Anita Andrews

Anita Andrews Email and Phone Number

Versatile. Exacting. Empathetic. Creative Problem Solver. @ Adobe
345 Park Avenue
Anita Andrews's Location
Philadelphia, Pennsylvania, United States, United States
About Anita Andrews

Anita Andrews is a Versatile. Exacting. Empathetic. Creative Problem Solver. at Adobe. She possess expertise in e commerce, product management, strategy, analytics, marketing and 17 more skills. She is proficient in French. Colleagues describe her as "Anita was instrumental to the success of RJMetrics, where she played a key role in its financial growth, organizational maturation, and eventual acquisition. She is an adept strategist, inspiring leader, and invaluable teammate in both good times and bad. During Anita's tenure, our business grew its revenue and team by over 500% and doubled ACV, all while systematically reducing churn rates and driving the growth of existing accounts. She showed amazing versatility across multiple leadership roles by contributing to both the strategic design of these initiatives and their execution on the ground. Anita has also served as a valuable leadership coach to me personally, providing frequent encouragement and counsel culled from her diverse leadership experiences. I'm thankful to have worked with Anita across multiple companies and sincerely hope there are many more to come.", "I've worked with Anita Andrews, CEO of Sepiida, directly at several companies, including Zynga where we hired Sepiida to help develop compelling features for our players and to conduct in-depth analysis, which was done using a rare mix of superior product design skills and strong analytical capabilities.", and "I had the pleasure of working closely with Anita at Nutrisystem, where we collaborated on a broad range of consumer eCommerce initiatives. Anita is an extraordinarily bright executive with significant expertise in B2C eCommerce. Anita has a comprehensive understanding of the product development process for large scale consumer websites. She led the Product Management team at Nutrisystem in the successful completion of multiple large scale eCommerce design initiatives. Anita's approach to her work was distinguished by a tremendous focus on quality - both in terms of her focus on delivering a design experience that met consumer needs, but also in the thoroughness and attention to detail she demonstrated in the execution of internal deliverables and work products."

