Anita W. Email & Phone Number

Managed $280.0 million product portfolio at $13.0 billion Fortune 300 industrial distributor. Set category growth strategies, curated assortment for targeted end users, revamped product merchandising (online and print) to attract and retain customers profitably.• Created and aligned with leading global manufacturer on new product branding rubric, improving accuracy and consistency of details shown so end users could find preferred products faster.• Coached and developed geographically dispersed matrix team of 12 employees.

Global Human Resources Center of Excellence leadership team member. Partnered with HR and business leaders, oversaw daily operations of internal consulting practice with close to 100 change management, learning and development, workforce improvement requests annually.• Delivered customized leadership team development for U.S. distribution center leadership teams, enabling smoother cross-shift handoffs and improved interactions.• Designed and executed development plan for matrix team of 10, resulting in higher employee engagement and more flexible project staffing due to broadened skill sets.

Designed and deployed change management, team development, and other human capital solutions to optimize employee effectiveness.• Orchestrated company’s first global marketing communications campaign to 15,000 employees in five countries.• Led 17-person cross-functional team and wrote company's top workplace applications. Conducted benchmarking and represented company at top workplace strategy consortiums.• Selected to launch headquarters chapter of new women's affinity group. Recruited planning team, designed development activities, and grew membership 75% in 8 months.

Developed business cases, managed key stakeholders, and built product launch campaigns for product line expansion, a key company initiative. Conducted quantitative and qualitative customer research, generated market and competitive insights to uncover and validate product and profit opportunities. Synthesized findings and presented recommendations to cross-functional executive team.• Established and led product marketing team of 4 employees in executing multi-channel marketing plan that generated $4.8 million in incremental sales.• Speaker at annual sales meeting. Educated hundreds of sellers about new product solutions for customers.

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