Anjali Panicker Email & Phone Number

Riverview, New Brunswick, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Mississauga, Ontario, Canada

Mumbai, Maharashtra, India

• Developed focused brand strategy for catering and retail restaurant sub-brands, including creative strategy the setting of style guides, brand guidelines, brand vision with focus on value proposition for short & long term• Focused on execution of brand marketing via coordinating with the design and creative team for promotional collaterals for food promotions, food menus and event collaterals• Boosted company efficiency by leading campaigns and generated 20% more qualified leads by… Show more • Developed focused brand strategy for catering and retail restaurant sub-brands, including creative strategy the setting of style guides, brand guidelines, brand vision with focus on value proposition for short & long term• Focused on execution of brand marketing via coordinating with the design and creative team for promotional collaterals for food promotions, food menus and event collaterals• Boosted company efficiency by leading campaigns and generated 20% more qualified leads by overlooking the marketing campaign, analyzing metrics, and identifying current food and wedding trends via SEO, Google Adwords & Social media marketing. • Collaboratively influenced business growth outcomes with sales and on-ground operations team with the help of analytical insights to increase brand loyalty• Improved social media presence organically by 30% by implementing current trends for the sub-brands on various social media platforms. • Increased online presence of the company by collaborating with third party websites for online and offline programs• Researched market competitors to identify new potential service opportunities • Boosted ATL, BTL and TTL advertising exposure by negotiating rates and identifying strategic placements• Achieved budgets for Q4 in 2019 by integrating targeted online and offline lead generation program as per the overall marketing plan• Curated the brand presentation with its offerings and enrolled the company for various awards. The company’s sub-brands won 9 awards in total in 2019 alone of which 2 awards were across Middle-east and Asia Show less

Mumbai, Maharashtra, India

• Captured new customers directly in the corporate segment by optimizing business strategies• Penetrated new markets through strategic planning, competitive analysis and offerings• Cultivated sponsorship with related and partnering companies to enhance sales objective• Achieved 50% more conversion worth approx. CAD 1,800,000 in the corporate segment via fostering relationships with company representatives and increasing customer base and leads

Mumbai Based For Hilton Shillim Estate Retreat & Spa

• Designed the hotel positioning to better market the resort and share an understanding of customers by conducting and engaging in market research• Played an instrumental role in the execution and successful launch of 8 new marketing programs through project management with advertising & public relations agency which boost revenue and enhanced sales for the targeted segment by 25% as compared to the previous year.• Directed special advertising promotional events, brand partnership and… Show more • Designed the hotel positioning to better market the resort and share an understanding of customers by conducting and engaging in market research• Played an instrumental role in the execution and successful launch of 8 new marketing programs through project management with advertising & public relations agency which boost revenue and enhanced sales for the targeted segment by 25% as compared to the previous year.• Directed special advertising promotional events, brand partnership and strategic influencer marketing partnerships to drive positive media coverage online and offline resulting in increased visibility and audience engagement by 150%• Incorporated and executed targeted marketing campaigns and tripled the occupancy of the targeted segment • Prepared and disseminated press release and put together media kits in support of specific strategic initiatives• Conducted product photoshoots and showcased desired features in shoots to enhance appearance and improve customer purchasing numbers Show less

New Delhi Area, India

For Holiday Inn New Delhi International Airport and Holiday Inn Express New Delhi International AirportProjects included Holiday inn Jaipur pre-opening support & Holiday Inn Amritsar program strategy support• Curated, updated, managed and maintained content on brand.com, on OTA platforms and provided all sales channels with creative and unique tools to assist in the sales and marketing of the property• Developed the marketing plan that addressed the distribution of pricing… Show more For Holiday Inn New Delhi International Airport and Holiday Inn Express New Delhi International AirportProjects included Holiday inn Jaipur pre-opening support & Holiday Inn Amritsar program strategy support• Curated, updated, managed and maintained content on brand.com, on OTA platforms and provided all sales channels with creative and unique tools to assist in the sales and marketing of the property• Developed the marketing plan that addressed the distribution of pricing strategies, packages and marketing program designed to build occupancy and traffic• Execute all restaurants print and menu design by leading photoshoots and working closely with the advertising agency • Ensured consistency in individual property's voice on all guest touch points and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property• Played a key role in successfully rebranded the Holiday Inn Express inside the T3 terminal inside the airport within 6 months Show less

Mumbai And New Delhi, Delhi, India

For Holiday Mumbai and Holiday Inn New Delhi International Airport.• Scored 97% in the IHG brilliant basics tool of measuring the hotels marketing standard in 2015• Maintain and execute the marketing plan and coordinate with the finance team for spend forecast• Chosen by IHG to develop and execute their First ever coffee table book (SWA edition) for their employee engagement week. The book got accepted on a global platform by IHG in 2015 and I was a part of creating a version 2… Show more For Holiday Mumbai and Holiday Inn New Delhi International Airport.• Scored 97% in the IHG brilliant basics tool of measuring the hotels marketing standard in 2015• Maintain and execute the marketing plan and coordinate with the finance team for spend forecast• Chosen by IHG to develop and execute their First ever coffee table book (SWA edition) for their employee engagement week. The book got accepted on a global platform by IHG in 2015 and I was a part of creating a version 2 the following year• Ensured property is represented on all quality social media channels and websites that have the potential of providing business and brand awareness Show less

Holiday Inn Mumbai International Airport

Bachelor'S Degree, Tourism And Travel Services Marketing Operations

Bachelors Degree, Hospitality Administration/Management

Institute of Hotel Management Mumbai Alumni

Education record