Campaign management (Email/SM)– Campaign strategy, execution and management, A/B and multivariate testing, tools management and campaign automation (Pardot & HubSpot, SocialMedia Channels), reporting and analytics via dashboardsProduct Marketing - Product positioning, messaging, and go-to-market plans. Plan and execute productlaunch (Pre/Post) activities and marketing campaigns Content Development -Create and optimize content for SEO to drive organic traffic and improve searchengine rankings Paid/sponsored ad & ABM campaigns – Strategy and planning, ad copy & banner creation, campaignexecution via SM handles and ABM tools like Nrich & Rollworks Event management - Event promotions and PPT creation, booth set up for the virtual event, coordination with all internal & external stakeholders to set everything readyWebinar management – Topic & speakers’ identification, PPT and collateral creation, promotionsvia marketing channels, tool handling (GoToWebinar) and post-webinar follow up & reportingTools Management - Managing social media handles and other marketing tools (HubSpot, Pardot, Nrich,Rollworks, Sendoso, Canva, Jasper)

Social Media Marketing: • Content Marketing o Collateral creation - Blogs, Videos, Info-graphics, Brochure, Flyers etc. and publishing on social platforms o Website content creation • Social publishing and listening • Social media analytics – Google Analytics, Buffer Email Marketing: • Hands on experience in lead generation through direct and personalized emails • Database maintenance using CRM dynamics and internally developed repository • Worked with email marketing tools like Act on, Constant contact, Email Push, Campaign Monitor, MailChimp etc.Branding: • Branding document creation • Internal and External branding activitiesWebinar: Experience in webinar execution - Topic finalization, banner creation, marketing activities, and executionOther Activities: • Market research and analysis • Marketing strategy development • Internal Repository building activities • Product research and feasibility analysis, Product requirements gathering and presenting, Product specification creation, Product positioning and GTM strategy • Website development - Feature gathering (Design Thinking), Roadmap creation, BRD, Wire-frames, Content gathering, proof reading and deployment • Campaign report creation and analytics based on various business objectives -Hands-on experience in MS Excel and Power BI

Study and Analyse the Factors Influencing Response Rate of Email Campaigns

A Study on Recruitment process.Learning – Practical knowledge and experience in coordinating recruitment process,data entry, follow up through phone calls.