Anita Andrews's Current Company Details
Adobe

Adobe

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Versatile. Exacting. Empathetic. Creative Problem Solver.
345 Park Avenue
Website:
adobe.com
Employees:
51
Anita Andrews Work Experience Details
  • Adobe
    Director, Digital Performance Strategy (Adobe Customer Solutions)
    Adobe Jan 2020 - Present
    San Jose, Ca, Us
    P&L and Practice Leader since February 2021.Leading a reboot of Adobe's Business/Digital Strategy services for it's largest, most innovative Digital Experience customers covering CX, Value Realization, and Adoption including Operating Model/Org Design and Change Management.-Grown the practice by 50% hiring the best and the brightest-5 new methodologies with world-class and proprietary tool kits leveraging Adobe's unique knowledge of its technologies-New GTM covering most of Adobe's largest, most opportunistic customers
  • The Philadelphia School
    Board Member
    The Philadelphia School Jul 2018 - Present
    Philadelphia, Pa, Us
  • Infinity International Investments Llc
    President
    Infinity International Investments Llc Jan 2007 - Present
    Real estate investor and developer in Philadelphia with a track record of developing affordable and/or workforce housing, while also investing in market rate housing for Philly's rapidly evolving demography.-28 properties developed, including new construction-95 transactions-Average increase in value 171%
  • The Enterprise Center
    Board Chair
    The Enterprise Center Jul 2021 - Jun 2023
  • The Enterprise Center
    Board Member
    The Enterprise Center Jul 2012 - Jun 2023
    Founded in 1989 by the Wharton Small Business Development Center, The Enterprise Center provides access to capital, building capacity, business education and economic development opportunities to high-potential, minority entrepreneurs. Through our portfolio of business-acceleration initiatives, TEC seeks to better position minority enterprises to compete in the local, regional, and global economies.
  • Magento, An Adobe Company
    Director, Cx Strategy - Magento Services
    Magento, An Adobe Company Sep 2018 - Jan 2020
    San Jose, California, Us
  • Magento, An Adobe Company
    Director, Analytics Practice - Magento Services
    Magento, An Adobe Company Jun 2017 - Sep 2018
    San Jose, California, Us
    Launched Analytics Practice within Magento's full service offering. Focused on data-driven implementation and migration delivery, as well as ongoing analytics services delivery.We typically focus on key business questions that can be answered with our data science and data analysis experts who are well versed in commerce business strategy and tactics through our work with thousands of e-commerce businesses.
  • Techgirlz
    Founding Member & Trustee
    Techgirlz Sep 2009 - Apr 2019
    We are seeking to increase the role of women in all aspects of technology (management, leadership, executive, etc.) by working with middle-school aged girls.We develop our own programs, co-sponsor other organizations' programs, etc.
  • Please Touch Museum
    Board Member
    Please Touch Museum Apr 2017 - Sep 2018
    Philadelphia, Pennsylvania, Us
    The Please Touch Museum is a top 10 US Children's Museum and a major draw for tourism to the City of Philadelphia. The organization is growing its membership and attendee base by leaps and bounds and is in the top amongst cultural institutions for the percentage of its revenue being earned.
  • Rjmetrics (Acquired By Magento Commerce)
    Vp, Customer Success & Professional Services
    Rjmetrics (Acquired By Magento Commerce) Aug 2013 - Jun 2017
    Philadelphia, Pa, Us
    Created and managed the Customer Success team at RJMetrics. This includes the team of Account Managers and Support Analysts who ensured our thousands of customers were onboarded successfully and retained. Launched a Professional Services team who turned previously un-monetized support services into real revenue for the business. --Professional Services business beat its quarterly goals for 4 quarters straight.--Established an up-sell/cross-sell program to grow Net Expansion Revenue. Increased NER by 400% in the first 30 days. First quarter of the program up-sold 14% of our customers.--Made Churn predictable and low.--Scaled team from a handful to nearly 40.--Doubled prices for many customers while lowering Churn.
  • Delphic Digital
    General Manager, Analytics & Optimization
    Delphic Digital Oct 2012 - Aug 2013
    Company acquired Sepiida in 2012. General Manager of Analytics & Optimization Practice.
  • Alliance Of Women Entrepreneurs
    Board Member
    Alliance Of Women Entrepreneurs Apr 2010 - Feb 2013
    AWE is the Greater Philadelphia region's only organization specifically for women who are leaders of and investors in high-growth businesses. AWE promotes the expansion of women-led and women-owned businesses through education, networking, mentoring, and exposure to investment resources.
  • Sepiida Acquired By Delphic Digital And Then Hero Digital
    Founder & Ceo
    Sepiida Acquired By Delphic Digital And Then Hero Digital Sep 2009 - Oct 2012
    Sepiida is an analytics services agency using data to help clients acquire, convert, retain and reactivate customers using the web (PC, mobile, and email).Lead workshops and seminars on social media, internet product management, etc.Clients include Zynga Game Network, Coveroo, Real WaterSports, BrainRewards, Ascentive, Haymarket Media, and Easy-Fundraising-Ideas.com.
  • Philadelphia Mayor Nutter'S Digital Philadelphia Initiative
    Task Force Member
    Philadelphia Mayor Nutter'S Digital Philadelphia Initiative Jul 2010 - Mar 2012
  • Nutrisystem
    Vice President, Product Management For Nutrisystem.Com
    Nutrisystem Sep 2008 - Jul 2009
    Fort Washington, Pennsylvania, Us
    • Directed e-commerce product roadmap and strategy for NutriSystem (NTRI), a $700M+ revenue company and leader in the direct-to-consumer subscription weight loss space• Managed complete website redesign and launch, including go-to-market plan. Lifted order conversion by 31% and leads conversion by 180%.• Instituted retention online cross-sell and up-sell strategy generating over 5000 additional orders in 4 months from active customers, and increasing conversion of non-subscription first time orders to ongoing subscription orders by 300%• Built and managed an e-commerce team, including Product Managers, UI & visual designers, and online community managers. Grew team from 5 to 11 members.• Member of Executive Management Team
  • Wallop
    Vice President Of Product
    Wallop Feb 2007 - Aug 2008
    Us
    • Led the product vision, design and requirements specification of www.wallop.com - a social networking platform spun off from Microsoft with an advertising & marketplace transaction model• Created 4 applications on Facebook and Bebo, integrating vendor solutions as needed• Launched 9 partnerships with premium brands including Warner Bros, Universal Studios, and Showtime in 6 months• Member of Executive Management Team
  • Ingenio (Acquired By At&T)
    Director, Program Management
    Ingenio (Acquired By At&T) Nov 2002 - Feb 2007
    • Led product management of telephony & web platform for advice marketplaces and the innovative Pay Per Call® advertising platform for top destinations such as Yellowpages.com and AOL • Architected product growth from a single product and website with 1 U.S. voice portal to a platform spanning 6 product lines, 40+ websites, multiple countries & currencies, and hundreds of thousands of voice portals • Product lead for partner sales, initial implementation and engagement management – instrumental to closing deals with AOL, MIVA, SBC and Yahoo• Created roadmap for and launched turn-key customizability of platform – allowing for over 3000 product settings to be configured by partners without requiring a site deployment• Wrote feature specifications, including 150 page spec overhauling partner payment processes – reduced internal support from 13 to 5 & improved processing efficiency by 50%
  • Ingenio (Acquired By At&T)
    Ui Program Manager
    Ingenio (Acquired By At&T) Jan 2000 - Nov 2002
    • Sole web and telephony UI Designer – instrumental to acquiring first 1,000,000 users• Wrote product specifications driving data-based decision-making – including overhaul of listings display page which improved acquisition and retention metrics by 200-300%• Responsible for incorporating UI design methodologies into product specifications
  • Xl Corporation/Stanford University
    Curriculum Designer
    Xl Corporation/Stanford University Oct 1998 - Mar 2000
    • Designed introductory computer curriculum for 2 Bermudian public high schools by working with teachers, students and computer professionals• Trained Bermudian high school teachers in computer science subjects such as introductory programming, hardware set-up and troubleshooting, networking, HTML, JavaScript and web design
  • The Learning Company
    Ui Designer
    The Learning Company 1998 - 1999
    Brandon, Manitoba, Ca
    • Specified and designed features and web-based storefront for Family Tree Maker software• Analyzed and recommended modifications of American software for internationalization from user and cultural interface perspectives
  • Office Of The Mayor, Nyc
    Mayoral Program Coordinator
    Office Of The Mayor, Nyc Sep 1996 - Aug 1997
    • Implemented mayoral initiatives including: Project READ; New York City Immigration Coalition; New York City Work Experience Program (WEP)• Designed innovative welfare-to-work programs that linked potential employees with private sector vendors throughout the city• Coordinated funding and services for specific city improvement projects such as renovation of Central Park South and West Side Highway
  • Office Of The Mayor, New York City
    Speechwriting And Research Associate
    Office Of The Mayor, New York City Jan 1996 - Aug 1996
    * Wrote speeches for NYC Mayor* Researched and compiled material for major policy speeches, such as the Mayor's addresses to the U.S. Congress on welfare and immigration reforms

