Hospitality was the starting point of my career in service industry , 30 years of adventure gave me an opportunity to start my journey in healthcare and personal care industry . Being a passionate and enterprising Hotelier with hands-on experience in the Hospitality & Consumer Services industry. My expertise includes Project Development, Management & Operations, Sales & Marketing, Room Divisions, Safety & Security, Maintenance, Landscape, Procurement, Food & Beverage, Finance and Conference Business. I am particularly proud of my achievements in strategising and setting up a Hospitality division for one of the biggest property developers in Malaysia, as well as exceeding Sales & Customer Satisfaction targets in all positions I have held to date. I am known to be a confident, creative, entrepreneurial, motivational, results-oriented and visionary leader with a track record of building & leading highly successful teams within the companies I’ve worked with. I believe in seeking & leveraging opportunities, collaborating with great people, and solving any challenges or problems that come my way. I am focused on customer satisfaction and human capital development, while ensuring that organisational profitability is maximised. I enjoy keeping updated on market trends & economic changes and applying my knowledge & creative problem-solving skills to achieve organisational & professional goals. As a lifelong learner, I participate in programmes to advance myself in critical areas such as leadership, change management, design thinking for human resource, and negotiation strategies.
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Head Of OperationsPerfect HostKuala Lumpur, My -
General ManagerLexis Hibiscus Port Dickson Jul 2022 - Sep 2023Port Dickson, Negri Sembilan, Malaysia631 key resort with private pool, a destination resort for family and corporate team event. Key role in operations to rejuvenate the operations team including retraining and rebuilding team Post Covid. -
General ManagerThe Chateau Spa & Organic Wellness Resort Nov 2020 - May 2021Berjaya Hill , Bentong , Pahang , MalaysiaThe Chateau - a destination wellness resort. The Key focus to re-open the resort after closure during phase 1 of pandemic year 2020 . Re -Strategize to create new market segment . Key performance of the first six-month: restructure human resource, finance and maintenance and to establish sales and marketing-, short-, mid- and long-term strategy. Apart from the resort, the organic farm, required to reenergize for more crops to increase production.Achievement -ten days of intense sale of rooms and F&B resort managed to recover more than half million revenue with month ending of GOP and highest ADR of RM790 in record of the resort . It was team effort and the right strategy applied despite challenges during COVID 19 . -
Managing Partner & FounderEco Efficient Sdn Bhd May 2018 - Nov 2020Kuala Lumpur, MalaysiaManaging full spectrum of a business in hospitality industry in area of housekeeping services for Airbnb unit cleaning , Housekeeper for HNWI segment : short term property management and event project development.Worked and trained underprivileged community to provide opportunity to work hospitality services industry.
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Vice President Operations And Advisor To MdUoa Group Jan 2017 - May 2018Bangsar South , Kuala Lumpur Work in tandem with Senior Management to oversee operations and strategic directions of Business Units. Lead individual and driving force of Business Unit Managers to maximise growth, profitability and talent development. Optimise asset values by establishing operating profit expectations, monitor performances and inspire Business Unit Managers to meet financial goals and exceed customer expectations by providing high quality of service on all fronts. Main contact between Owners, Management Team, Business Unit Leaders, and key stakeholders to ensure coherence of information and interests of each is communicated. Proactive asset management to maximise property values and return of investment. Actively involved in the design and development of existing (renovation and CAPEX investments) and new projects. Conduct site visits on new projects to recognise and solve conflicts and coordination between the design, project and operations’ teams by providing clear, defined options with recommended course of action to address all challenges effectively. -
Head Of HospitalityUoa Hospitality Group Aug 2011 - Dec 2016Bangsar South City , Kuala Lumpur , Malaysia Pioneer team leader who represented the owner in various dealings with Frasers Hospitality. Developed and implemented the full spectrum of hospitality business for UOA Development Bhd primarily in 2 sections:01 Project Management and Pre-Opening of New House Brands (Invito Hotel Suite and Connexion Conference and Event Centre) Work with external and internal consultants on design and technical aspects of hotel and conference centre, with weekly site visitations to ensure work quality follows blueprint. Review designs for Furniture, Fixtures and Equipment (FF&E) and Hotel Operating. Equipment (HOE) and select artefacts and furniture. Establish way-finding for hotel and conference centre. Establish Organisational Structure and implement policies and SOPs for HR, Finance, Procurement, Banquet Operations, Kitchen Operations, Maintenance, Room Divisions Standards, Marketing and Sales Strategies. Prepare budget feasibility studies. Review and negotiate management contract.02 Post Opening: Operations Drive operational efficiency to realise revenue potential. Review guest comments for improvements. Review financial and sales results to optimise revenue. Attend to meetings and sales calls. -
Resort ManagerThe Banjaran Hotsprings Retreat Mar 2009 - Jul 2011 Work with Department Heads to establish policies and procedures for HR, Finance, Maintenance, Housekeeping, Front Office and F&B. Establish Quality Service Standard for all departments. Participate in formulation of sales and marketing strategies for market segments, including rates, packages and publicity; tender process; implementation of spa and wellness policies and procedures. Monitor progress of construction site to meet handover date. Conduct training of customer service standards. Ensure all departments minimise cost and maximise profit. Manage operational expenses. Report defects and ensure they are rectified to satisfaction. Identify challenges, conduct coaching and performance evaluation for all Department Heads. Ensure compliance with corporate focus audit. Communicate info, news and updates internally with timely and accurate flow. Evaluate guest needs to recommend appropriate product/service and operational changes. Evaluate guest and employee feedback to maintain satisfaction and competitiveness. Ensure compliance with local health and safety regulations. Manage Sales and Marketing team to maximise revenue through yield management and promotions. -
Various Managerial PositionYtl Hotels Mar 2000 - Feb 2009 Hotel Manager, Vistana Hotel and Residence Executive Assistant Manager, JW Marriott Hotel Kuala Lumpur Executive Assistant Manager, Tanjong Jara Resort Director of Sales, YTL Hotels and Properties Estate Manager, Pangkor Laut Estates -
National Sales ManagerPepsico Jan 2006 - Feb 2007Permanis Sandiland Sdn Bhd ( Bottler In Malaysia )Plan and strategies in developing new market segment;Budgeting;Management of customer accounts and service;Promotion planning with customer to continuum increase of profit to both customer and Permanis;Operations planning;Works with Pepsi Co on new product innovation -
Various Sales And Hospitality PositionsVarious Organisation 1995 - 2000 Senior Sales Manager, Hilton Hotel Petaling Jaya Senior Sales Manager, Radisson Hotel Shah Alam (currently Grand Blue Wave Hotel) Various roles in Shangri-La Hotel Kuala Lumpur
Anita Khoo, Cha® Education Details
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Business Management -
Certified Hotel Administrator -
C&G School Of Hotel And CateringHotel Management -
Lys Academy For Postpartum CareBusiness, Management, Marketing, And Related Support Services
Frequently Asked Questions about Anita Khoo, Cha®
What company does Anita Khoo, Cha® work for?
Anita Khoo, Cha® works for Perfect Host
What is Anita Khoo, Cha®'s role at the current company?
Anita Khoo, Cha®'s current role is Head of Operations.
What schools did Anita Khoo, Cha® attend?
Anita Khoo, Cha® attended Rmit University, Ahlei - American Hotel & Lodging Educational Institute, C&g School Of Hotel And Catering, Lys Academy For Postpartum Care.
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