Projeto paralelo independente

- Leading Account Service Team to deliver all Offline, Digital and Trade Marketing initiatives of McDonald's in Brazil

- New Business - Identifying advertising, marketing and business prospects that matches with agency capabilities and ideas. Develops strategies and tactics for pursuing selected prospects. Participates in sales presentations, negotiations, and sales closings.- Unilever - Seda - Sunsilk - Global Account Director with direct interface with Adam and Eve DDB UK. - Johnson&Johnson - Global and Local Account Director for Johnson's Baby, Johnson's Adults Body Care, Sundown, Desitin and… Show more - New Business - Identifying advertising, marketing and business prospects that matches with agency capabilities and ideas. Develops strategies and tactics for pursuing selected prospects. Participates in sales presentations, negotiations, and sales closings.- Unilever - Seda - Sunsilk - Global Account Director with direct interface with Adam and Eve DDB UK. - Johnson&Johnson - Global and Local Account Director for Johnson's Baby, Johnson's Adults Body Care, Sundown, Desitin and Hipoglo's Brands Show less

Client: McDonald's- Leading Strategical Account Service department to all Digital initiatives of McDonald's in Brazil and more than 20 countries in Latin America, managing content production, social media, site and app operations, developing integrated campaigns and activations.Client: OLX

Clients:- Spanish Retail Chain Supermercado DIA% (Full Service Delivery: ATL, BTL, Social e Digital)DIA% is a supermarket chain based on a hard discount model (ensuring everyday low price) present in 7 countries (Brazil, Argentina, Portugal, Spain, France, Turkey and China).During the time I was in charge of the account my main deliverables were:* Planning and development of the new brand positioning (Dá orgulho comprar bem), a concept that goes beyond price and delivers also… Show more Clients:- Spanish Retail Chain Supermercado DIA% (Full Service Delivery: ATL, BTL, Social e Digital)DIA% is a supermarket chain based on a hard discount model (ensuring everyday low price) present in 7 countries (Brazil, Argentina, Portugal, Spain, France, Turkey and China).During the time I was in charge of the account my main deliverables were:* Planning and development of the new brand positioning (Dá orgulho comprar bem), a concept that goes beyond price and delivers also that customer's feeling of making a smart choice.* Coordination of all campaigns for the brand in all environments: ATL, BTL, Social Media and Digital* Weekly TV Commercials* Monthly delivery of over 300 brochure offers pages * Implementation of ClubDIA, a loyalty program based on discount coupons, a first in the segment in Brazil.- Penalty- Spanish Fashion and fragrance business PUIG (Represents brands like: Paco Rabanne, Antonio Banderas, Shakira, Juliana Paes, Prada, Valentino, Carolina Herrera) - DKT International – Prudence Condom Show less

I have also worked at Peralta from Nov 2008 – Set 2009.Clients:- Pepsico (Quaker LATAM and Brazil, Toddy, Toddynho, Coqueiro and KeroCoco)- Bacardi Rum- Pirelli car, motorcycle, truck and bus tyres- Vigor Dairy Company(Faixa Azul e Danubio)- Natura Cosmetics LATAM- Henkel Adhesive Technologies (SuperBonder, Cascola, Durepox andPritt)- BRMalls (Shopping Malls in 12 different cities in Brazil)- Kraft Foods (Branding Positioning for Trakinas, Trident and… Show more I have also worked at Peralta from Nov 2008 – Set 2009.Clients:- Pepsico (Quaker LATAM and Brazil, Toddy, Toddynho, Coqueiro and KeroCoco)- Bacardi Rum- Pirelli car, motorcycle, truck and bus tyres- Vigor Dairy Company(Faixa Azul e Danubio)- Natura Cosmetics LATAM- Henkel Adhesive Technologies (SuperBonder, Cascola, Durepox andPritt)- BRMalls (Shopping Malls in 12 different cities in Brazil)- Kraft Foods (Branding Positioning for Trakinas, Trident and Belvita)- Anhembi Morumbi University- Caltabiano, car dealer for BMW, Land Rover and ToyotaAs Client Services General Director I was responsible for all agency accounts, managing a group of professionals between account directors, managers, supervisors and assistants.During the time I was in Peralta, I took part in memorable campaigns for multiple clients, many of them in Latin America:* Quaker Mexico: instead of using a threatening communication (suggesting that if the consumer does not consume the product it would have health problems) we went on to establish an emotional bond with the audience through the concept "Quaker. Más vida para hoy y muchos mañanas." The campaign was one of the first to use digital as a launching pad, and from there migrate to other media such as magazine and TV.* Natura Amó: telling stories of real and imperfect couples, Natura LATAM launched the fragrances line Amó (a word which has its origins in the word "love", in portuguese), making a call to people to think about "Qual gesto coloca o seu amor em movimento" and put these small gestures of everyday life in action.* Bacardi Big Apple: Bacardi rum is the most famous rum brand in the world and the third largest beverage brand. Bacardi Big Apple is a flavored rum, which has become a phenomenon in funk balls of Rio de Janeiro, beating Smirnoff vodka, former undisputed leader. Prompting consumers to free their senses, the brand released bold and innovative pieces (as the first beverage ad scent made in Brazil). Show less

