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Marketer, Founder, Entrepreneur. Launched 2 startups, La Belle Bump and Mina & Vine. Both companies focus on fashion sustainability by ensuring products have a longer lifespan. La Belle Bump is part of the circular economy as a service business that rents maternity and nursing clothes. Mina & Vine is a complementary product business, introducing a patent-pending nursing scarf that does not have a to be a one use temporary product. Prior to launching these businesses, I was a marketing leader with consumer marketing experience at Fortune 500 Companies. I held strong track records of generating successful results through planning, leading, inspiring, and taking initiative in the full scope of marketing executions. I have been recognized as people-oriented, quality conscious and ambitious.Specialties include: entrepreneurship, strategic & tactical brand & product marketing, digital/interactive marketing, social media marketing, media planning, agency & partner relationships, and promotions.
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Co-Founder & CeoMina & Vine Sep 2018 - PresentMina & Vine is a patent pending nursing scarf. It's the only smart nursing scarf. We use smart fabric, magnetic fasteners and stylish prints to create a first of its kind. MinaAndVine.com -
Founder & CeoLa Belle Bump Jul 2014 - PresentFounded and manage La Belle Bump, a maternity clothing rental service designed for pregnant women that want beautiful, high quality clothes without the high price tags. LaBelleBump.com -
Senior Manager, Integrated Marketing ContentThe Coca-Cola Company May 2013 - Jun 2014Led content strategy & development for The Coca-Cola Company’s social responsibility platform. Managed and influenced digital strategy and development as digital lead on the team. -
Senior Manager, Digital MarketingThe Coca-Cola Company May 2010 - May 2013Led interactive marketing strategy, planning and creative development for websites, search marketing, social media, mobile, precision marketing and emerging media for Diet Coke and the corporate social responsibility platform, Live Positively.
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Media & Digital ManagerThe Coca-Cola Company Nov 2007 - May 2010Accountable for media plans for all mediums (TV, print, radio, digital etc.), website development, digital advertising, mobile marketing, social media and emerging media for multiple brands: Sprite, Fanta, Vault, and the Live Positively platform.
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Associate Digital Brand ManagerThe Coca-Cola Company Aug 2006 - Oct 2007Responsible for interactive marketing: website development, digital advertising creative, digital media, mobile, and new technologies for multiple Coke Trademark brands, including Diet Coke, 2nd largest beverage brand in the US.
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Marketing ConsultantSelf-Employed 2005 - 2006Managed strategic and tactical marketing projects for small boutique businesses, nonprofit organizations and The Coca-Cola Company.
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Market Planner, Car Segment | SaturnGeneral Motors 2004 - 2005Managed day-to-day and strategic brand marketing activities for Saturn cars by providing insight and analysis on current business environment, including sales, inventory and production. Participated in pricing and packaging development for Saturn cars. Reviewed and approved marketing and advertising materials. -
Market & Launch Planner | SaturnGeneral Motors 2002 - 2004Developed, coordinated and implemented brand marketing efforts for both current and future mid-sedans. Reviewed and approved L-Series advertising, direct mail, Internet, press releases and POS materials.
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Internet Integration Coordinator | SaturnGeneral Motors 2001 - 2002Managed content from third party sites, i.e. GMAC and AIC on Saturn.com. Contributed to the Saturn.com redesign which was awarded the 2002 Yahoo Internet Life Gold Star, Best Automotive Manufacturer Website.
Anita Rajendra Skills
Anita Rajendra Education Details
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Executive Certificate
Frequently Asked Questions about Anita Rajendra
What company does Anita Rajendra work for?
Anita Rajendra works for Mina & Vine
What is Anita Rajendra's role at the current company?
Anita Rajendra's current role is Marketer - Innovator - Founder.
What is Anita Rajendra's email address?
Anita Rajendra's email address is an****@****ail.com
What is Anita Rajendra's direct phone number?
Anita Rajendra's direct phone number is (404) 676*****
What schools did Anita Rajendra attend?
Anita Rajendra attended Thunderbird School Of Global Management, University Of Tennessee, Washington University.
What skills is Anita Rajendra known for?
Anita Rajendra has skills like Marketing Strategy, Mobile Marketing, Interactive Marketing, Integrated Marketing, Marketing, Digital Strategy, Advertising, Project Management, Digital Media, Social Media Marketing, Strategy, Online Advertising.
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ANITA RAJENDRA
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Anita Rajendra
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Anita Rajendra
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