Anita Ramirez Email & Phone Number

Long Beach, Ca, Us

Abingdon, Oxfordshire, Gb

Abingdon, Oxfordshire, Gb

Los Alamitos, California, Us

Managed administrative direct reports in the following North America business areas: Salesforce.com Administration, Bid Desk Administration, Program Creation and Administration, Authorized Resellers administration• Product (Business) owner for Salesforce.com Sales Cloud and CPQ, leading prioritization meetings, gathering business requirements, user acceptance testing plan, change management trainingo Met with key stakeholders, from users to executives and documented project or enhancement requirementso Wrote user stories and test cases using templates and from scratch, covering all user profileso Supervised and performed User Acceptance Testing and Regression testing hands-on for all deployments, enhancements, and seasonal Salesforce releaseso Delivered a gap analysis on CPQ project• Led functional teams to collaborate on deployments for all aspects of system changes and releases in North America• Business Lead on all Salesforce changes, projects, and deployments• Led major Salesforce deployments: Migrated three independent orgs into one, standardizing on a single sales process, Lightning transition, custom CPQ implementation• Business Lead for integrations with Salesforce.com, including B2B and ERP integrations• Developed an authorized reseller program, including program requirements and benefits, legal contracts, leveraging custom objects, workflows, approval processes, B2B integration, and flows • Led all change management efforts by drafting and delivering or delegating user training to Salesforce administrator• A member of the company data governance initiative, I represented all business systems, including Salesforce, and led a team in implementing deduplication strategies, cleansing efforts, and overall governance plan for customer accounts across all systems• Led team in complex reporting and dashboard delivery• Designed team growth strategy to allow for vertical growth for team administrators, resulting in 3 promotions in one year

Grow existing and create new partnerships with Apple Specialist and ASMC retail stores that align with team KPI's and corporate goals. Consistently met the needs of customers and exceeded expectations by working with vendors to offer samples, make onsite visits, and assist with merchandising their accessory space.Our key role is to provide the latest Apple devices with accessories from the newest and top selling products from our vast list of vendor partners.Manage the Apple Specialist channel by forecasting, setting sales goals, and offering strategic advice on the nuances of the customers in the channel.Able to accomplish significant growth in the 80/20 of the channel accounts by implementing a strict daily business acumen that focuses on the revenue generators of the channel.

Managed and grew sales team spanning multiple channels with up to 200% YOY growth selling CE device accessories. With a specialized focus in Apple Accessories the channels under my management were mid-box, High Education/College bookstore, Apple Specialist/ASMC, E-Commerce, Wireless Indirects and sub-distribution.Set clear expectations, provided coaching and mentoring as well as collaborated with others to have the tools in place for the team to be able to achieve their goals, and offered constructive feedback and rewards for reaching goals.By channeling our focus to accessories, we are able to be the thought leader and key partner to top vendors and customers alike.

Santa Ana, Ca, Us

Established a sales operations team to facilitate all projects between the organizations core functional departments to advance the sales process and drive top-line revenue. Developed and maintained key metrics for measuring the global sales team and reported results to VP and C level management. Implemented processes and tools to assist communications globally between regional sales teams and all departments at company headquarters.Maintained and updated Salesforce.com to meet the growing needs of all functional departments - Salesforce.com AdministratorManage a multi-national team that supports the global sales organization and all aspects of customer accounts, including, but not limited to, budget forecasting, legal contracts, product marketing and internal requestsCompile data and provide Sr. VP of Sales with presentation support for Executive team and Board of DirectorsPlan, organize and execute annual World Wide Sales Meetings, Regional Director Summits, and multiple regional trainings on schedule and within budget

Santa Ana, Ca, Us

Reported directly to VP of Global Sales and operated in a hybrid role, offering Executive Administration and global sales support. Collected and compiled all weekly/monthly/quarterly documents, positioned as the conduit between each of 6 Regional Sales Directors, 26 Account Executives, and the VP of Global Sales. (Korea, APAC, China, Japan, EMEA, America) facilitating all internal requests. (legal, marketing, engineering) Collaborated with VP of Sales and Finance team on establishing and maintaining a working OPEX and budget forecast. Coordinated with the Salesforce.com Administrator to create, develop, and launch improvements to the CRM tool offered expanded user adoption and increased departmental usage through trainings. Backup Salesforce.com Administrator. Scheduled, compiled documentation for new hire packet, and hosted all sales new hire trainings Elevated relationships with cross-functional departments to identify and implement automations and process improvements

