Anita Brown Email & Phone Number

Chicago, Illinois, United States

New York, Ny, Us

Direct day to day client investment, activation and portfolio management across all media channelsDevelop holistic go-to-market strategies for 10+ brands using data and insights to achieve client goalsOversee creation and presentation of buying strategies and POVs across video, social, TV and display, while providing effective team and client leadership

Chicago, Il, Us

Manage the day-to-day integrated e-commerce media planning objectives and strategies that coincide with the client's marketing directionOversee execution of e-commerce display and search media across client portfolio of brands, partnering with various retailers (Meijer, Wal-Mart, Kroger, Instacart) and ensuring campaigns meet goalProvide robust reporting and campaign insights to guide future recommendations and drive growth for the business

Chicago, Il, Us

- Effectively develop and communicate media strategies and rationale for tactical approaches across client verticals- Manage and develop a team of associates, guiding the team in setting goals and project tasks- Execute, manage, and optimize online biddable (programmatic) media campaigns - Manage the delivery of creative assets, insertion orders and all relevant campaign documentation in preparation for campaign launch- Provide in-depth data analysis and regular insights to clients detailing performance, campaign optimizations, and new opportunities- Maintain strong relationships with clients, partner agencies, media vendors and internal departments- Translate client goals into strategic media solutions that grow their brand, ensuring campaigns deliver on KPIs

New York, Ny, Us

-Develop digital media strategies and integrated plans for campaigns across clients in various industries-Work directly with clients and account teams to understand overall objectives and how they relate to a client’s media/web/social/mobile presence-Utilize market research and 3rd party data to identify best use of media spend within client budgets-Interpret and analyze campaign results data to improve ROI and make optimization recommendations while the media is live, as well as for future buying cycles-Tell the full media story of the campaign lifecycle from inception through optimization to results, and do so in a client-facing, consultative manner-Guide the development and presentation of innovative and targeted digital solutions-Deliver short and long term strategies to integrate organic, paid search, social media and mobile channels for campaigns-Evaluate new recruitment advertising opportunities while creating strategic partnerships with vendors

Chicago, Il, Us

-Managed multi-million dollar budget and ad placement for Fortune 500 clients’ recruitmentcampaigns-Leveraged social media to increase advertising response while decreasing total media spendover 30%- Wrote copy for national and local ads across various media- Reported and analyzed client performance data, consistently improving metrics year over year- Streamlined clients’ recruitment process saving them 1,000+ man hours annually- Directed strategies and brand development for over 400 client sites in the US and Canada- Negotiated large contracts with various media- Ran new hire care and exit interview program to identify areas to improve retention

- Developed B2B and B2C print advertisements, direct marketing pieces and product catalogs -Aided with new product launch across several markets effectively increasing sales leads -Managed two dozen annual company trade shows and promotional events -Oversee six-figure advertising budget spanning a wide array of products -Directed layout and design of new company website

-Produced and edited commercials for UPN “Turn Up The Movies” campaigns -Wrote captivating copy for daily CBS primetime on-air promotions -Prepared and managed weekly “Central Illinois Hometown Calendar” segments for station- Built rapport with affiliate media, producers, talent, and local advertisers