Anita Minassian, Mba Email & Phone Number

Los Angeles, California

• Fully manage, from conceptualization to execution, the coordination of all domestic and international equity capital market events including four annual multi-day conferences, networking functions and analyst bus.
• Maintain budgets with an aggregate P&L in excess of $500K annually.
• Efficiently manage junior marketing employees, audio visual vendors, venue staff, and serve as the primary point of contact to all event attendees.
• Serve as a liaison between Investment Banking, Research Analysts and Equity Sales/Trading teams to curate target lists of both presenting companies and institutional clients.
• Conduct venue diligence, analyze cost options, and negotiate third-party vendor contracts to maximize return on investment.
• Concept development and art direction for all conference/event print materials.

Los Angeles, California

• Developed and executed two national marketing campaigns for Bionorica including the U.S. launch of Sinupret.
• Created corporate identity to include logo and product packaging design, television commercials and point-of-sale materials, which resulted in significant U.S. market penetration.
• Interviewed consumers and administered market research surveys to assist various clients in their strategic marketing efforts.

North Hollywood, California

• Established and implemented E-commerce department, increasing annual sales and market share by 115% for this import/export company.
• Created and maintained over 1,500 web pages of company products.
• Negotiated and coordinated large container buys with overseas suppliers and managed resale operations within the U.S market.
• Planned and organized the company's participation in international trade shows; attended product training seminars to promote merchandise, expand sales and launch new products.

Master Of Business Administration (Mba)

Bachelor’S Degree, Bachelor Of Science, Fashion Marketing

Activities and Societies: China Study Abroad Program, Zhejiang University, 5/07Cum Laude