Elevating from a Copywriter to a Strategist, I have worked across various functions of marketing including Performance, Social Media, Brand, PR, and Mid Funnel, to name a few. This has helped me gain a better understanding of consumer needs and develop marketing comms across all funnels. My day-to-day activities include - •Collaborating with digital marketers to strategise communication plans across platforms• Building consumer journeys and optimising communications… Show more Elevating from a Copywriter to a Strategist, I have worked across various functions of marketing including Performance, Social Media, Brand, PR, and Mid Funnel, to name a few. This has helped me gain a better understanding of consumer needs and develop marketing comms across all funnels. My day-to-day activities include - •Collaborating with digital marketers to strategise communication plans across platforms• Building consumer journeys and optimising communications whilst building the consumer funnel• Working on the website CMS to ensure consistency in communication• Working closely with graphic designers to ideate and deliver collaterals as per the requirement • QCing all forms of marketing comms to ensure adherence to brand guidelines and grammatical and factual accuracyIn my tenure here, I directly aided in expanding the product portfolio from 35 programs to 150+ programs today. Show less