Anjali Srivastava

Anjali Srivastava Email and Phone Number

Marketing Consultant @ Nurture Culture
Canberra, ACT, AU
Anjali Srivastava's Location
Canberra, Australian Capital Territory, Australia, Australia
About Anjali Srivastava

As a marketing professional, I have extensive experience building and scaling effective marketing programs within leading tech organisations, spanning semiconductor, SaaS, open-source, and location data domains. Throughout my corporate journey, I spearheaded numerous strategic inbound and outbound marketing initiatives including creating and implementing strategies to optimise ROI, drive demand generation, and elevate company profiles.In most organisations where I've worked, I seized opportunities to contribute during pivotal stages of growth. This allowed me to operate across various marketing functions, build my skills, and acquire end-to-end marketing and communications expertise. I deep-dived into execution, consistently achieving results using tailored go-to-market (GTM) strategies.Commencing my career as a communications professional at a PR agency, I bring a robust blend of strategic planning and tactical execution capabilities in public relations, media management, executive communications, and stakeholder engagement. I have successfully driven large-scale external and internal communication and brand programs, events, exhibitions, and employee communication activities. Additionally, I possess expertise in driving ecosystem marketing, product marketing, and content marketing.Recently, I founded my marketing consultancy to provide marketing-as-a-service to businesses, large and small. My two-decade corporate career has equipped me with a wide range of expertise across marketing functions, enabling me to offer a service that focuses on discipline-specific knowledge and expertise, addressing more than just one area. Learn more about the model: https://www.nurtureculture.com.au/resources/unveiling-marketing-as-a-serviceIf you want to learn more about me and work with me, email me at info@nurtureculture.com.au.

