen, Mark Schultz, Shirley Caesar, 38th Parallel, downhere and Building 429, among others. Show less

Nashville, Tn

Artist management company for Jennifer Knapp, OC Supertones and Katy Hudson {aka Katy Perry}.> Developed and maintained calendars of public appearances, interviews and time requests for each artist and distributed this information to necessary parties. > Scheduled interviews, in-store appearances, etc… while working closely with independent publicists and label staff.> Organized and distributed information to artists and staff on the road >… Show more Artist management company for Jennifer Knapp, OC Supertones and Katy Hudson {aka Katy Perry}.> Developed and maintained calendars of public appearances, interviews and time requests for each artist and distributed this information to necessary parties. > Scheduled interviews, in-store appearances, etc… while working closely with independent publicists and label staff.> Organized and distributed information to artists and staff on the road > Coordinated schedules, communication, merchandise and various other responsibilities for headlining tour.> Performed all functions related to organizing and maintaining an office on a day-to-day basis, including accounting activities such as accounts payable and receivable, payroll, invoicing, purchasing and banking. Show less