Anita Andrews Email and Phone Number
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Anita Andrews is a Versatile. Exacting. Empathetic. Creative Problem Solver. at Adobe. She possess expertise in e commerce, product management, strategy, analytics, marketing and 17 more skills. She is proficient in French. Colleagues describe her as "Anita was instrumental to the success of RJMetrics, where she played a key role in its financial growth, organizational maturation, and eventual acquisition. She is an adept strategist, inspiring leader, and invaluable teammate in both good times and bad. During Anita's tenure, our business grew its revenue and team by over 500% and doubled ACV, all while systematically reducing churn rates and driving the growth of existing accounts. She showed amazing versatility across multiple leadership roles by contributing to both the strategic design of these initiatives and their execution on the ground. Anita has also served as a valuable leadership coach to me personally, providing frequent encouragement and counsel culled from her diverse leadership experiences. I'm thankful to have worked with Anita across multiple companies and sincerely hope there are many more to come.", "I've worked with Anita Andrews, CEO of Sepiida, directly at several companies, including Zynga where we hired Sepiida to help develop compelling features for our players and to conduct in-depth analysis, which was done using a rare mix of superior product design skills and strong analytical capabilities.", and "I had the pleasure of working closely with Anita at Nutrisystem, where we collaborated on a broad range of consumer eCommerce initiatives. Anita is an extraordinarily bright executive with significant expertise in B2C eCommerce. Anita has a comprehensive understanding of the product development process for large scale consumer websites. She led the Product Management team at Nutrisystem in the successful completion of multiple large scale eCommerce design initiatives. Anita's approach to her work was distinguished by a tremendous focus on quality - both in terms of her focus on delivering a design experience that met consumer needs, but also in the thoroughness and attention to detail she demonstrated in the execution of internal deliverables and work products."
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Director, Digital Performance Strategy (Adobe Customer Solutions)Adobe Jan 2020 - PresentSan Jose, Ca, UsP&L and Practice Leader since February 2021.Leading a reboot of Adobe's Business/Digital Strategy services for it's largest, most innovative Digital Experience customers covering CX, Value Realization, and Adoption including Operating Model/Org Design and Change Management.-Grown the practice by 50% hiring the best and the brightest-5 new methodologies with world-class and proprietary tool kits leveraging Adobe's unique knowledge of its technologies-New GTM covering most of Adobe's largest, most opportunistic customers -
Board MemberThe Philadelphia School Jul 2018 - PresentPhiladelphia, Pa, Us -
PresidentInfinity International Investments Llc Jan 2007 - PresentReal estate investor and developer in Philadelphia with a track record of developing affordable and/or workforce housing, while also investing in market rate housing for Philly's rapidly evolving demography.-28 properties developed, including new construction-95 transactions-Average increase in value 171%
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Board ChairThe Enterprise Center Jul 2021 - Jun 2023 -
Board MemberThe Enterprise Center Jul 2012 - Jun 2023Founded in 1989 by the Wharton Small Business Development Center, The Enterprise Center provides access to capital, building capacity, business education and economic development opportunities to high-potential, minority entrepreneurs. Through our portfolio of business-acceleration initiatives, TEC seeks to better position minority enterprises to compete in the local, regional, and global economies. -
Director, Cx Strategy - Magento ServicesMagento, An Adobe Company Sep 2018 - Jan 2020San Jose, California, Us -
Director, Analytics Practice - Magento ServicesMagento, An Adobe Company Jun 2017 - Sep 2018San Jose, California, UsLaunched Analytics Practice within Magento's full service offering. Focused on data-driven implementation and migration delivery, as well as ongoing analytics services delivery.We typically focus on key business questions that can be answered with our data science and data analysis experts who are well versed in commerce business strategy and tactics through our work with thousands of e-commerce businesses. -
Founding Member & TrusteeTechgirlz Sep 2009 - Apr 2019We are seeking to increase the role of women in all aspects of technology (management, leadership, executive, etc.) by working with middle-school aged girls.We develop our own programs, co-sponsor other organizations' programs, etc.
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Board MemberPlease Touch Museum Apr 2017 - Sep 2018Philadelphia, Pennsylvania, UsThe Please Touch Museum is a top 10 US Children's Museum and a major draw for tourism to the City of Philadelphia. The organization is growing its membership and attendee base by leaps and bounds and is in the top amongst cultural institutions for the percentage of its revenue being earned. -
Vp, Customer Success & Professional ServicesRjmetrics (Acquired By Magento Commerce) Aug 2013 - Jun 2017Philadelphia, Pa, UsCreated and managed the Customer Success team at RJMetrics. This includes the team of Account Managers and Support Analysts who ensured our thousands of customers were onboarded successfully and retained. Launched a Professional Services team who turned previously un-monetized support services into real revenue for the business. --Professional Services business beat its quarterly goals for 4 quarters straight.--Established an up-sell/cross-sell program to grow Net Expansion Revenue. Increased NER by 400% in the first 30 days. First quarter of the program up-sold 14% of our customers.--Made Churn predictable and low.--Scaled team from a handful to nearly 40.--Doubled prices for many customers while lowering Churn. -
General Manager, Analytics & OptimizationDelphic Digital Oct 2012 - Aug 2013Company acquired Sepiida in 2012. General Manager of Analytics & Optimization Practice.
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Board MemberAlliance Of Women Entrepreneurs Apr 2010 - Feb 2013AWE is the Greater Philadelphia region's only organization specifically for women who are leaders of and investors in high-growth businesses. AWE promotes the expansion of women-led and women-owned businesses through education, networking, mentoring, and exposure to investment resources.