Anjali Srivastava's Current Company Details
Nurture Culture

Nurture Culture

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Marketing Consultant
Canberra, ACT, AU
Employees:
1
Anjali Srivastava Work Experience Details
  • Nurture Culture
    Marketing Consultant
    Nurture Culture
    Canberra, Act, Au
  • Nurture Culture
    Founder | Marketing Consultant
    Nurture Culture Oct 2023 - Present
    Canberra, Australian Capital Territory, Australia
    Nurture Culture is a Canberra-based boutique marketing consultancy focused on delivering practical marketing strategies for driving business growth. Visit - https://www.nurtureculture.com.au/
  • Iabc Canberra
    Secretary- Iabc Canberra Board (Voluntary)
    Iabc Canberra Oct 2024 - Present
  • Geoscape Australia
    Marketing And Communications Manager
    Geoscape Australia Feb 2022 - Jun 2023
    Canberra, Australian Capital Territory, Australia
    Restructuring at Geoscape allowed me to move to this role where I was responsible for developing and implementing overall marketing programs, campaigns and strategies for driving customer growth and engagement aligned with the Geoscape business plan.
  • Geoscape Australia
    Partner Marketing And Communications Manager
    Geoscape Australia Mar 2021 - Jan 2022
    Canberra, Australian Capital Territory, Australia
    I joined Geoscape to drive marketing and communications activities aimed at partner engagement and channel growth.
  • Instaclustr
    Lead Ecosystem Marketing - Apac & Anz
    Instaclustr Jan 2020 - Feb 2021
    Canberra, Australia
    Led Ecosystem marketing for APAC & ANZ region where I was responsible for growing the APAC & ANZ region share by driving the ecosystem activities.
  • Instaclustr
    Sr. Manager - Product And Content Marketing
    Instaclustr Jul 2018 - Dec 2019
    Canberra, Australia
    I was marketing the open-source technologies by strategising and delivering various promotional and strategic engagement campaigns. I also look after ideating and generating the content pipeline desired for those initiatives while supporting our dominance in the online world.
  • Instaclustr
    Marketing Specialist - Product And Content
    Instaclustr Sep 2017 - Jun 2018
    Canberra, Australia
    This was my first role after I moved to Australia on a Permanent Residency. Instaclustr gave me an opportunity to start all over again in Australia. Here, I was responsible for driving content marketing strategy along with public relations activities for the APAC region, in addition to driving specific SEO/SCM campaigns.
  • Acl Mobile Limited
    Vp - Marketing Communications
    Acl Mobile Limited Dec 2015 - Apr 2017
    Noida Area, India
    I led the Marketing Communications function at ACL Mobile, the leading player in India for enterprise messaging solutions. At ACL, I had the mandate to set up a marketing communications function and spearhead the responsibility for driving the marketing initiatives that bring forth the company's legacy and drive business growth.I worked towards positioning enterprise messaging business in the relevant markets (both India and Internationally). I worked closely with the sales team to provide marketing communications support and drive the brand visibility and outreach program. Working closely with the industry bodies (IAMAI and NASSCOM), my mandate was to strengthen ACL's presence across the industry bodies. For two consecutive years, I also led the company's participation in Mobile World Congress, Barcelona, Spain.I was leading marketing communications for ACL Mobile in India, where I was responsible for providing strategic marketing direction and setting up the marketing communications function.I left ACL Mobile as I had an opportunity to move to Australia on Permanent Residency.
  • Nxp Acquires Freescale Semiconductor
    India Region Lead - Marketing Communications, Freescale Semiconductor India
    Nxp Acquires Freescale Semiconductor May 2009 - Nov 2015
    Noida Area, India
    As Head India Region–Marketing Communications, I was responsible for driving sales initiatives to garner market share, build and drive stories that promote Freescale technology offerings and its leadership position in the embedded design industry. I worked closely with CEO's office and the sales and business units to create and implement the overall Public Relations & Brand communications strategy. The position demanded working with the global and APAC communications team and driving home the best practices.I led Freescale participation in various industry-wide events and exhibitions. I was responsible for developing and implementing yearly marketing plans and managing budget allocations focusing on lead generation and building the company's overall brand image consistent with the global vision. I was also a core member of the organising team of Freescale Technology Forum (FTF), an industry recognised event. I project led the event in India every alternate year and contributed to the FTF event in the United States. I also led the university relations initiatives for Freescale India, where I was responsible for conducting the 'Freescale Cup' in India that saw participation from over 300 teams from colleges across the country. At Freescale, I represented the company in the industry body like Indian Electronics and Semiconductor Association (IESA).
  • Nxp Acquires Freescale Semiconductor
    Manager - Corporate Communications
    Nxp Acquires Freescale Semiconductor May 2006 - Apr 2009
    Noida Area, India
    I was responsible to develop media plan and providing communications support to the India leadership team. I spearheaded employee engagement initiatives while working closely with the HR team and launched various interactive channel for employee communications like newsletter, employee portal. Freescale also gave me a platform to work for the underprivileged community and I took the responsibility to build the Community Relations group in the organization. I handled the mandate to channelize company mandatory funding to CSR initiatives that are meaningful, promote employee engagement and strengthen its leadership in the technology arena.
  • Lexicon Public Relations & Corporate Consultants Ltd
    Sr. Manager
    Lexicon Public Relations & Corporate Consultants Ltd Jan 2002 - Apr 2006
    New Delhi Area, India
    I joined Lexicon PR as Account Executive and spent 4+ years. At Lexicon, I gained an in-depth understanding of the nuances of Public Relations. Driving client relationships and pitching for new business, my key responsibility was to design & develop a communication plan for my clients to help them achieve marketing objectives and a positive brand image. The role also demanded organising and co-ordination of several large-scale media events, according to the marketing initiatives. A few of the key clients I managed include Dominos, Timex, Oriflame, Jubilant Organosys.

Frequently Asked Questions about Anjali Srivastava

What company does Anjali Srivastava work for?

Anjali Srivastava works for Nurture Culture

What is Anjali Srivastava's role at the current company?

Anjali Srivastava's current role is Marketing Consultant.

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