11 years of experience in Sales & Marketing field of High-end industryDevelop and manage Dealers & Partners to achieve yearly goals & objectives. Lead and motivate team for new market and maximize revenue growth in assigned product segment, territory or target market. Responsibility for all areas of the Marketing Mix and Branding: encompassing strategic planning, qualitative & quantitative research, interactive & experience marketing, creative development, media management & Public Relation, database & direct marketing, E-marketing, CRM etc.
Sailing Leadership
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Founder And CeoSailing LeadershipShanghai, Shanghai, China
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Founder & CeoSailing Leadership Oct 2017 - PresentShanghaiSailing Leadership 帆船领导力 The Project Based Learning (PBL) course combined with the diversified experiment teaching method covers all-round development and education. The STEAM general education model focuses on Leadership and the development of key competencies. It’s am is to foster future global civic leaders. 基于PBL项目式学习的全领域沉浸式探索课程,以多元化探究的互助协作式教学,贯穿德智体美劳素质教育。帆船领导力,融合多项学科素养的STEAM通识课程,是围绕着领导力和核心素养的发展,着力于培养未来全球公民领袖。
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Sales & Marketing DirectorPrincess Yachts Greater China Jun 2016 - Sep 2017Shanghai1.Brand Management: Promote the company’s brand to appropriate audience and ensure public image of the company is consistent with its stated values.2.Sales and Sales Management: Sell leading-edge product and manage a sales team, lead distribution and reporting processes. Achieve or exceed assigned sales quota. Contracts negotiations, pricing decisions, quoting or quotation controls.3. Manage, implement or improve sales-related processes & tools: ensure increasingly efficient… Show more 1.Brand Management: Promote the company’s brand to appropriate audience and ensure public image of the company is consistent with its stated values.2.Sales and Sales Management: Sell leading-edge product and manage a sales team, lead distribution and reporting processes. Achieve or exceed assigned sales quota. Contracts negotiations, pricing decisions, quoting or quotation controls.3. Manage, implement or improve sales-related processes & tools: ensure increasingly efficient lead identification and conversion by refining system and procedures in lead generation, accounts management, customer service and manage sales goals and follow-up processes.4. Develop execute promotional strategies, including digital strategies, media management, CRM, etc. Develop a market intelligence (market trends/ values/pricing) and assist on business plan building and development.5. Conduct administrative sales and marketing tasks that support company’s business goals. Cultivate connections and partnerships to provide a steady stream of inquiries for our products and services. Show less -
Sales & Marketing DirectorPoly Marquis Yachts China Oct 2013 - Feb 2016Shanghai1. Develop and Manage business channels and partners. Enforce productivity of entire Greater China dealership via development, guidance, support and training.2. Setting and reaching organization’s goal and objectives3. Develop and execute strategic Marketing & Communications plan,Sales plan to achieve objectives and out-performed key competitors4. Develop and manage Sales & Marketing operating budgets and achieves objectives within designated budgets5. implements… Show more 1. Develop and Manage business channels and partners. Enforce productivity of entire Greater China dealership via development, guidance, support and training.2. Setting and reaching organization’s goal and objectives3. Develop and execute strategic Marketing & Communications plan,Sales plan to achieve objectives and out-performed key competitors4. Develop and manage Sales & Marketing operating budgets and achieves objectives within designated budgets5. implements go-to-market strategy for new market by performing market research, competitor analysis, and sales training materials. 6. Premium brands repositioning strategy development and execution. Develops and recommends product positioning, pricing strategy to produce the highest possible long-term market share.7. Launch and sustain CRM program including social CRM, Owners club and leads management etc.8. Drive the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. Actively responsible for the media management and public relation activities.9. Pioneered implementation of E-marketing strategy encompassing Website, SEM, SEO, SNS, E-banner campaign etc…increasing organic search engine standings and increase lead generation.10. Experienced in launching creative programs, industrial exhibitions and exclusive event that generate revenue, sales leads and build brand awareness. Show less -
