Anita Taylor Email & Phone Number

Cerritos, California, Us

Owned product strategy, roadmap, feature prioritization and end-to-end product delivery for a front-end platform team that built the design system and related components.Managed beta program for large enterprise customers that resulted in a 10X improvement in page-load times. Conducted user interviews and customer discovery related to rich text formatting, a popular feature request.Responsible for common Product Management deliverables, including detailed product requirements documents (PRD), user stories and acceptance criteria, and maintaining a well-groomed backlog.Collaborated with a broad variety of stakeholders, including senior executives and the Customer Success, Engineering, Product and Design teams.

Boston, Massachusetts, Us

Delivered internal apps for the Customer Support organization, built on the Salesforce Service Cloud, Talkdesk IVR and Netomi chatbot stack.Drove $53K in cost savings by building new data integrations and Salesforce UI improvements that streamlined operations for Tier 2 support agents.Conducted user interviews and usability testing to understand and fix process inefficiencies and UI challenges.Launched chat support, which saved the Customer Support organization $31K annually by deflecting calls to the lower-cost chat channel. Built a cost-effective solution that lets agents easily find customers and create cases.

New York, Ny, Us

Led a squad consisting of a UX Researcher, a Designer and six Software Engineers that built features at scale for the world’s largest online community of Software Developers (60M+ monthly visitors). Spearheaded an effort to improve content health for the question-and-answer site, including the creation of a Trending sort algorithm and a Sorting enhancement that drove 62% more engagement on top answers.

New York, Ny, Us

Product Manager, Public Platform---------------------------------- Rebuilt tools for managing community moderator elections, cutting administrative time for community managers by 67%. This allowed the company to double the number of annual elections, improving community satisfaction.Accelerated transition to agile and scrum by improving quality of product requirements documents. Velocity for the remote engineering team increased 155% during my first four months. Product Manager, Internal Development ----------------------------------------Replaced an inaccurate tool for calculating sales-rep commissions with a system that achieved 100% payout accuracy. Drove end-to-end development, from the build decision to product launch, in only 10 weeks.Led cross-functional team of UX Research, Data Science, Marketing, Engineering and Community to produce annual developer survey. Generated 90K respondents, 1M page views and a 70% YOY increase in sales leads.

New York, Ny, Us

Ensured growth of Stack Overflow for Teams, a knowledge-management product that achieved $1M ARR in its first year. Increased free-trial conversions by 56% via A/B testing of a home-page call-to-action.Developed personas, performed market segmentation, created traffic and revenue forecasts, conducted A/B tests and built marketing plan. Spoke at Iterable Activate user conference, where Stack Overflow was a finalist for the "Most Sophisticated Use of Workflow Studio" award.

New York, Ny, Us

Created email nurture campaign for job-board product that increased job applications by 100%. Product-managed the implementation of Iterable email-marketing software, working closely with Engineering to sync 70+ fields for millions of users. Sped time-to-market of email campaigns from months to days. Helped a nascent Developer Marketing department run more effectively by implementing agile marketing, and improving analytics and dashboard reporting.

Grew marketing’s contribution to pipeline by 50% in one year. Instituted content marketing with persona-driven case studies, infographics and eBooks. Out of 383 target accounts, 60% viewed our content and 35% submitted forms.Increased year-over-year web traffic by 378%. Oversaw relaunch of company website, drove consensus on new messaging approach, rewrote site and improved SEO.Conducted 1:1 interviews with prospects to create detailed persona of ideal customer.

Transformed registration process for running club with 1,000+ members, replacing inefficient paper-based process with digital tools that enabled web and mobile registration, credit-card payments and t-shirt fulfillment. Relaunched laleggers.org with a custom WordPress implementation, MySQL database, Stripe payment processing and Wufoo forms. Wrote requirements, hired vendors, oversaw software development and drove go-to-market.

Rosemead, Ca, Us

Drove development of microsite and web app that determined whether businesses were eligible for a lucrative energy credit. Achieved program-enrollment rate nearly 5X higher than the company's norm. Reduced cost per acquisition (CPA) for an email-nurture campaign by 99.2% and saved over $250K in agency costs. Set strategy, worked with data-analytics team, wrote automation rules and built dashboard to track metrics.Led the transition from one email-marketing agency to another, and from Silverpop to ExactTarget. Managed budget, set timelines, improved processes and communicated results. Project was completed on time and under budget, with no interruptions in service.

B.A., Psychology/Theater (Cum Laude)

Master Of Business Administration - Mba