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Anita is an experienced leader driving success in digital marketing for clients in eCommerce, education, and services. She is a partner at fractional CMO agency, Able & Howe, and the managing partner at subsidiary, ROMI Lab. With a strong desire to grow marketing leaders, she exclusively spearheads operations at ROMI Lab. She has pioneered digital execution standards, mentored talent, and fostered client growth for both companies.
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Partner, Execution ServicesAble & HoweVancouver, Bc, Ca -
Partner, Execution ServicesAble & Howe Mar 2019 - PresentVancouver, Bc, British Columbia, Ca -
Managing PartnerRomi Lab Mar 2019 - Present -
Head Of Digital Marketing, Retail SectorSnaptech Marketing May 2018 - Dec 2018Burnaby, Bc, Ca- Responsible for the success of retail clients for the agency, both eCommerce and Brick and Mortar- Developed and led the agency standard for eCommerce client account management and execution.- Oversaw and directed team members with retail accounts to ensure client success and retention.- Executed corporate marketing initiatives to increase client acquisition in the retail segment through content creation and webinars.- Mentored and upskilled recruits on digital advertising, SEO, conversion rate optimization, and Google Analytics. -
Account Director, Internet Marketing ServicesSnaptech Marketing Nov 2016 - Apr 2018Burnaby, Bc, Ca- Developed integrated digital strategies to achieve client objectives, goals, and KPIs.- Lead client marketing efforts aligned to goals, strategies and tactics, match resources to need and ensure the team is working in their strengths.- Manage stakeholder expectations and communications.- Creating and maintaining positive, long-term relationships with clients to build trust.- Identifying new opportunities to scale up client success and grow agency retainers- Developing digital marketing reports that clearly convey incremental value and marketing insights - Acting as a point of contact for clients to address any digital management queries or concerns.
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Digital Marketing SpecialistSnaptech Marketing May 2015 - Nov 2016Burnaby, Bc, Ca- Managed accounts for 16+ clients monthly, showcasing strong organizational and multitasking skills.- Worked with SEO, SEM, social media ads, email marketing, and more, displaying a well-rounded skill set.- Executed PPC campaigns on platforms like Google Ads, Facebook, Instagram, and Microsoft Ads- Supported company sales acquisition efforts, showcasing your contribution to business growth.- Optimized website experiences to generate more conversions for eCommerce and local businesses- Created high-quality ad copy and creative for impactful campaigns, showcasing creative and strategic thinking.- Implemented and set up Google Analytics, GA4, and Google Tag Manager, displaying technical proficiency.- Conducted comprehensive audits for PPC, SEO, and website performance, showcasing analytical capabilities.- Developed and executed effective SEO strategies, indicating expertise in improving online visibility.- Crafted quality long-form content for web pages, articles, and blogs.- Produced clear and engaging client reports, highlighting your ability to communicate complex data effectively.- Applied marketing psychology knowledge to create persuasive messaging.
Anita Lo Skills
Anita Lo Education Details
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British Columbia Institute Of TechnologyMarketing Communications -
Langara CollegeGeneral
Frequently Asked Questions about Anita Lo
What company does Anita Lo work for?
Anita Lo works for Able & Howe
What is Anita Lo's role at the current company?
Anita Lo's current role is Partner, Execution Services.
What is Anita Lo's email address?
Anita Lo's email address is an****@****ech.com
What is Anita Lo's direct phone number?
Anita Lo's direct phone number is +160467*****
What schools did Anita Lo attend?
Anita Lo attended British Columbia Institute Of Technology, Langara College.
What are some of Anita Lo's interests?
Anita Lo has interest in Children.
What skills is Anita Lo known for?
Anita Lo has skills like Teamwork, Customer Service, Time Management, Microsoft Office, Research, Microsoft Excel, Microsoft Word, Powerpoint, Social Media Marketing, Marketing, English, Management.
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