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Founder & CeoSepiida Acquired By Delphic Digital And Then Hero Digital Sep 2009 - Oct 2012Sepiida is an analytics services agency using data to help clients acquire, convert, retain and reactivate customers using the web (PC, mobile, and email).Lead workshops and seminars on social media, internet product management, etc.Clients include Zynga Game Network, Coveroo, Real WaterSports, BrainRewards, Ascentive, Haymarket Media, and Easy-Fundraising-Ideas.com.
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Task Force MemberPhiladelphia Mayor Nutter'S Digital Philadelphia Initiative Jul 2010 - Mar 2012
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Vice President, Product Management For Nutrisystem.ComNutrisystem Sep 2008 - Jul 2009Fort Washington, Pennsylvania, Us• Directed e-commerce product roadmap and strategy for NutriSystem (NTRI), a $700M+ revenue company and leader in the direct-to-consumer subscription weight loss space• Managed complete website redesign and launch, including go-to-market plan. Lifted order conversion by 31% and leads conversion by 180%.• Instituted retention online cross-sell and up-sell strategy generating over 5000 additional orders in 4 months from active customers, and increasing conversion of non-subscription first time orders to ongoing subscription orders by 300%• Built and managed an e-commerce team, including Product Managers, UI & visual designers, and online community managers. Grew team from 5 to 11 members.• Member of Executive Management Team -
Vice President Of ProductWallop Feb 2007 - Aug 2008Us• Led the product vision, design and requirements specification of www.wallop.com - a social networking platform spun off from Microsoft with an advertising & marketplace transaction model• Created 4 applications on Facebook and Bebo, integrating vendor solutions as needed• Launched 9 partnerships with premium brands including Warner Bros, Universal Studios, and Showtime in 6 months• Member of Executive Management Team -
Director, Program ManagementIngenio (Acquired By At&T) Nov 2002 - Feb 2007• Led product management of telephony & web platform for advice marketplaces and the innovative Pay Per Call® advertising platform for top destinations such as Yellowpages.com and AOL • Architected product growth from a single product and website with 1 U.S. voice portal to a platform spanning 6 product lines, 40+ websites, multiple countries & currencies, and hundreds of thousands of voice portals • Product lead for partner sales, initial implementation and engagement management – instrumental to closing deals with AOL, MIVA, SBC and Yahoo• Created roadmap for and launched turn-key customizability of platform – allowing for over 3000 product settings to be configured by partners without requiring a site deployment• Wrote feature specifications, including 150 page spec overhauling partner payment processes – reduced internal support from 13 to 5 & improved processing efficiency by 50%
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Ui Program ManagerIngenio (Acquired By At&T) Jan 2000 - Nov 2002• Sole web and telephony UI Designer – instrumental to acquiring first 1,000,000 users• Wrote product specifications driving data-based decision-making – including overhaul of listings display page which improved acquisition and retention metrics by 200-300%• Responsible for incorporating UI design methodologies into product specifications
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Curriculum DesignerXl Corporation/Stanford University Oct 1998 - Mar 2000• Designed introductory computer curriculum for 2 Bermudian public high schools by working with teachers, students and computer professionals• Trained Bermudian high school teachers in computer science subjects such as introductory programming, hardware set-up and troubleshooting, networking, HTML, JavaScript and web design
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Ui DesignerThe Learning Company 1998 - 1999Brandon, Manitoba, Ca• Specified and designed features and web-based storefront for Family Tree Maker software• Analyzed and recommended modifications of American software for internationalization from user and cultural interface perspectives -
Mayoral Program CoordinatorOffice Of The Mayor, Nyc Sep 1996 - Aug 1997• Implemented mayoral initiatives including: Project READ; New York City Immigration Coalition; New York City Work Experience Program (WEP)• Designed innovative welfare-to-work programs that linked potential employees with private sector vendors throughout the city• Coordinated funding and services for specific city improvement projects such as renovation of Central Park South and West Side Highway
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Speechwriting And Research AssociateOffice Of The Mayor, New York City Jan 1996 - Aug 1996* Wrote speeches for NYC Mayor* Researched and compiled material for major policy speeches, such as the Mayor's addresses to the U.S. Congress on welfare and immigration reforms
Anita Andrews Skills
Anita Andrews Education Details
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Stanford UniversityComputer Science -
New York UniversityPolitics; Mathematics
Frequently Asked Questions about Anita Andrews
What company does Anita Andrews work for?
Anita Andrews works for Adobe
What is Anita Andrews's role at the current company?
Anita Andrews's current role is Versatile. Exacting. Empathetic. Creative Problem Solver..
What is Anita Andrews's email address?
Anita Andrews's email address is an****@****ail.com
What is Anita Andrews's direct phone number?
Anita Andrews's direct phone number is +130554*****
What schools did Anita Andrews attend?
Anita Andrews attended Stanford University, New York University.
What are some of Anita Andrews's interests?
Anita Andrews has interest in Peet's Coffee And Tea, E Commerce, New York University, New York City, Politics, Technology, Analytics, Fashion And Style, Entertainment, Health And Wellness.
What skills is Anita Andrews known for?
Anita Andrews has skills like E Commerce, Product Management, Strategy, Analytics, Marketing, Start Ups, Online Advertising, Entrepreneurship, Business Development, Management, Online Marketing, Leadership.
Who are Anita Andrews's colleagues?
Anita Andrews's colleagues are Vishesh Goswami, Durga Sharma, Mba, Skaistė Pigagaitė, Steven Xu, Harika Mandali, Déonté M-M, Kahn Kappur.
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