Marketing DirectorBrunswick Boat Group China Jul 2012 - Aug 2013STRATEGIC MARKETING:1.Develops and executes strategic Marketing & Communications plan and sales plan to achieve objectives and out-performed key competitors.2.Develops and manages marketing operating budgets and achieves sales and marketing objectives within designated budgets.3.Implements go-to-market strategy for new market by performing market research, competitor analysis, and sales training materials. 4.Establishes and maintains relationship with industry… Show more STRATEGIC MARKETING:1.Develops and executes strategic Marketing & Communications plan and sales plan to achieve objectives and out-performed key competitors.2.Develops and manages marketing operating budgets and achieves sales and marketing objectives within designated budgets.3.Implements go-to-market strategy for new market by performing market research, competitor analysis, and sales training materials. 4.Establishes and maintains relationship with industry influencers and key strategic partners.5.Premium brands repositioning strategy development and execution. Develops and recommends product positioning, pricing strategy to produce the highest possible long-term market share.6.Launches and sustains CRM program including social CRM, Owners club and leads management etc.7.Plans and oversees all marketing promotional materials. Establishes and maintains consistent brand images.8.Drives the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. Actively responsible for the media management and public relation activities.9.Pioneered implementation of E-marketing strategy encompassing Website, SEM, SEO, SNS, E-banner campaign etc…, increasing organic search engine standings and increase lead generation.EXHIBITION / EVENTS: 1.Experienced in launching creative programs, industrial exhibitions and exclusive event that generate revenue, sales leads and build brand awareness. 2.Manage and support all Dealers’ local events with high-standard brand guideline.3.Actively sourcing for the win-win joint promotion opportunity.DEALERSHIP MANAGEMENT/TRAINING: 1.Enforce productivity of entire China dealership via development, guidance, support and training.2.Systematically establish brand guidelines, Dealers’ tools.3.Manages and directs staff including recruitment, selection and development to achieve company goals and objectives. Show less
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Asia Pacific Marketing ManagerBeneteau Asia Pacific Lagoon Aisa Aug 2010 - Jul 2012
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Markeing Communication ManagerMarriott Group Feb 2005 - Aug 2010Ningbo / Shanghai*Brand Management: Promote the company’s brand to appropriate audience and ensure public image of the company is consistent with its stated values.*Sales and Sales Management: Sell leading-edge product and manage a sales team, lead distribution and reporting processes. Achieve or exceed assigned sales quota. Contracts negotiations, pricing decisions, quoting or quotation controls.*Manage, implement or improve sales-related processes & tools: ensure increasingly efficient lead… Show more *Brand Management: Promote the company’s brand to appropriate audience and ensure public image of the company is consistent with its stated values.*Sales and Sales Management: Sell leading-edge product and manage a sales team, lead distribution and reporting processes. Achieve or exceed assigned sales quota. Contracts negotiations, pricing decisions, quoting or quotation controls.*Manage, implement or improve sales-related processes & tools: ensure increasingly efficient lead identification and conversion by refining system and procedures in lead generation, accounts management, customer service and manage sales goals and follow-up processes.*Develop execute promotional strategies, including digital strategies, media management, CRM, etc. Develop a market intelligence (market trends/ values/pricing) and assist on business plan building and development.*Conduct administrative sales and marketing tasks that support company’s business goals. Cultivate connections and partnerships to provide a steady stream of inquiries for our products and services. Show less
Anita Chen Skills
Anita Chen Education Details
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Kedge Business School & Shanghai Jiao Tong UniversityGlobal Management
Frequently Asked Questions about Anita Chen
What company does Anita Chen work for?
Anita Chen works for Sailing Leadership
What is Anita Chen's role at the current company?
Anita Chen's current role is Founder and CEO.
What schools did Anita Chen attend?
Anita Chen attended Kedge Business School & Shanghai Jiao Tong University.
What skills is Anita Chen known for?
Anita Chen has skills like Proficient Skills Of Management And Organization, Strategic Leadership And Sales Force Development, Establish Kpi And Management By Objective Disciplines, Presentation And Public Speaking, Creative Sensibility, Strategy, Competitive Analysis, Direct Marketing, Marketing Strategy, Lead Generation, Digital Marketing, Crm.
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Anita Chen
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