Anja Hoffmann Email & Phone Number

Melbourne, Victoria, Australia

https://adplist.org/mentors/anja-hoffmann

Melbourne, Australia

Melbourne, Australia

Visual experience design – (def.) taking an empathetic approach grounded in deep understanding and appreciation for business, brand and customers, manifested in vision & strategy, needs & pain points as a basis to crafting impactful visual solutions and experiences.

Melbourne, Australia

Experience Strategy and visual design for a digital transformation strategy for one of Australia's leading skincare brands including workshop facilitation, recommendations and guidance on customer experience from current to future state. Ideation, conception and visual design delivering a Super company's first member mobile app experience including stakeholder guidance, detailed design and collaboration with offshore delivery teams. Experience strategy for one of Australia's leading not for profit organisations including customer and frontline staff interviews, current and future state journeys, opportunity prioritisation towards a roadmap. Discover and define activities for a product innovation project for Australia's leading retailer in the bathroom category including customer ride-alongs, user testing and validation, ideation and prioritisation of ideas, delivery planning and MVP definition. Experience design lead for an agile mobile app development project for Australia's leading retailer in the bathroom category, including oversight and direction for the team, stakeholder management, project planning, design direction and detailed design, MVP delivery. Mentor and people manager to two junior/mid-weight visual designers including goal setting, rounds of feedback and guidance/oversight on day-to-day project work. Participation and ownership in new business development activities including working on RFP/Q responses, project and process planning, presentation to internal leadership and client stakeholders. Account and resource planning activities along with interviewing and onboarding candidates for both full time and freelance roles.

Melbourne, Australia

Cologne, Germany

Ideation, Art Direction, visual guidance, design direction, responsive design, app design, user experience, concept

Munich, London, Cologne

User centered design, Ideation, Design direction, detailed concept & design, video production, e-commerce & brand websites, responsive design, Art Direction

Munich

working on online campaigns, brand & e-commerce websites, design & conception of online specials, social media design, case study & video production, interactive game design

First Believers, Angel Investing

Bachelor Of Arts (B.A.), Mediadesign