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Successful brands build value through distinctive (& often disruptive) products & services that resonate with consumers in an emotional way. Those concepts are at the heart of everything I do – from launching new brands to elevating the success of established ones.► MY STORYI’ve spent more than 20 years taking companies to new heights through business, marketing, and sales strategies that seize target markets and foster immediate and sustainable revenue growth and profitability. I’ve helped advance now-well-known brands, such as LUMINESS, TYRA Beauty, Lilly Lashes, Stella & Dot and Luminess. I’m the Chief Commercial Officer for SeneGence International, a global leader for cosmetics and skincare in the direct selling channel.While much of my success has been for beauty, fashion, and health & wellness companies, I’ve made contributions to growing business in the technology, and financial services spaces as well. At Bear Stearns & Co, I was instrumental in developing and executing financial transactions of up to $4B for companies ranging from start-ups to Fortune 100 firms.► CAREER HIGHLIGHTS➩ Propelling a start-up’s revenue from 300% in 1 year and another company’s revenue 900% in under 3 yrs. Generating consistent triple-digit YoY sales growth for an established company.➩ Positioning and modernizing multiple brands and products, leading corporate strategy pivots, and devising turnaround strategies that rescued companies on the brink of collapse.➩ Building teams of top talent, from executives to sales workforces, and galvanizing team performance, morale, and retention.➩ Negotiating strategic partnerships with industry-leading companies.KEY EXPERTISE➩ Marketing & Sales Strategies➩ Corporate Strategy➩ Business Strategy➩ P&L Management➩ E-commerce➩ Business Management➩ Business Turnarounds➩ Brand Development➩ Brand Management➩ Brand Marketing➩ Content Marketing➩ Program Management➩ Merchandising➩ Product Development➩ Customer Experience► MY LEADERSHIP STYLEAs a people leader, I leverage strategies focused on attracting, engaging, and retaining top talent. I foster transparent top-down and bottoms-up communication, team collaboration, and accountability. From formulating recruitment, compensation, and incentive plans to revamping training tools, rolling out virtual events, and coaching executives – I ensure our people feel valued and supported.► LET’S CONNECT!I’m always up for engaging and collaborating with others on innovative brand and company strategies. Feel free to reach out!
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FounderBrytr Inc.Half Moon Bay, Ca, Us
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PartnerStealth Startup (Passion Project) Jul 2023 - PresentIncubated by VC firm Nextwave X Partners, the company is focused on the emerging field of Nutritional Psychiatry and has applied breakthrough research to create a vitamin beverage proven to help alleviate symptoms of depression, anxiety, and distress.
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Chief Commercial Officer (Cco)Senegence International Jan 2022 - Apr 2023Foothill Ranch, Ca, UsUpon my hire as the first CCO, the company consolidated the sales, events, product, and marketing teams, under my leadership. In this capacity, I strategically recruited 14 top-tier subject-matter experts, elevating the team's collective expertise. During this transformation, I promoted a culture marked by positivity, collaboration, transparency, respect, and commitment to data-driven results.As Head of Global Marketing, I set the strategy for the team across brand, product marketing, creative, e-commerce, messaging, digital marketing, promotions, and customer service. To sharpen the marketing strategy, I revamped the brand architecture to delineate customer and distributor channels across messaging, promotions, digital mktg and social. I spearheaded efforts to broaden the reach of the brand through modern and authentic creative, strategic UGC, brand voice, product positioning and merchandising, educational and social content development. As Head of Global Sales, I steered the team responsible for education, training, events, recognition, and incentives. Under my leadership, we created a new product training department, introduced robust coaching practices, refreshed and revamped sales education, restructured critical elements of the compensation plan, and restructured recognition and events budgets to operate more efficiently, and improved the structure and ROI of the incentives program and sales support tools.On the Executive Team, I championed the effort to bring a data-driven discipline to decision-making, hiring a business intelligence team and the implementation of Google Analytics and a digital marketing dashboard. Working closely with the President and VP of Finance and SVP of Operations, we established a forecasting, reporting and hindsight process for the organization. Additionally, I created a tiger team of specialists and instituted a company-wide GTM process to accelerate cross-functional alignment alongside digital transformation efforts. -
