Aniyah Goodwin Email & Phone Number

Lead and execute comprehensive brand strategy initiatives to enhance Miss EmpowHer's brand visibility and impact.Key Responsibilities:Develop and implement innovative brand strategies aligned with organizational goals.Conduct market research and analysis to identify target audiences and trends.Oversee brand messaging and storytelling across various platforms.Collaborate with cross-functional teams to ensure consistent brand messaging.Measure and analyze brand performance metrics to optimize strategies.Foster a strong brand culture within the organization.

Atlanta, Georgia, United States

Leveraged market research and data analysis to inform product positioning and messaging strategies. Collaborated cross-functionally to increase market penetration.Key Responsibilities:Market Research & Analysis: Conducted comprehensive market research for a new product/service, including surveys, interviews, and data analysis. Identified target industries, segments, and customer needs. Analyzed market trends, competitor landscape, and sales channels. Estimated segment size and growth potential.Product Positioning & Messaging: Developed unique selling propositions (USPs) and value propositions for target segments. Crafted messaging tailored to B2B and B2C audiences based on insights from interviews.

Atlanta, Georgia, United States

Awarded first place in the Truist Case Challenge (Panther Immersion Program)

Atlanta, Georgia, United States

While I was working as an Intern at Brunch Haircare, I conducted in-depth market research on the natural hair industry, performed competitor analyses, and executed brand audits to assess current market positioning.Key Achievements:-Constructed two new brand positioning statements with slogans to enhance market presence and brand identity.-Analyzed social media trends & influencer marketing opportunities, identifying three targeted campaigns to boost sales & customer retention.-Recommended customer review sections and two user-friendly accessibility options to increase sales conversion rates.-Brainstormed and presented two new product launch concepts aligned with company's wellness focus.-Utilized survey data and customer behavior analysis to identify key gaps and propose improvement strategies in three areas.-Conceptualized and outlined strategies for two promotional events to increase brand visibility.-Revamped company website with six user-friendly sections for a calming experience, fulfilling CEO's vision of a "self-care moment" for visitors.-Redesigned five products and created a cohesive brand design for relaunch during holidays

Bachelor Of Business Administration - Bba, Marketing, Senior

Activities and Societies: American Marketing Association, Crochet ClubGPA: 3.63 Dean’s list Fall and Spring 2023 President's list Spring.

Education record

Activities and Societies: Honors Mentoring Honors Mentor Fall 2024