Anita Lear possesses expertise in qualitative research, focus groups, moderating, product design, product development and 30 more skills. Colleagues describe her as "I have known Anita since she joined P&G and found her to be ever energetic to learn more about market and consumer research. She has expertise in both qualitative and quantitative techniques. She is adept at some of the more advanced techniques such as Metaphor Elicitation, Rapid response panels, Prototype testing and SPSS. Anita’s biggest skill is being able to distil complex data from variety of sources such as market trends, consumer & shopper behaviours to develop winning… Show more"