Anita Thomas Email & Phone Number

Singapore

United Arab Emirates

Responsibilities• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Identify trends and insights, and optimize spend and performance based on the insights• Collaborate with agencies and other vendor partners• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Bengaluru Area, India

- Conceptualizing effective digital campaigns/ Social media Strategy for Brands.- Ideating Campaigns and handling clients Social Media Presence. - Handling Social Media Engagement, Content and Creative Strategy and executing them on client's profiles on the social platforms. - Ideating social-media campaigns and creating a brand position for their products.- Curating and executing a social media campaign to the very end.- Handling Social Media for clients: MY D, Barakat Quality Plus products

Singapore

•Program producer -Talk shows, current affairs shows, reality and entertainment based programs•Managed live current affairs and variety shows for the channel.•Shoot promotional videos and promos for the programs.•Handled publicity events and press releases pertaining to the reality dance show on a weekly basis.•Prepare interesting tag-lines, images, videos and promos for the shows for on-air and social media promotions.•Encourage and seek audience feedback on the content of the program telecasted live and reply to their complaints, opinions and appreciation.•Obtain sponsors for the shows –live,reality and variety shows

Singapore

•Worked as project manager for long form series - 51 episodes and production of docu’drama -13 episodes commissioned by Mediacorp. •Extensively handled production tasks and helped to improve rating of the programs.•Overlooked selection of actor, directors for the Singapore local drama and infotainment programs•Responsible for coordination, reporting of project progress to client and ensuring deliverables are met.•Responsible for obtaining necessary legal and creative clearances from the concerned stakeholders for the copy right content incorporated into the series during the filming.•Ensured quality programming within the specified budget for the series.•Obtain sponsors and supervised staff involved in other tasks in the production house.•Update and monitor the social media activity pertaining to the shows promotions and content of the company website.

Bangaon Area, India

•Worked with corporate communication team to develop mailing campaigns targeted towards employees internally.•Worked closely with HR Directors of the company to implement internal branding and communication programs to create high brand equity amongst employees. •Responsible for coordinating internal communication write ups within HR department.•Monitored and evaluated the success of internal communication campaigns

Bangalore

•Expertise in planning, developing and executing various media projects prior/during the launch of the channel –News 9(Regional English news channel in India)•Provided assistance regarding directorial inputs and advised crew regarding news program recording•Responsible for preparing timings for particular news and monitoring the same•Generated necessary suggestions for technical crew in terms of locations and sound effects•Handled publicity for programs like Special lunch time talk show and many more•Handled the tasks of producing complete packages to be broadcast•Conducted weekly meetings with juniors to upgrade the quality of program.•Prepared a list of program to be produced.

Bangalore

•Generated script ideas for news headlines, bulletins and various reports.•Responsible for editing and developing special shows for ZEE NEWS/ ZEE BUSINESS/ZEE SPORTS.•Conducted live and recorded interviews of well-known personalities.•Handled the tasks of preparing interview questions.•Handled the tasks of searching, developing and writing stories. •Responsible for reporting weekly newscast for ZEE NEWS channel.•Five years of experience in conceptualizing, recording and transmitting programs

Master In Mass Communication, Communication And Media Studies

Ba, Journalism, Political Science &English Literature