Interface between the entity's marketing department with its advertising agency (BorghiErhLowe, by that time), budgets control and approval, interface with all other company areas (Events , Intelligence and Market Research, Investment Funding Foreign Business Promotion) to receive briefings, filter deliveries and coordinate implementations.Main Projects:- First Institutional Apex campaign.- CASA BRASIL JOHANNESBURG: Coordination of new communication concept and audio/visual… Show more Interface between the entity's marketing department with its advertising agency (BorghiErhLowe, by that time), budgets control and approval, interface with all other company areas (Events , Intelligence and Market Research, Investment Funding Foreign Business Promotion) to receive briefings, filter deliveries and coordinate implementations.Main Projects:- First Institutional Apex campaign.- CASA BRASIL JOHANNESBURG: Coordination of new communication concept and audio/visual material production for “Casa Brasil” in Johannesburg, South Africa, during the FIFA Soccer World Cup 2010. 
- SIAL 2010: Managed the Development and Implementation of new Visual Identity and Integrated Communication for the Brazil’s Food and Beverage Complex, opened at SIAL, PARIS, France in October of 2010. - EXPO SHANGHAI: Managed the audio visual production for Brazil Pavillion and the Accountability Book.- Fórmula Indy - All materials for the first Indy Race in Brazil in 2010. Show less

I've also worked at Taterka from Jul 2003 to Jul de 2004.Clients:- McDonald's LATAM (18 countries) and Brazil – All Segments: Young Adults, Kids and Family and Corporate- Natura Cosmetics LATAM (7 countries)During the time I took part of in Taterka's team I had the opportunity to be responsible for all McDonald's communications (the ninth most valuable brand in the world) and Natura (the largest cosmetics company in Latin America, with an army of more than one million… Show more I've also worked at Taterka from Jul 2003 to Jul de 2004.Clients:- McDonald's LATAM (18 countries) and Brazil – All Segments: Young Adults, Kids and Family and Corporate- Natura Cosmetics LATAM (7 countries)During the time I took part of in Taterka's team I had the opportunity to be responsible for all McDonald's communications (the ninth most valuable brand in the world) and Natura (the largest cosmetics company in Latin America, with an army of more than one million consultants).I managed the Brazilian implementation of the first Global communication concept for McDonald’s: “amo muito tudo isso” (i’m lovin it), and countless product launchings (Big Tasty, Crispy Chicken, Pequenos Preços, Salads, etc...).Until 2004 the Happy Meal tys in Brazil were produced locally and were extremely simple (mostly were printed figures on the box, to cut and assemble). I participated of the alignment of Brazilian Happy Meal Program with Latin America, when the toys had a qualitative leap and started using relevant properties to the public. From that moment on all the interface for material approvals (TV commercials, point of purchase materials) with the property owners (Hasbro, Mattel, Disney, Dreamworks, Cartoon Network, Nickelodeon, etc.) was done by me and my team.I also participated in the planning of the choice of properties, a detailed process of trend analysis, as this definition should happen almost two years before the start of the campaign.From 2006 on, Taterka was the Creative Lead Agency for McDonald's in the entire LATAM region. During almost two years I traveled around 18 LATAM countries, knowing and selecting partner agencias to delivery advertising services in each one of the countries, assuring that these agencies would follow the guidelines that we provided. Once every three months I went to Oak Brook (McDonald's Global headquarter in Illinois, US) to present everything that had been produced by each country during the period. Show less

Client:- French Retail Chain CarrefourI Worked directly with the team responsible for the new Communication concept for Carrefour: "É lá que a gente vai encontrar”, leaving the functional and rational attribute of "low price" and delivering a "quality shopping experience".

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