Lead the marketing and creative teams for: Cycling Frog and Lazarus Naturals. Oversee all things: content and digital marketing.Highlights:-2024: Led the way in THC advertising with Cycling Frog, one of the earliest brands to demonstrate the effectiveness of CTV ads by achieving a positive ROAS.-2024: Won Gold & Silver Medal at the High Spirit Awards-2024: Featured in Vice, GQ, Bon Appetit and Food Network Magazine-2023: Featured in: Elle Magazine, HighTimes, TheSkimm, Leafly and more-2023: Launched Cycling Frog as first ever THC beverage brand sold at Capitol Hill Block Party and Day in Day Out music festivals in Seattle

First marketing hire tasked with setting up the marketing function and team quickly, while laying down the long-term brand, partnerships and growth strategy. Led a team of three marketing managers and a PR agency. * Responsible for the overall brand and communications, including: website refresh, PR/media, social media, blog content and building the email program, which grew to over 50k in six months.* Managed the performance marketing strategy including Apple store ads, Meta ads and Google adwords. Successfully kept CPI under $2.* Led the press launch of several campaigns, including One Tree Planted partnership and Post-COVID Travel Safety Updates leading to media pickups by The Drew Barrymore Show, Robb Report, CheddarTV, Forbes, Travel & Leisure and more.* Built the travel influencer program aligned with product and feature launches, growing WoW app downloads 20%+ per campaign during the pandemic. Partnered with micro, nano and high profile influencers for short term and long term projects.* Spearheaded several Marketing-led experiments including a pilot subscription program, customer interviews and app A/B tests to understand customer behavior. * Managed the community marketing strategy. This included: strategy and moderation along with building a brand ambassador program (800+ members) designed to drive growth while rewarding users. * Pivoted marketing post-COVID, which included shifting physical customer meetups to an online experience and hosted AITA’s first virtual meetup with 100+ attendees. Developed a monthly #GroundedLive interview series on Instagram.Awards:-2021 Webby Awards Nominee (AR features)-2021 Digiday Best Direct Response Campaign Finalist (Coronavirus Travel Restrictions)-2021 SmartBrief Innovation Awards (Travel Management)-2020 Nominated for Best Mobile App Awards (Travel)

Hired to launch FFA’s first startup accelerator program, designed for female founders. 8 founders were selected from +200 applications. Program received over 7M media impressions and pickups by FastCompany, TechCrunch and WSJ, along with several founders raising seed rounds for their companies.* Managed re-design of the FFA program experience, including: brand/logo refresh, website update and development of new content. This involved working with developers, designers and copywriters. * Responsible for the accelerator launch plan, from idea to completion. Received +200 applications from across the US and 8 founders were selected. Process included managing all communications, screening and selection of the first cohort.* Managed the events strategy for immersion week which included a fireside chat with high profile CEOs, multiple events for the cohort/mentors/investors and the final demo night attended by +200 people at the Pacific Science Center.* Owned the overall logistics and programming, which included managing all remote workshops and sessions, and relationships with speakers, mentors and investors.* Responsible for managing the FFA membership program. Executed several surveys to understand member satisfaction and retention.

Led the launch of Drift’s consumer energy brand in New York City. Responsible for overall customer acquisition, marketing and communications. Grew the customer base +100% in 12 months. Backed by: IA Ventures, First Round Capital, Lerer Hippeau and SV Angel. Managed a team of UI and UX designers.* Responsible for the beta and full release launch plan which consisted of working across multiple teams including: developers, UX/UI designers and customer success. * Executed several customer research initiatives ​which included: market research before launch, customer interviews to develop features and target personas, and customer satisfaction research for existing customers. * Successfully managed press launch of the brand bringing in over 8M impressions and media pickup by FastCompany, TechCrunch and Bloomberg, etc. * Launched and managed Drift's digital campaign, which included email marketing, paid social/search, native advertising and partnerships with publications such as: Green Matters, SpoiledMedia and CleanTechnica.* Managed Drift's content strategy, which included: social media, blog content, community management and content creation. Grew social following +200% in 12 months across Facebook, Twitter and Instagram.* Responsible for leading experiential campaigns, which included traditional and guerilla marketing strategies such as street teams, events and direct marketing efforts. Helped grow this channel to over 30% of customer base.

