Anja Johnson

Anja Johnson Email and Phone Number

Director - EMEA Marketing Center of Excellence @ Palo Alto Networks
Hastings, GB
Anja Johnson's Location
Hastings, England, United Kingdom, United Kingdom
Anja Johnson's Contact Details
About Anja Johnson

Ambitious B2B & Channel MARKETING PROFESSIONAL with an outgoing personality, positive communicator with strong copywriting skills, able to work in a team, take commands and able to use own initiative in a challenging environment. With a wide marketing background covering both online and offline marketing, I enjoy both the strategic and tactical elements of marketing. My key strengths are an organised, creative and practical approach to planning campaigns to achieve agreed objectives. I am a registered member of the Chartered Institute of Marketing and hold a Postgraduate Diploma in Marketing.OBJECTIVEBuilding on my successful track record in implementing marketing programmes, expanding my horizon and using my knowledge and experiences helping the business and others to grow.Specialties: • Knowledge of all areas throughout the marketing mix.• Highly organised with attention to detail.• Business acumen.• Creation of sales and marketing collaterals.• Planning and organising marketing campaigns associated strategy and action.SELECTED ACHIEVEMENTS• Presented on Partner co-branded marketing and lead generation at Oracle Modern Marketing Experience Europe 2014.• Featured in The Marketer Magazine’s “My Day” section, covering a day in my life. • Eloqua Markie Award Winner in the category “Event Nirvana” for EMEA Webcast Programme, November 2012. • Achieved Top Student honour for CIM Postgraduate Diploma module “Managing Corporate Reputation”, graduated in 2012. • European Eloqua Markie Award Winner for EMEA Leadscoring Programme in May 2012.• Speaker on Lead Nurturing at DemandCon in London, May 2012.• Transformed and re-launched underperforming Partner newsletter with 340% increase in open rate and 150% rise in click-through rate (from 5% to 22% opens and from 0.6% to 1.5% clicks).

Anja Johnson's Current Company Details
Palo Alto Networks

Palo Alto Networks

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Director - EMEA Marketing Center of Excellence
Hastings, GB
Employees:
17854
Anja Johnson Work Experience Details
  • Palo Alto Networks
    Director - Emea Marketing Center Of Excellence
    Palo Alto Networks
    Hastings, Gb
  • Palo Alto Networks
    Senior Manager, Demand Generation And Planning, Emea & Latam
    Palo Alto Networks Aug 2022 - Present
    Santa Clara, California, Us
  • Palo Alto Networks
    Senior Manager, Emea Cxo Marketing
    Palo Alto Networks May 2021 - Aug 2022
    Santa Clara, California, Us
  • Forescout Technologies Inc.
    Senior Manager, Demand Generation - Emea
    Forescout Technologies Inc. Sep 2019 - May 2021
    San Jose, Ca, Us
    Took on demand generation responsibilities for EMEA to introduce more structure and increasefocus on local campaign execution and lead generation through digital programmes.Responsibilities include:• Taking corporate programmes/content and packaging them to roll them out in EMEA, e.g.GTM Plays, webinars, nurture, product launches.• Implementing marketing programmes through multi-channel lead generation and account-based marketing tactics in EMEA in alignment with local field sales, marketing and SDRs.• Supporting two main annual product launches across EMEA by defining a launch plan andimplementing varying tactics depending on objectives and regional market maturity.• Planning and executing local quarterly webinar strategy in alignment with GTM Plays.• Introduced account-based marketing tactics ahead of North America utilising 6sense intentdata alongside display and social advertising with the objective to drive more tailoredmessaging to early stage pipeline opportunities, resulting in 53% of targeted accounts beingengaged through marketing.• Re-designed and translated local microsites for better search optimisation and morestreamlined update processes. Introduced localised SEM in EMEA.• Re-launched the EMEA nurture campaign to align with our global GTM plays and anincreased vertical focus.
  • Forescout Technologies Inc.
    Senior Field Marketing Manager, Uk & Northern Europe
    Forescout Technologies Inc. Jul 2017 - Aug 2019
    San Jose, Ca, Us
    Joined Forescout to run all field marketing activities in the UK and Northern Europe, includinglarge scale events, local campaign execution and partner marketing.• Planned and executed all regional events in alignment with local sales leadership.• Maximised ROI from Infosecurity Europe Tradeshow. Achieved a 39:1 ROI and $19m inpipeline.• Adopted Global Test Drive concept locally resulting in $11m influenced pipeline.
  • Mcafee
    Regional Marketing Manager, Uk And Ireland
    Mcafee Mar 2015 - Jun 2017
    San Jose, California, Us
    Took on Field Marketing responsibilities to expand my experience across marketing functions.• Planning and execution of local marketing strategy and tactical initiatives to defined target audiences, including Public Sector and Financial Services.• Driving new business through Systems Integrators, Service Providers, Resellers and Distributors by strengthening relationships and implementing strategic initiatives.• Implementation of marketing programmes through multi-channel lead generation and account-based marketing campaigns including direct mail, social media, email, digital, SEM, events and telemarketing.• Conducting customer interviews to help improve Net Promoter Score results.• Management of the UK marketing team, consisting of a Channel Marketing Specialist, Marketing Specialist, interim Marketing Specialist and Marketing Intern.
  • Mcafee
    Smb Channel Marketing Manager, Emea
    Mcafee Apr 2013 - Mar 2015
    San Jose, California, Us
    Achieved internal promotion to focus on growing the SMB business in EMEA through McAfee channel partners. • Responsible for defining overall strategy and execution of all to- and through-partner marketing activities in the SMB segment in EMEA, including SMB product and programme launches.• Establishing ongoing communications plan with channel partners to support the channel sales team in their daily work with their accounts to drive pipeline and renewals.• Successfully introduced a marketing automation platform for Partner co-branded marketing activities, which found immediate uptake within our resellers and distributors.• Regularly received incremental corporate budgets by pitching campaign and programme ideas with justified ROI.
  • Mcafee
    B2B And Channel Marketing Executive, Emea
    Mcafee Oct 2010 - Apr 2013
    San Jose, California, Us
    Joined to support the creation and implementation of EMEA Marketing campaigns for end users, distributors and resellers, as well as other departments within McAfee. • Organised and managed 90 webcasts with 412% attendance increase (from 78 to 399) and significant pipeline (Programme won an Eloqua Markie Award in 2012).• Managing translations, websites and campaigns in up to 11 languages.• Transformed and re-launched underperforming Partner newsletter with 340% increase in open rate and 150% rise in click-through rate (from 5% to 22% opens and from 0.6% to 1.5% clicks).• European Eloqua Markie Award Winner for EMEA Leadscoring Programme in May 2012.
  • Wave Global Services Uk Limited
    Marketing Executive
    Wave Global Services Uk Limited Nov 2009 - Oct 2010
    Appointed to define marketing strategy, enforce communication strategy and manage all online and offline marketing activities to increase brand awareness and support lead generation.• Solely responsible for conceptualisation and implementation of marketing strategy.• Conceptualisation, copywriting and designing of marketing and sales collateral.
  • Profimade S.L.
    Marketing Administration
    Profimade S.L. Sep 2008 - Oct 2009
    (Cosmetic Products & Technology, B2B)Joined Profimade.S.L., a family run business which manufactures cosmetic products and technology. Reported to Owner.• Completed all projects ranging from designing and copywriting all sales promotion materials to supplying to 26 countries in Europe and Middle East.• Involved in corporate design, marketing and translations.
  • Robert Bosch Gmbh
    Dissertation Project
    Robert Bosch Gmbh Jun 2007 - Jan 2008
    Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De
    (Automotive Technology, B2B)Requested to complete a project for the company on competitive pricing in the automotive sector.Work included the following:• Producing report with recommended improvements, major one being to set up a centralised pricing database. The company immediately invested in recruiting and appointed a Pricing Database Manager.• Interviewing employees and customers, outlining problems in the process.• Using internal benchmarking of other EU countries to set up a benchmark for the UK.
  • Yves Rocher
    Direct Marketing
    Yves Rocher Mar 2006 - Aug 2006
    Issy-Les-Moulineaux, Île-De-France, Fr
    Involved in 4 direct mailings/month, varying from 100,000 to 2.4m mailings.• Created product copy, editing and proof reading of direct marketing materials.• Managed briefings and negotiations with internal graphic design agencies.
  • Robert Bosch Gmbh
    Working Student - Marketing
    Robert Bosch Gmbh Sep 2004 - Feb 2006
    Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De
    STRATEGIC MARKETING (working student)• Preparation, translation and compilation of marketing materials.PRODUCT MARKETING & COMMUNICATIONS (6-month placement)• Organisation and planning of the 2-day Diagnostics Conference (72 attendees).• Designed showroom on Bosch history and products for new Training Institute.