Anita Andrews Skills

E Commerce Product Management Strategy Analytics Marketing Start Ups Online Advertising Entrepreneurship Business Development Management Online Marketing Leadership Marketing Strategy Email Marketing Mobile Devices Strategic Planning Product Development Social Media Web Design User Experience Social Media Marketing Saas

Anita Andrews Education Details

  • Stanford University
    Stanford University
    Computer Science
  • New York University
    New York University
    Politics; Mathematics

Frequently Asked Questions about Anita Andrews

What company does Anita Andrews work for?

Anita Andrews works for Adobe

What is Anita Andrews's role at the current company?

Anita Andrews's current role is Versatile. Exacting. Empathetic. Creative Problem Solver..

What is Anita Andrews's email address?

Anita Andrews's email address is an****@****ail.com

What is Anita Andrews's direct phone number?

Anita Andrews's direct phone number is +130554*****

What schools did Anita Andrews attend?

Anita Andrews attended Stanford University, New York University.

What are some of Anita Andrews's interests?

Anita Andrews has interest in Peet's Coffee And Tea, E Commerce, New York University, New York City, Politics, Technology, Analytics, Fashion And Style, Entertainment, Health And Wellness.

What skills is Anita Andrews known for?

Anita Andrews has skills like E Commerce, Product Management, Strategy, Analytics, Marketing, Start Ups, Online Advertising, Entrepreneurship, Business Development, Management, Online Marketing, Leadership.

Who are Anita Andrews's colleagues?

Anita Andrews's colleagues are Vishesh Goswami, Durga Sharma, Mba, Skaistė Pigagaitė, Steven Xu, Harika Mandali, Déonté M-M, Kahn Kappur.

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