Anita Seth Email & Phone Number

Plano, Texas, Us

• Reimagined brand architecture to include a mix of incubation, national and seasonal proprietary offerings to increase portfolio volume by 17% through the curation of 14 new brands• Fostered start-up environment within established department store model through new process introduction while maintaining sensitivity to the existing ecosystem• Operated as part of the core team to launch 600+ doors for the retailer’s new nationwide initiative• Collaborated with Planning, Marketing, Education, Visual, Supply Chain and Operations to determine appropriate opportunities to support the Color Category• Strategized our in-store service and experience activations to drive client conversion and increased store trips• Hired additional headcount on a growing team while managing workload across team members

Washington, District Of Columbia, Us

• Supported $126+ million in total business volume encompassing 60+ Skin and Tool brands, including Bluemercury’s largest volume drivers in the fastest-growing category across their North American business• Published weekly and Ad-Hoc reporting to Executive Committee • Led weekly cross-functional sell-thru meetings for total company business portfolio aligning inventory with in-season sales targets across all categories • Improved lead time, frequency, case packs, overstock management and on-time ordering for core inventory needs• Develop New Brand strategies, projected sales, inventory by sku needs, and order flow set ups for launch timeframe • Partner on newness/launch forecasts, buys and overall allocation strategy that supports inventory merchandise strategy for newness and core, marketing initiatives and events/promos• Analyze brand and store level opportunities through balanced trend and demand forecasting including support of retrofits and reverse logistics to identify larger strategic initiatives for 180+ stores • Identified opportunities to proactively support the allocation of inventory during a 3PL DC transition

Neuilly Sur Seine, Ile De France, Fr

• Created pre-season Brand Budget Plans partnering with Inventory Directors, Merchants, and Vendors for $217+ Million in total business volume• Developed New Brand strategies, projected sales, inventory by sku needs, and order flow set ups for launch timeframe• Owned newness/launch hindsight, sales projections and buys to support all merchandising and promo strategies• Owned accurate monthly in season OTB sales, gm%, receipt, inventory adjustment projections, and presented in monthly cross-functional OTB meetings• Validated productive assortment by analysis and recommended presentation, items to discontinue, and items to develop based on productivity guidelines in partnership with Merchandising• Analyzed and validated sales and inventory needs for key initiatives, animations and promos• Developed liquidation strategies on exit brands/collections or overstock• Reported updated business trends and stock continuity weekly

St. Petersburg, Fl, Us

• Developed “Top-Down” guidance and “Bottom-Up” forecast relative to business climate and appropriate product assortment to achieve optimal results for $102+ million in total business volume encompassing 15+ categories and 60+ beauty brands• Planned Global sales, margin and inventory through Pre-Season and In-Season planning for multiple channels including Broadcast, E-commerce, Replenishment and AutoShip (future demand) needs• Maximized sales and profitability through effective inventory management and execution of promotional pricing and strategic liquidation by item to support corporate sales, margin and turnover objectives while minimizing financial liabilities• Analyzed performance metrics for area of responsibility relative to performance of plan and trend for both period and season sales, margin and inventory• Partner with cross-functional teams to create and execute an annual merchandise plan to support growth of 8% Y-to-Y• Developed exit strategies of $500,000+ COG aged through promotional events and season planning