Anja Johnson Skills

Multi Channel Marketing B2b Marketing Demand Generation Marketing Strategy Marketing Management Email Marketing Strategy Product Marketing Marketing Lead Generation Direct Marketing B2b Channel Partners Go To Market Strategy Eloqua Copywriting Marketing Automation Management Saas Photoshop Digital Marketing Frontpage Business To Business Software As A Service Microsoft Excel Powerpoint Siebel Html Dreamweaver Nurturing Microsoft Word Channel Marketing Citrix Outlook

Anja Johnson Education Details

  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    Marketing
  • Cambridge Certificate In English Language Teaching To Adults
    Cambridge Certificate In English Language Teaching To Adults
    English Teaching
  • Nürtingen-Geislingen University  (Hfwu)
    Nürtingen-Geislingen University (Hfwu)
    Bwl
  • University Of South Wales
    University Of South Wales
    Marketing

Frequently Asked Questions about Anja Johnson

What company does Anja Johnson work for?

Anja Johnson works for Palo Alto Networks

What is Anja Johnson's role at the current company?

Anja Johnson's current role is Director - EMEA Marketing Center of Excellence.

What is Anja Johnson's email address?

Anja Johnson's email address is an****@****ail.com

What is Anja Johnson's direct phone number?

Anja Johnson's direct phone number is +190575*****

What schools did Anja Johnson attend?

Anja Johnson attended Cim | The Chartered Institute Of Marketing, Cambridge Certificate In English Language Teaching To Adults, Nürtingen-Geislingen University (Hfwu), University Of South Wales.

What are some of Anja Johnson's interests?

Anja Johnson has interest in Telecommunications, Marketing.

What skills is Anja Johnson known for?

Anja Johnson has skills like Multi Channel Marketing, B2b Marketing, Demand Generation, Marketing Strategy, Marketing Management, Email Marketing, Strategy, Product Marketing, Marketing, Lead Generation, Direct Marketing, B2b.

Who are Anja Johnson's colleagues?

Anja Johnson's colleagues are Hari Krishna, Jeffry Estrella, Alexander Stoynovski, Brent Smith, Peter Beck, Jinesh Dhruva, Anita G..

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