Anitra Joiner, Ms Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

As a below-the-line account lead for Diageo brands (Ciroc, DeLeon Tequila, George Dickel, Smirnoff, Loyal 9 cocktails, etc.), led account relationship and the development of connected commerce assets that drive conversion through compelling creative rooted in strategic insights. Skills: Creative Brief development, Presentations, Key Client Relationship nurturing, Strategy, Scope management, Leadership, Project Management

Dallas/Fort Worth Area

As a local producer and client service teams manager, I built local and regional brand affinity through cultural marketing and branded house activations; mining local, regional, and national culture and lifestyle insights, and identifying micro influencers to collaborate on digital content creation and events. Our team served as the client resource and collaborator leveraging a deep understanding of client culture, processes, business, and consumer to serve them effectively in developing programs and project production, which included branded houses, brand activation, retail, and consumer engagement.

Dallas/Fort Worth Area

Developed and managed digital loyalty, mobile promotions, CRM, reward and sweepstakes solutions for a portfolio of global CPG clients including P&G, Pepsi, Dr Pepper Snapple Group, Tito's Vodka, UV Vodka, Black & Decker, L'Oreal, Monster Energy, Anheuser-Busch, and Goya Foods. Provided online training for SaaS products.

Provided vintage clothing enthusiasts and stylists with local and internationally sourced vintage fashion via Etsy store and pop-up shopping experiences.

Dallas/Fort Worth Area

Managed a portfolio of client business for national Experiential and Shopper Marketing programs. Our team developed retail engagement and branded activation program strategy and managed the execution of national and regional consumer marketing programs for CPG, telecom, consumer electronic clients and big box retailers such as Walmart, Best Buy, P&G, Samsung, T-Mobile, AT&T, Power Ice, Dallas Morning News, and Diageo brands based on a deep understanding of client objectives. Worked with multi-disciplinary team in developing consumer engagement and retail solutions. Produced and conducted in-person and online training modules for field marketing teams on health & beauty and consumer tech programs.

Greater Los Angeles Area

Managed regional activities for Walmart Gamer and Proctor & Gamble Beauty Assisted Sales programs inside Walmart stores. Provided analysis of program KPIs and consumer insights; provided recommendations based on actionable insights, which contributed to program optimization and client decision-making. Produced and conducted in-person and online national and regional training for health & beauty and consumer tech programs.

Greater Los Angeles Area

Managed Walmart Gamer Assisted Sales program in the Los Angeles market.

Los Angeles

Coordinated and managed production of national promotional events and online marketing campaigns surrounding music tours and festivals. Managed internal and contracted creative team in execution of multiple digital and print projects.

Torrance

Managed multi-channel brand activation-consumer engagement and event marketing program for RJ Reynolds Tobacco. Managed a team of market managers, production, and field team in successfully executing daily retail and nightlife activations. Developed Southern California territory through successful venue evaluation strategy and program sell-in at key accounts. Conducted local market training for retail and nightlife event programs.

Los Angeles

Created and implemented strategic publicity plans to ensure appropriate coverage in the media for artists and record label.

Masters Of Science, Integrated Marketing Communications

Ba, Human Development/Certificate In Gerontology

Entertainment Public Relations

Adobe Creative Suite Certified Expert

Activities and Societies: Trained in Dreamweaver, HTML, CSS, Photoshop, InDesign, Illustrator, and Acrobat.