Head Of E-Commerce & Customer Experience | General Manager, Direct Sales DivisionLuminess Nov 2019 - Jan 2022Stafford, Texas, UsRecruited to join the executive team of this privately-held cosmetics and skincare company, recognized as the #1 selling cosmetic airbrush system in the US, to support the company’s digital transformation, expansion of direct-to-consumer e-commerce and restructuring of its direct sales division.As Head of E-commerce and Customer Experience, I managed and optimized the entire end-to-end customer experience, ensuring seamless interactions from online product browsing and shade selection, to the in-person unboxing experience, personalized messaging journeys, relevant educational content, rewards, reviews and ratings. I spearheaded the strategies for the full customer lifecycle from brand awareness and lead-capture through customer retention strategies all focused on improving CLTV. My leadership extended to promotions, onsite merchandising, organic content development, and events.➩ I unlocked exponential revenue growth and positioned LUMINESS as a modern beauty brand, reversing a 19% sales decline into 140% growth, propelling sales up 400% in a year.➩ I raised customer loyalty from 0.3% to 2.0% in less than a year, elevated customer value, brand affinity, and e-commerce sales conversion by advancing brand and merchandising strategies; growing brand awareness, demand, identity, and voice; creating strong social engagement across platforms; and modernizing the subscription business.➩ In my first 60 days, I crafted a turnaround strategy and gained CEO buy-in to move away from a losing sales channel and focus on 2 new ones: direct response television and e-commerce. I executed the strategy and broke the company into those new channels.➩ To transform the digital user experience, I directed new organic content for social platforms and the website, led Salesforce CRM deployment, and initiated programs for loyalty, reviews, and rewards.➩ Boosting consumer sales and engagement, I overhauled messaging through a lead management/customer contact strategy. -
Vice President, Performance Marketing │ Head Of E-CommerceThe Parent Company May 2019 - Nov 2019California, UsHired as a key member of the team during the Series A fundraising round to spearhead the introduction of the brand into the health and wellness market.➩ Led the team in vetting several key partnerships and acquisition targets for channel and product expansion opportunities.➩ Executed the expansion of delivery operations through four strategic acquisitions, positioning the company for market leadership, while also elevating brand awareness through partnerships with Jay-Z's brand, Chateau Marmont Hotel, and the acquisition of two strategic brands.➩ Catalyzed growth for the new CBD brand, "Well", by creating a robust product development strategy and roadmap as well as the strategic channel expansion strategy involving product innovation and strategic partnerships in hospitality and retail. -
Senior Vice President Marketing & SalesRuby Ribbon, Inc. Jul 2017 - May 2019Calabasas, California, UsRuby Ribbon is an intimate apparel company leveraging social technology and social selling tactics. I was tapped by the Founder and CEO to accelerate growth, I spearheaded the marketing and sales P&L, the brand strategy, product planning, acquisitions, CRM, and promotions. Leadership of the sales organization included development, incentives, recognition, and events.➩ I produced consistent 60% YoY revenue growth through rebranding, organizational restructuring, and a revitalization of the internal sales culture.➩ To stimulate sales, I strategized the targeting of a new, untapped younger demographic and aligned the branding, marketing, product development, and merchandising with the new strategy.➩ Capitalizing on a younger, diverse talent pool, I modernized products, created a compelling business opportunity, and revamped sales kits.➩ I spiked sales by championing a focus on new customer acquisition and reinventing sales systems and technology.➩ For greater sales representative flexibility, I implemented virtual events and adapted training systems. Events sales grew from 8% to 45% of trunk shows.➩ I revitalized morale and enabled scaling for growth through an internal reorganization, fresh new talent, the creation of career paths, and a culture transformation. -
AdvisorLilly Lashes Jul 2017 - Mar 2019El Segundo , Ca, UsLilly Lashes is an e-commerce company with a brand of market-disruptive 3D Lashes made famous by Hollywood celebrities. In an advisor capacity, I recommended growth strategies, created the brand identity, and established the company’s operating infrastructure and marketing function.➩ I played a key role in building a lean, cross-functional team, implemented P&L management systems and processes, and launched brand marketing and digital marketing.➩ I advised on and negotiated business partnerships with Amazon, Sephora, and Ulta. -
