Led the positioning and branding efforts to establish the digital unit as a software innovation hub within the traditional engineering company Koenig & Bauer and developed an integrated marketing strategy, including the creation of new owned channels and selection of appropriate paid channels. Responsible for all internal and external comms activities for Koenig & Bauer DIGITAL, including editorial planning and content creation tailored to various external and internal audiences.

Planned and executed product campaigns, generating diverse content for various channels. Managed website content, SEO, and supported events. Established group-wide social media presence and contributed to brand development during a company wide rebranding project.

Implemented and optimised KPI-driven online marketing campaigns, conducted banner ad testing, A/B testing, and created detailed campaign reports for customers to drive performance. Collaborated in interdisciplinary teams to enhance internal applications and support tools.

Internship position with tasks including strategy development and implementation of measures to strengthen the KBA brand in SE Asia, writing press releases in both English and German language, sales support, Salesforce CRM data base management and training of local employees.

Focused on advertising sales and editorial support for a tourism publication. Cooperated with tourism associations and supported social media activities and trade fair preparations.

Gained experience in planning and executing local marketing activities. Implemented a direct mail campaign, evaluated telemarketing, and assisted with trade show preparations.