AS Communications grew to specialise exclusively in the creative, leisure and hospitality markets to offer integrated communication strategies across design, architecture, restaurants and independent hotels. The outcome was an ambidextrous and tenacious PR company able to straddle business and consumer media formats to raise profile, recognition and revenue for clients as part of their marketing and business activity.A small, lively, bespoke company with over 20 years experience it offered a personal, carefully positioned, accountable resource to clients and boasted longterm relationships with some of industry's best including Start Design, Studio48London, KSS Group, Fold 7, Bite, Borgo Santo Pietro, Caparo Hotels, Push Design, Deco Glaze and Spiral Staircase Systems.

Freelance PR working directly with agencies as well as specialist design PR and business development companies.

For this graphic design company my responsibilities included administation and raising its profile to its business audience through the press. The highlight was my involvement as marketing and PR manager of the Virtual Showroom, which promoted British furniture designers through the then innovative medium of CD Rom and 3Danimation gaining government funding and were part of the DTI's international trade shows promoting British design talent in the UK, US and Australia.