Anita Merk Email & Phone Number

Anita Merk joined Flyleaf in 1992 as co-principal and has been President & Creative Director of Flyleaf Creative, Inc. since 2009. Anita focuses on implementing creative strategies and tools through marketing and development initiatives in all media environments for the performing arts and social justice initiatives. She is an adjunct assistant professor at Pratt Institute since 1999 and was a member of their Communication Design Curriculum Committee. Select clients include: Arts: International Festival of Arts & Ideas, Longwood Gardens, Mabou Mines, MCC Theater, St. Ann's Warehouse, Theatre Row, Wadada Leo Smith, Weinberg Center for the Arts, Yogi Berra Museum & Learning CenterAdvocacy & Literature: Bard Prison Initiative, Knight First Amendment Institute, Lavelle Fund for the Blind, PEN America, The Racial Imaginary Institute (Claudia Rankine), The Tow Foundation

Founding partner in Beam Camp, a summer camp for the fine and manual arts where young people explore problem-solving through the creative process | New Hampshire

Senior Project. Within each semester, my students complete three major projects, each built from a Creative Brief that they develop. They are encouraged to expand their forms into multiple platforms resulting in a 360° branding experience.My students learn to: 1) become facile with typographic hierarchy; 2) develop and apply whole branding systems that suit their targeted users; 3) explore conceptual underpinnings; 4) develop large multi-page projects; and 5) experiment by using unexpected materials or work processesWithin the profession, my expertise is in brand development for cultural and performing arts institutions. A knowledge base that I enjoy bringing into the classroom.

Co-principal of Flyleaf since 1992, clients include: Mabou Mines, Spoleto Festival USA, Symphony Space, St. Ann’s Warehouse, International Festival of Arts & Ideas and French Embassy Cultural Services; Carl Hertzog Book Design Award Finalist for "My Life in the Gulag, A Personal Account of Life in Siberian Labor Camps" a limited edition hand-sewn letterpressed memoir.