Led the launch of Uber across multiple states. Focused on increasing brand awareness and marketplace growth (rider and driver) through strategic partnerships across the region. Grew regional trips to 50k trips/week in 12 months.* Launched marketing efforts for uberPOOL and uberHOP in Seattle. Responsible for growing trips across the commuting vertical. Was also the marketing lead for uberPOOL and uberX at SeaTac Airport. * Responsible for the remote regional launch plan, consisting of rider and driver support in Idaho, Montana and Alaska. Successfully launched Idaho after regulatory battles. Grew regional trips +100% in 12 months.* Built strategic alliances through local partnerships, including local transit agencies, universities, large festivals, events and local non-profits. * Organized and lead local projects like UberImpact, UberKittens, UberSwag, and UberCoffee reaching different demographics within the region. ---Project managed the largest UberIceCream campaign across five cities in Pacific Northwest.* Managed regional social media presence, which included: content creation, social outreach, and competitive intelligence. Grew social following +200% in 12 months.* Built and launched blog and email marketing program, growing readership +100%.* Built the Local City Coordinator program, including hiring, training and managing two LCCs and several brand ambassadors across two cities.

Managed the marketing function during major retailer roll-outs at CVS and Walgreens. Responsible for leading the development and implementation of national-level, brand positioning & general marketing initiatives.* Responsible for the retail launch plan, consisting of in-store and digital campaigns for Walgreens, CVS and HEB. This involved working with various designers, agencies and vendors. * Launched and managed DripDrop’s digital campaign, which included email marketing, paid search, and various other partnerships.* Managed DripDrop’s social media presence, which included: community management, content creation, social outreach, and competitive intelligence. Grew social following +500%.* Captured immediate online attention by developing a successful blogger outreach program, teaming with bloggers to write about the brand. Key partnerships included large networks like SheSpeaks and MacaroniKid. Grew campaign impressions over 80MM. * Launched company’s blog, focusing on targeting DripDrop’s specific persona’s and grew readership by addressing the needs of specific demographics. * Played a role in building the official Brand Ambassador program, consisting of 100+ core users across various targeted demographics.* Managed content for DripDrop, including medical marketing materials, conference/event brochures, web content and consumer marketing materials, etc.

Serving startups and agencies in all levels of marketing, customer research, content, and social media strategy. Select clients and collaborators include: Fred Meyer, Activa PR, True Anthem, Causata (acquired by NICE systems), AdvancedMD (acquired by ADP), eHealth, Ramjet and New Venture Communications.Selected accomplishments and projects: - Managed eHealth's content strategy, which included building +30k social following in six months- Launched blog program for Causata and managed several webinars leading to +500 leads- Managed social strategy for ADP AdvancedMD resulting in +70% engagement increase among medical professionals- Featured in "The Advanced Linkedin PR Handbook"​: http://www.bulldogreporter.com/unleash-linkedin-power-pr- Authored several articles on: Social Media Today, Business 2 Community and TMMPDXMore about me: anita-loomba.com

Advanced from a newly created Marketing Specialist position to Marketing Manager, based on demonstrated performance, and consistent development and execution of powerful, strategic, cost-effective marketing programs that build brand image, spur revenue growth, and achieve strategic business goals.* Rolled out the Fred Meyer Jewelers “Rewards” program in several regions in-store and online. Within two months of launch awarded over 2.3M points to Kroger and Fred Meyer customers.* Played a major role in increasing revenue on key product line by 50%.​ Spearheaded a Consumer Insight study that helped the marketing and merchandising team optimize promotional plans. * Built a robust Facebook community of current and potential customers for two brands,​ growing total fan base to more than 300,000. * Exploded market penetration and grew the subscriber base over 400k in 12 months ​by assisting in building a highly effective email marketing program. * Spearheaded company’s first mobile initiative ​through​ ​text ​​contests and mobile ads. Generated more than 40k entries and additional $40k in revenue.