General ManagerTyra Beauty Oct 2014 - Jul 2017Hired by Founder and CEO Tyra Banks as the first company employee, I was brought in to build and launch the multi-channel beauty brand. I established the corporate strategy, operating plan, financial plan, business infrastructure, and cross-functional team. I managed the brand P&L, product development, marketing.➩ Reaching profitability in 3 years, I propelled revenue up 5,000%.➩ By continually evolving the product strategy and mix, I increased sell-through, loyalty, and repurchases and shrank the COGS 8%.➩ Poising the company for top talent attraction, engagement, and retention, I planned and implemented the compensation plan, programs, events, and incentives and coached top performers. I grew the salesforce from 200 to 8,000+ reps in 18 months. -
Global Vice President, Jul 2012–Oct 2014 │ Vice President Of Sales Development, Mar 2010–Jul 2012Stella & Dot Mar 2010 - Oct 2014Brisbane, California, UsStella & Dot is an online social selling company offering jewelry and accessories. I was hired to the executive team during this start-up’s hyper-growth phase to modernize the sales organization. Reporting to the CEO, I steered global sales and the P&L for sales, training, and development. My team consisted of 15 direct team members with a dotted line to 300,000 brand ambassadors across 3 brands for North America, the UK and France.➩ Under my leadership, revenue soared 300% in the first year and doubled in the second year.- I worked with the executive team to restructure sales incentives and compensation to leverage the U.S. team.- As part of a think tank and incubator for market launches in the UK and France, I made key contributions to global business expansion.- I collaborated to craft 2 new brands, KEEP Collective and Ever. -
Vice President, Investment Banking │ Vp, Tech Media Telecom, 2004 – 2008 │ Associate, 2001 – 2004Bear, Stearns & Co. Inc. Aug 2001 - Jun 2008At Bear Stearns, I built a qualitative foundation in corporate strategy, finance, and analytics. I advised on and executed 30+ M&A, equity, convertible, and debt transactions of up to $4B in the retail, technology, and aerospace sectors across North America, Europe, and Asia. I also managed the Investment Banking team, local executive searches, and analyst recruitment/training.➩ I helped develop and execute financial transactions for tech start-ups to conglomerates internationally, coordinating with banking teams in New York, Los Angeles, and Hong Kong.➩ Supporting the career success of women in the San Francisco area, I served as the Head of the Bear Stearns Women’s Network, a firm-wide, cross-functional source for support, guidance, mentorship, and camaraderie. ➩ I earned consistent recognition as a top performer, receiving top performance bonuses and exclusive invitations to serve in prestigious internal management positions.
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Marketing ManagerClinique Laboratories Llc Aug 1998 - Jul 1999New York, Ny, UsLed cross-functional team in developing and launching three new products for Clinique's makeup line. Analyzed retail sales to determine pricing strategies and growth potential for new and existing products. Selected to launch flagship product for fall season, managing its development, pricing and profitability strategy. -
AdministratorClinique Laboratories Llc Oct 1997 - Aug 1998New York, Ny, UsAnalyzed competitive data for use in annual strategic report. Identified cost reductions for products in development. Collaborated with team to brainstorm new products and promotions. Created and presented marketing presentations for semi-annual national sales meetings. Promoted to Assistant Manager in ten months, ahead of peer group.
Anita Vora Krpata Skills
Anita Vora Krpata Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessFinance -
Harvard Business School Executive EducationAligning Strategy & Sales
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Vassar CollegeHistory
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Cranbrook KingswoodHigh School
Frequently Asked Questions about Anita Vora Krpata
What company does Anita Vora Krpata work for?
Anita Vora Krpata works for Brytr Inc.
What is Anita Vora Krpata's role at the current company?
Anita Vora Krpata's current role is Founder.
What is Anita Vora Krpata's email address?
Anita Vora Krpata's email address is an****@****yra.com
What is Anita Vora Krpata's direct phone number?
Anita Vora Krpata's direct phone number is +165052*****
What schools did Anita Vora Krpata attend?
Anita Vora Krpata attended University Of Michigan - Stephen M. Ross School Of Business, Harvard Business School Executive Education, Vassar College, Cranbrook Kingswood.
What skills is Anita Vora Krpata known for?
Anita Vora Krpata has skills like Mergers, Investment Banking, Capital Markets, Pricing, Equities, Strategic Planning, Business Strategy, Product Development, Cross Functional Team Leadership, Leadership, Management, Mergers And Acquisitions.
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