El Segundo, Ca, Us

Structured and built an inside team who effectively manages in excess of 50 accounts spanning 2 company channels ($100M+ sales). Identified efficiency gaps, proposed solutions, and implemented processes and procedures that transcended multiple departments. Acted as General Manager, overseeing daily operations of inside sales for traveling National Managers and Directors. Assisted in the creation and implementation of a number of innovative processes and programs designed to exceed our competition and gain market share collaborating with Salesforce Administrator and developers. Elected Sales advocate that attended top level executive collaborations resulting in the execution of companywide initiatives utilizing Salesforce.com CRM - Salesforce.com SuperUser Organized and designed a new-hire packet complete with team responsibilities, mentor checklist, applications and operations training that effectively prepared incoming employees for their new role Developed a mentoring program, pairing top level sales support with entry level counterparts

El Segundo, Ca, Us

Structured and built an inside team who effectively managed in excess of 50 accounts spanning 2 company channels ($100M+ sales). Trained employees in all aspects of new hire expectations and company operations. Identified efficiency gaps, proposed solutions, and implemented processes and procedures that transcended multiple departments. Acted as General Manager, overseeing daily operations of inside sales for traveling National Managers and Directors. § Organized and designed a new-hire packet complete with team responsibilities, mentor checklist, applications and operations training that effectively prepared incoming employees for their new role§ Developed a mentoring program, pairing top level sales support with entry level counterparts to offer a broader range of skills training, strengthen team morale, and secure an inside support system§ Offered an inside sales perspective as a requested sales advocate during top level executive collaborations resulting in the execution of companywide initiativesSr. Sales Support (2005 * 2007)Assisted the business development team and national account manager with sales analysis, demand planning, marketing strategies, product launches, and web audits. Acted as liaison between sales and other company departments, including purchasing, product management, marketing, and forecasting.§ Implemented buy-to-peak-strategy forecasting model that resulted in a 33% incremental sales increase quarter over quarter for B2B segment§ Provided sales analysis to National Account Manger, reporting top selling skus as well as those that may have fallen off the radar to assist with reviewing weekly/monthly/quarterly results§ Called on leads for a newly launching product line, attaining $2M of incremental new business sales in fiscal year 2007§ Investigated and negotiated outstanding billing discrepancies, realizing $70,000 of top line revenue

El Segundo, Ca, Us

Assisted the business development team and national account manager with sales analysis, demand planning, marketing strategies, product launches, and web audits. Acted as liaison between sales and other company departments, including purchasing, product management, marketing, and forecasting.Accomplishments: Implemented buy-to-peak strategy forecasting model that resulted in 33% sales increase quarter over quarter  Facilitated communication with buyers and supply chain managers to offer suggested buys based on demands and trends  Called on leads for a newly launching product line, attaining $2M of incremental new business sales Investigated and negotiated outstanding billing discrepancies, realizing $70,000 of top line revenue• Conducted weekly meetings with other channel sales support reps to share best practices

El Segundo, Ca, Us

Offered complete sales solutions and product support by handling high volume phone calls and emails from both account representatives and end users. Monitored sku placement and segmented sales by performing web audits and weekly POS surveys. Assisted business development team by submitting part set ups, forecasts, and sample requests. Awarded “Sale Support Superstar Award” after only 8 months and received an average score of 4.8 out of 5 from my superiors for my attention to detail, passion and commitment, and “won’t take no” attitude Reviewed open purchase orders and consignment inventory, discussing demand and supply line to maintain a 15% forecast variance Devised a master forecast sheet to act as a timeline for skus that have not yet established a run rate, resulting in preferred allocation and reliability in forecasting

El Segundo, Ca, Us

Offered complete sales solutions and product support by handling high volume phone calls and emails from both account representatives and end users. Monitored sku placement and segmented sales by performing web audits and weekly POS surveys. Assisted business development team by submitting part set ups, forecasts, and sample requests. Reviewed open purchase orders and consignment inventory, discussing demand and supply line to maintain a 15% forecast variance. Devised a master forecast sheet to act as a timeline for skus that have not yet established a run rate, resulting in preferred allocation and reliability in forecasting

Created lesson plans based on published materials, classes focused on Office applications and WindowsTaught in classrooms and onsite for corporate officeOperated multiple computer labs for CCT onsite and customersTop Corporate Contracts:Southern CA Edison (Rosemead)CSULB Satellite Lab (Pasadena) The Gas Company (Chatsworth)

Lexington, Kentucky, Us

Guided by classroom materials, created independent lesson plans for various software application classes.Worked both in the Executrain classrooms and onsite as requested with up to 125 studentsTaught all MS Office applications including Excel, Access, PowerPoint, MS Project, Windows, and Internet Navigation.***Top contracts include State of California Workers Comp upgrade to Windows 2000 (various offices)24 Hour FitnessWindows Tradeshow launch (Anaheim Convention Ctr)

Miami, Florida, Us

Taught various software applications onsite at CompUSA offices in both Long Beach and Fountain Valley locationsCreated independent lesson plans based on published materialsClasses were comprised from 1 to 20 studentsTrained both business professionals and general publicTop ContractsOrange County Probation Dept (Santa Ana)