Anja Johnson Email & Phone Number

Hastings, Gb

Santa Clara, California, Us

Santa Clara, California, Us

San Jose, Ca, Us

Took on demand generation responsibilities for EMEA to introduce more structure and increasefocus on local campaign execution and lead generation through digital programmes.Responsibilities include:• Taking corporate programmes/content and packaging them to roll them out in EMEA, e.g.GTM Plays, webinars, nurture, product launches.• Implementing marketing programmes through multi-channel lead generation and account-based marketing tactics in EMEA in alignment with local field sales, marketing and SDRs.• Supporting two main annual product launches across EMEA by defining a launch plan andimplementing varying tactics depending on objectives and regional market maturity.• Planning and executing local quarterly webinar strategy in alignment with GTM Plays.• Introduced account-based marketing tactics ahead of North America utilising 6sense intentdata alongside display and social advertising with the objective to drive more tailoredmessaging to early stage pipeline opportunities, resulting in 53% of targeted accounts beingengaged through marketing.• Re-designed and translated local microsites for better search optimisation and morestreamlined update processes. Introduced localised SEM in EMEA.• Re-launched the EMEA nurture campaign to align with our global GTM plays and anincreased vertical focus.

San Jose, Ca, Us

Joined Forescout to run all field marketing activities in the UK and Northern Europe, includinglarge scale events, local campaign execution and partner marketing.• Planned and executed all regional events in alignment with local sales leadership.• Maximised ROI from Infosecurity Europe Tradeshow. Achieved a 39:1 ROI and $19m inpipeline.• Adopted Global Test Drive concept locally resulting in $11m influenced pipeline.

San Jose, California, Us

Took on Field Marketing responsibilities to expand my experience across marketing functions.• Planning and execution of local marketing strategy and tactical initiatives to defined target audiences, including Public Sector and Financial Services.• Driving new business through Systems Integrators, Service Providers, Resellers and Distributors by strengthening relationships and implementing strategic initiatives.• Implementation of marketing programmes through multi-channel lead generation and account-based marketing campaigns including direct mail, social media, email, digital, SEM, events and telemarketing.• Conducting customer interviews to help improve Net Promoter Score results.• Management of the UK marketing team, consisting of a Channel Marketing Specialist, Marketing Specialist, interim Marketing Specialist and Marketing Intern.

San Jose, California, Us

Achieved internal promotion to focus on growing the SMB business in EMEA through McAfee channel partners. • Responsible for defining overall strategy and execution of all to- and through-partner marketing activities in the SMB segment in EMEA, including SMB product and programme launches.• Establishing ongoing communications plan with channel partners to support the channel sales team in their daily work with their accounts to drive pipeline and renewals.• Successfully introduced a marketing automation platform for Partner co-branded marketing activities, which found immediate uptake within our resellers and distributors.• Regularly received incremental corporate budgets by pitching campaign and programme ideas with justified ROI.

San Jose, California, Us

Joined to support the creation and implementation of EMEA Marketing campaigns for end users, distributors and resellers, as well as other departments within McAfee. • Organised and managed 90 webcasts with 412% attendance increase (from 78 to 399) and significant pipeline (Programme won an Eloqua Markie Award in 2012).• Managing translations, websites and campaigns in up to 11 languages.• Transformed and re-launched underperforming Partner newsletter with 340% increase in open rate and 150% rise in click-through rate (from 5% to 22% opens and from 0.6% to 1.5% clicks).• European Eloqua Markie Award Winner for EMEA Leadscoring Programme in May 2012.

Appointed to define marketing strategy, enforce communication strategy and manage all online and offline marketing activities to increase brand awareness and support lead generation.• Solely responsible for conceptualisation and implementation of marketing strategy.• Conceptualisation, copywriting and designing of marketing and sales collateral.

(Cosmetic Products & Technology, B2B)Joined Profimade.S.L., a family run business which manufactures cosmetic products and technology. Reported to Owner.• Completed all projects ranging from designing and copywriting all sales promotion materials to supplying to 26 countries in Europe and Middle East.• Involved in corporate design, marketing and translations.

Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De

(Automotive Technology, B2B)Requested to complete a project for the company on competitive pricing in the automotive sector.Work included the following:• Producing report with recommended improvements, major one being to set up a centralised pricing database. The company immediately invested in recruiting and appointed a Pricing Database Manager.• Interviewing employees and customers, outlining problems in the process.• Using internal benchmarking of other EU countries to set up a benchmark for the UK.

Issy-Les-Moulineaux, Île-De-France, Fr

Involved in 4 direct mailings/month, varying from 100,000 to 2.4m mailings.• Created product copy, editing and proof reading of direct marketing materials.• Managed briefings and negotiations with internal graphic design agencies.

Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De

STRATEGIC MARKETING (working student)• Preparation, translation and compilation of marketing materials.PRODUCT MARKETING & COMMUNICATIONS (6-month placement)• Organisation and planning of the 2-day Diagnostics Conference (72 attendees).• Designed showroom on Bosch history and products for new Training Institute.

Postgraduate Diploma, Marketing

Pass B, English Teaching

Dipl. Betriebswirtin (Fh), Bwl

Ba (Hons), Marketing