- Driving brand strategy and ensuring consistency across all touchpoints to strengthen market positioning.- Leading the development and implementation of innovative product lines and packaging aligned with the brand's vision and customer expectations.- Managing social media channels to build engagement, grow the brand's community and effectively communicate its values.- Crafting engaging marketing copy for campaigns, product launches and promotional materials.- Managing public relations initiatives to build strong relationships with media, partners and stakeholders.- Acting as Project Manager for the ZEW się budzi festival, overseeing its organisation, coordinating teams and ensuring seamless execution of this large-scale event.- Collaborating with cross-functional teams to deliver impactful brand experiences and foster consumer engagement.

- Developing strategies for actions and daily communication in the brand's social media channels: Instagram, Facebook, TikTok.- Creating content for the brand's social media channels - acquiring creators, collaborating with production and graphic designers.- Creating content (copy) for the brand's social media channels.- Establishing cooperation and building relationships with influencers.- Collaborating with the Agency in promoting posts and performance activities on social media.- Collaborating with the Agency on Google Ads activities.- Analyzing performance activities in Meta Ads and Google Analytics.- Developing budgets for marketing activities.- Preparing and editing marketing texts.- Collaborating in the creation of new products in the brand's portfolio.- Developing branding for the packaging of new products.- Copywriting for the packaging.- Organization of the music festival "ZEW się budzi", of which the brand is the main sponsor.

- Managing image-related activities within social media - developing strategies for activities and daily communication in the brand's social media channels: Instagram, Facebook.- Coordinating the work of the Agency within the scope of PR and marketing activities.- Providing support in organizing the music festival "ZEW się budzi", of which the brand is the main sponsor.

- management of company activities,- brand image promotion,- communication with the media,- gaining new customers and building relationships with existing ones - both in Poland and internationally,- recruitment of employees,- keeping brand’s image within social media,- preparation of promotional materials,- databases and website content preparation and edition,- competition analysis, latest trends monitoring.

- promotion of agency representatives,- gaining new clients and building relationships with existing ones - both in Poland and internationally,- searching for new artists for the agency,- cooperation with production houses,- support in the area of media relations and social media,- preparation of contracts,- preparation and sending of the newsletter.

- coordination and implementation of current projects in cooperation with the Account Manager,- creation and development of media databases and initiating contacts with journalists,- preparation and editing of texts, press releases and newsletters,- distribution of press releases to the media,- support the organization of events, press conferences,- support in the area of media relations and social media,- reports creation and social media analysis,- reporting from media monitoring,- research preparation,- presentations preparation,- valuations preparation and search for the right suppliers and manufacturers,- industries: technology, FMCG, MICE, CSR.

Control, in terms of compliance with the sample, the completeness and consistency of the data collected answers; study type: Mystery Shopper.

- promoting of a themed blog lmuerasmus.wordpress.com,- establishing and maintaining Will.kommen Exchange Munich fanpage.

- participation in the planning of projects,- participation in qualitative research (FGI),- participation in quantitative research (CAPI, CAWI), - developing quantitative and qualitative results (SPSS, Excel).