Anita Watson Email & Phone Number

Australia, New Zealand, Japan, India, Uae, Usa

Nelson, New Zealand

Nelson, New Zealand

Nelson, Marlborough & Tasman, New Zealand

Nelson, New Zealand

Nelson, Marlborough & Tasman, New Zealand

Wellington & Wairarapa, New Zealand

Wellington & Wairarapa, New Zealand

Wellington To Stockholm

As Online Sales Leader, I managed the content and optimisation of the phil&teds and Mountain Buggy websites with the goal of growing eCommerce. Under my lead were 6 globally-based direct reports and 2 contractors, covering all aspects of eCommerce and digital marketing activity including: Web Design, Web Build, Technical SEO, Conversion Rate Optimisation, Social Media, Content Marketing, Project Management and Analytics. Alongside team leadership, I personally undertook the following… Show more As Online Sales Leader, I managed the content and optimisation of the phil&teds and Mountain Buggy websites with the goal of growing eCommerce. Under my lead were 6 globally-based direct reports and 2 contractors, covering all aspects of eCommerce and digital marketing activity including: Web Design, Web Build, Technical SEO, Conversion Rate Optimisation, Social Media, Content Marketing, Project Management and Analytics. Alongside team leadership, I personally undertook the following activity:- Business strategy: design and execution of annual eCommerce and digital marketing strategy for 2 unique brands- Project Management: project prioritisation and presentation to key stakeholders- SEO: on-page optimisation and keyword research- SEM: in collaboration with external business partners (Google Adwords, GDN, remarketing, social media) - Conversion Rate Optimisation: wireframing- Copywriting: product pages and content marketing for 2 unique brands- Email Marketing: strategy design, execution and analysis, including writing email content for 2 unique brands- Analytics and reporting: monthly analysis and presentation of sales and user behaviour data, including strategy recommendations for the company board (Google Analytics)- CRM: close involvement with strategy as it pertained to online customers Achievements:- Steady sales growth, year on year- 2 new customer-centric websites built for improved usability and SEOExperience worth noting:- eCommerce entry into the Chinese and Middle Eastern markets - Translation management- Global team management (New Zealand, USA, Spain, China) - Investment decision-making, particularly pertaining to SEM - Proficiency in: itools (content management level), eZ Publish (content management level), Google Analytics, usertesting, Visual Website Optimiser, Adwords, Facebook Advertising, Campaign Monitor, Hubspot, Basecamp, Sweet Process, HTML (limited proficiency), Microsoft AX Dynamics (limited proficiency) Show less

Wellington, New Zealand

The phil&teds webshop was a brand new enterprise when I came on board as Online Store Manager in 2010; within 2 years this had become a multi-million dollar business. Managing 2 brands with very unique brand voices, I was charged with growing online sales to make the enterprise sustainable. I did this in the following ways: - Conversion Rate Optimisation: content management (itools and eZ Publish), AB testing, user testing- SEO: keyword research- SEM: Google Adwords, social… Show more The phil&teds webshop was a brand new enterprise when I came on board as Online Store Manager in 2010; within 2 years this had become a multi-million dollar business. Managing 2 brands with very unique brand voices, I was charged with growing online sales to make the enterprise sustainable. I did this in the following ways: - Conversion Rate Optimisation: content management (itools and eZ Publish), AB testing, user testing- SEO: keyword research- SEM: Google Adwords, social media - Copywriting: product pages for 2 unique brands- Email Marketing: writing email content for 2 unique brands- Customer Relationship Management: after sales care- Sales Analysis: monthly reporting including strategy recommendations for the company board (Google Analytics)As online sales increased and the business evolved, I had two direct reports join my team. Responsibilities I oversaw within the team were: - Social media: strategy design and execution- Content Marketing: blogging- Customer Relationship Management: after sales careExperience worth noting:- Self-taught Google Adwords- Self-taught Google Analytics- Organisation of a full-day in-house SEO training workshop for a group within the company Show less

Wellington, New Zealand

Within 3 months of starting with phil&teds, I shifted seats to manage the Canadian Sales side of the business, working collaboratively with our Canadian Sales Rep to grow B2B sales in his market. My responsibilities included:- Relationship Management: with our Canadian Sales Rep - Account Management: managing debtors, maintaining call cycle, exploring reciprocal opportunity- Sales Promotion: designing and selling tactical promotions- Sales Strategy: design and execution of… Show more Within 3 months of starting with phil&teds, I shifted seats to manage the Canadian Sales side of the business, working collaboratively with our Canadian Sales Rep to grow B2B sales in his market. My responsibilities included:- Relationship Management: with our Canadian Sales Rep - Account Management: managing debtors, maintaining call cycle, exploring reciprocal opportunity- Sales Promotion: designing and selling tactical promotions- Sales Strategy: design and execution of annual sales strategy for the Canadian market- Email Marketing: B2B newsletter- Customer Service: elevation point for after sales care (end-users)Experience worth noting:- Canada-wide sales trip: face-to-face in-store product presentation and account management- Planning and execution of 2x full day product and brand training workshops for business partners- Management of the transition of a major brand’s Canadian accounts to phil&teds, following acquisition of the company in 2009- Account management following 2 major product recalls Show less

Wellington, New Zealand

Wellington, New Zealand

Bachelor Of Commerce (Bcom), Marketing And International Business

- BCA: Bachelor of Commerce - Marketing and International Business - BA: Bachelor of Arts - Politics - Overseas study: University.

Education record